Core Insights - Leap Motor officially launched its flagship model, the Leap D19, in Shanghai, marking a new strategic push for the brand in the luxury SUV market [1] - The D19 is the first product based on the Leap D platform and represents a culmination of ten years of self-research and development [3] - The D19 aims to redefine the essence of luxury by breaking traditional pricing rules based on brand premiums, targeting the 300,000 RMB luxury SUV segment [3][10] Product Features - The D19 features an 80.3 kWh battery system for the range-extended version, achieving over 500 km of pure electric range under CLTC standards [3] - The pure electric version utilizes a 115 kWh battery with CATL's first mixed cell technology, offering over 700 km of pure electric range [3] - The design philosophy of the D19 is rooted in "Technological Natural Aesthetics 2.0," combining technological innovation with natural beauty [5] Design and Aesthetics - The D19 measures over 5.2 meters in length, nearly 2 meters in width, and has a wheelbase of over 3.1 meters, featuring a front design called "Cosmic Horizon" [5] - The vehicle includes advanced features such as an active grille that optimizes airflow and enhances the vehicle's aesthetic appeal [5][7] - The D19 is equipped with a "Happiness Pixel" ISD interactive light curtain at the rear, composed of 11,025 LED points, enhancing emotional connectivity through light [9] Technology and Performance - The D19 is powered by dual 8797 chips, providing a computing power of 1280 TOPS, enabling advanced intelligent cockpit and VLA driving assistance features [9] - The vehicle can accelerate from 0 to 100 km/h in approximately 3 seconds, showcasing performance comparable to supercars [9] - The D19 incorporates a robust safety structure with 16 instances of 2000 MPa hot-formed steel and a comprehensive battery safety system [9] Market Positioning - As the first model of the D platform, the D19 aims to set a new value benchmark for full-size flagship SUVs priced around 300,000 RMB [10] - The launch event featured brand ambassador Fei Xiang, who shared his initial experience with the D19, highlighting the vehicle's appeal [11]

Core Insights - Leap Motor has officially launched its self-developed flagship D platform and the D19 SUV, aiming to redefine the standards of luxury SUVs in the 300,000 RMB price range [1][3]. Group 1: Company Performance - Leap Motor has achieved significant growth, with nearly 400,000 cumulative deliveries from January to September 2025, leading the new car-making forces and achieving seven consecutive months of delivery growth [3]. - The company has entered over 30 international markets, establishing nearly 700 sales and service outlets, with strong performance in key European markets such as Germany, France, Italy, and Spain [3]. - In the first half of 2025, Leap Motor achieved its first positive net profit for a half-year period, with a record high gross margin, indicating strong profitability and sustainable growth potential [3]. Group 2: Product Development - The D19, as the first model on the D platform, aims to bring high-end technology and experience to the 300,000 RMB market, emphasizing top-tier features in range, intelligence, driving control, safety, comfort, and aesthetics [3][5]. - The design philosophy of the D19 is based on "Technology Natural Aesthetics 2.0," integrating technological innovation with natural beauty to enhance user experience [5]. - The launch of the D platform and D19 marks a new phase in Leap Motor's technical system and product layout, completing a comprehensive product matrix covering sedans, SUVs, and MPVs [5].

Core Insights - Leap Motor is not only aiming for larger scale but also pursuing upward brand positioning with the launch of its flagship D platform and the D19 SUV, marking a new chapter for the brand [1] Sales Performance - In the first nine months of this year, Leap Motor's cumulative sales reached 395,516 units, representing a year-on-year increase of 128.8%, maintaining the top position in China's new car-making forces for seven consecutive months [3] - During the recent holiday period, the Beijing store sold over 40 vehicles, contributing to a total of over 600 units sold in the Beijing market [3] Product Development - The D platform is designed to address core user pain points in areas such as range, intelligence, driving control, safety, and comfort, featuring innovative technologies like a 500 km pure electric range with an 80.3 kWh battery and a smart four-wheel drive range extension system [5] - The D19 model aims to bring high-end technology and experience to the 300,000 yuan market, embodying the design philosophy of "Technology Natural Aesthetics 2.0" [8] Technological Innovation - The D platform integrates advanced technologies to create a synergistic effect, enhancing overall performance and user experience [6] - Key features of the D19 include a 115 kWh super hybrid battery, advanced driving assistance systems, and a unique oxygen-generating system for improved health during travel [5] Market Strategy - With the launch of the D series, Leap Motor has completed its product lineup across various categories, including sedans, SUVs, and MPVs, establishing a comprehensive and diversified product matrix [10] - The D series is positioned to lead Leap Motor's entry into the high-end market, showcasing the company's systemic competitive capabilities based on fully self-developed technologies [10]

Core Insights - Leap Motor has officially launched its flagship model, the Leap D19, marking a significant advancement in the brand's evolution towards a premium positioning [1][26] - The D19 is built on the flagship D platform and integrates six industry-first technologies, offering both range-extended and pure electric powertrains, aimed at delivering a high-end experience in terms of range, intelligence, driving control, safety, and comfort [3][26] Product Overview - The Leap D19 is the first product under the flagship D platform and represents a culmination of ten years of self-research and development by Leap Motor [3] - It features an 80.3 kWh battery system for the range-extended model, achieving over 500 km of pure electric range under CLTC standards; the pure electric version uses a 115 kWh battery with CATL's new hybrid cell technology, achieving over 700 km of pure electric range [3][17] - The D19 aims to redefine luxury by providing high configurations and quality at a competitive price, targeting pragmatic middle-class families and new middle-class consumers seeking technological equity [3][26] Design Philosophy - The design philosophy of the D19 is based on "Tech Natural Aesthetics 2.0," which merges technological innovation with natural beauty, creating a pleasant travel experience [4] - The vehicle's dimensions, with a length of over 5.2 meters, width of nearly 2 meters, and a wheelbase of over 3.1 meters, convey a commanding presence typical of a flagship SUV [6] - The D19 features a "breathable" front design with an active grille system that optimizes aerodynamics and enhances the vehicle's aesthetic appeal [8] Luxury Features - The D19 emphasizes elegance as its core luxury attribute, showcasing a perfect golden ratio in its body proportions and a clean, flowing design that reflects natural light [9][11] - It incorporates advanced features such as a "sky mirror" side window design that enhances quietness and reduces wind noise, along with 21-inch wheels and high-performance tires for a refined driving experience [11] Technological Innovations - The D19 is equipped with six flagship technologies that redefine performance, intelligence, safety, and comfort [17] - It features dual 8797 chips with a computing power of 1280 TOPS, enabling advanced intelligent cockpit and VLA driving assistance functions [20] - The vehicle's safety structure includes a robust cage design and a comprehensive battery safety system, ensuring high levels of protection for occupants [23][24] Market Positioning - The D19 aims to set a new benchmark for luxury SUVs priced around 300,000 yuan, making high-end technology and experiences accessible to a broader audience [26] - The model is positioned as the "top configuration among top configurations," reflecting Leap Motor's commitment to innovation and quality in the automotive market [26]