Core Viewpoint - The event "2025 Chengdu Intangible Cultural Heritage Life Season" aims to integrate intangible cultural heritage into modern life, showcasing various traditional crafts and promoting cultural tourism consumption in Chengdu [1] Group 1: Event Overview - The first event of the "2025 Chengdu Intangible Cultural Heritage Life Season" took place on August 15, featuring a vibrant atmosphere with young tourists and performances [1] - The event included 45 intangible cultural heritage representatives and young artists presenting traditional Chinese aesthetic lifestyles through various heritage products [1] Group 2: Objectives and Goals - The event is guided by the Chengdu Municipal Bureau of Culture, Radio, Television, and Tourism, and aims to create a new cultural tourism consumption scene that combines display, sales, performances, experiences, and interactions [1] - The initiative seeks to promote the integration of intangible cultural heritage into modern life [1] Group 3: Event Schedule and Themes - The "2025 Chengdu Intangible Cultural Heritage Life Season" will host 12 events from August to December, focusing on themes such as embroidery, lacquerware, bamboo weaving, silverware, and ceramics [1] - The event features an innovative nighttime immersive heritage park model, running daily from 18:00 to 22:00 from August 15 to 17 [1]

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with various sectors exploring innovative ways to enhance its relevance and appeal [7][10] - Digital technology is playing a crucial role in revitalizing ICH, providing new methods for expression and engagement, particularly among younger audiences [8][9] Group 1: ICH Integration and Modern Life - The 9th China Chengdu International Intangible Cultural Heritage Festival showcased successful cases of ICH integration into modern life, such as the vibrant tourism scene created by the Zigong Lantern Festival, which has attracted 60 million visitors over the past decade [7] - The popularity of ICH among young people is evident, as they seek immersive experiences that go beyond mere observation, engaging with local customs and purchasing ICH products [7] - The "non-heritage + tourism" model is particularly appealing to younger demographics, indicating a significant area for future exploration [7] Group 2: Digital Technology and ICH - The festival featured the launch of mobile games and immersive projects that highlight the potential of digital technology in enhancing ICH experiences, such as a game themed around the 24 solar terms [8] - Digital tools have expanded the expressive capabilities of ICH, with companies like Kuaishou leveraging AI to create engaging cultural content that resonates with younger audiences [8] - In 2023, videos related to ICH created by young creators on Kuaishou have gained significant traction, particularly content related to traditional tea culture [8] Group 3: Cross-Industry Collaboration - There is a growing consensus among ICH practitioners to develop differentiated experiences through cultural IP and cross-industry collaborations, leading to the appearance of traditional designs on various consumer products [9] - ICH elements such as Shu embroidery and bamboo weaving are being integrated into everyday items like coffee cups and tote bags, showcasing the versatility and appeal of these cultural assets [9]

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival has opened with the theme "Enhancing Communication and Mutual Learning, Stimulating Inheritance Vitality, and Sharing a Better Life" [1] - The festival showcases nearly 600 representative intangible cultural heritage projects from around the world, highlighting the innovative vitality of intangible cultural heritage through technology and international exchange [1][3] - The event features performances from 51 domestic and international teams, showcasing the diversity and international nature of intangible cultural heritage [1][3] Technology Integration - A highlight of the festival is the technology-enabled intangible cultural heritage exhibition, utilizing cutting-edge technologies like AI and AR to redefine the presentation of intangible cultural heritage [3] - Interactive exhibits allow visitors to engage with traditional patterns and experiences, such as generating personalized patterns through touch screens and experiencing AR technology [3] - The "Digital Taiji" intelligent system uses dynamic capture technology to transform traditional martial arts into an interactive digital mentor for younger audiences [3] Event Structure and Activities - The festival has established a "3+3+N" activity system, including an international exhibition area for creative life and intangible cultural heritage brand IP licensing transactions [3] - Activities are being held across 288 communities in 183 districts and counties in the province, with a focus on public engagement through intangible cultural heritage benefits [3] - The main venue in Chengdu features an international intangible cultural heritage food week, showcasing specialties from eight world food capitals and over 70 intangible cultural heritage food items [3] Promotion and Support - Influencers and intangible cultural heritage ambassadors, such as Li Ziqi, are present to enhance the dissemination of intangible cultural heritage [4] - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, running until June 3 [4] - The event emphasizes the integration of intangible cultural heritage into modern life, injecting new vitality into traditional practices [4]