川观新闻记者 吴晓铃 川剧变脸精彩绝伦，川南请春酒仪式感满满……在今晚央视春晚宜宾分会场上，四川非遗也在5个点位参与展演，项目累计多达36个，一展四川非遗的底 蕴深厚和多姿多彩。 你知道吗？截至目前，四川拥有的国家级非遗代表性项目多达153个，国家级代表性传承人也有153人，仅入选联合国教科文组织人类非物质文化遗产代表 作名录（以下简称"人类非遗"）的就有9项。经过20余年持续不断的保护和发展，四川非遗正在不断融入现代生活，展现出更加强健的生命力。 9项非遗列入联合国教科文组织人类非遗代表作名录 在乐山马边，彝绣的省级非遗代表性传承人乔进双梅成立了刺绣的合作社，带领当地妇女居家就业，十年来合作社营业额从每年几十万元增长到现在的一 千多万元，930多名当地妇女通过刺绣实现了稳定收入。 蒙山茶传统制作技艺。 雅安市名山区非遗保护中心供图 在中国传统桑蚕丝织技艺中，蜀锦是其重要组成。它有两千多年历史，素有"天下母锦"美誉。当年新疆出土的国宝级文物、"五星出东方利中国"汉晋织 锦，便被学术界认为极可能是蜀锦。中国雕版印刷技艺中的德格印经院藏族雕版印刷，则是刻字雕版印刷的活化石。中国传统制茶技艺中，四川的蒙山茶 传统制 ...

中国青年报客户端讯（刘心悦 中青报·中青网记者 林洁）近日，"烟火守艺日用见新"非遗融入现代生活 主题对话在广州开展。此次对话是2026年"非遗贺新春·寻味中国年"主题推广暨非遗年货购物月的重要 组成部分。传承人、非遗工坊、文旅行业、电商平台、科技企业及传播机构，从传承人的技艺视角讲文 化根脉，从企业的市场视角谈落地路径。 圆桌对话环节分"服饰跨界、现代餐饮、影游空间"3个细分生活场景，针对具体领域拆解非遗融入的方 法，结合衣食住行娱不同生活场景切入，让交流从"口头探讨"延伸到"直观体验"。 "非遗绝非尘封于博物馆的古董，而是能与当代生活同频共振的文化基因。"中国丝绸博物馆代表季晓芬 强调，时尚也不只是潮流更迭，更是文化表达的鲜活载体。 广州酒家集团总经理赵利平则展示了其九十载秉持"饮和食德"理念，深耕粤式饮食文化传承，探索"非 遗+"文商旅融合之路的实践成果。 在影游空间主题分享中，腾讯互娱区域营销大湾区负责人林源提出，依托科技能力、丰富的IP资产与传 播优势游戏，正成为文化传播的新容器。 非遗融入 嘉宾围绕 非遗融入现代餐饮开展圆桌对话。刘心悦/摄 中央广播电视总台总编室播音员主持人管理中心副主任海霞通过 ...

Group 1 - The event "Smoke and Fire Guardian: New Uses for Intangible Cultural Heritage" was held in Guangzhou, focusing on integrating intangible cultural heritage (ICH) into modern life through discussions among various stakeholders including inheritors, cultural tourism, e-commerce platforms, and technology companies [1] - The director of the China Silk Museum emphasized that ICH serves as the "cultural root" of fashion, with silk weaving techniques reflecting thousands of years of Chinese wisdom, thus merging traditional craftsmanship with contemporary fashion [3] - Guangzhou Restaurant Group, a representative of multiple ICH projects, has transformed its Wenchang store into the first living "Cantonese Cuisine Museum" in the country, enhancing cultural atmosphere and becoming a cultural landmark in Guangzhou [3] Group 2 - The deputy director of the Zhejiang Wuju Art Research Institute highlighted the popularity of the Wuju opera "Three Battles with the White Bone Spirit" among young audiences, showcasing modern adaptations and technological enhancements to attract contemporary viewers [6] - The Cultural Management Association, commissioned by the Ministry of Culture and Tourism, announced the launch of the "ICH Good Products" promotion plan aimed at enhancing the systematic protection of ICH and ensuring its relevance and accessibility in modern society [6] - There are currently 200 food-related ICH projects listed among the national-level representative projects, indicating the significant role of culinary heritage in expressing cultural creativity and community bonding in China [4]

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life through innovative practices, showcasing three exemplary cases from Shaanxi province [1][2]. Group 1: Innovative Practices - The "2024 ICH Integration into Modern Life" list includes three innovative practices from Shaanxi: "Shaanxi Fuyuan Tea Brand Development," "Weinan's 'Let the Heart Go Home' ICH Experience Officer," and "Yongxingfang's Standardized Operation and Branding of ICH Characteristic Street" [1]. - Shaanxi Fuyuan Tea, with a history dating back to 856 AD, has transformed from a local specialty to a global tea market star through a model combining cultural inheritance, industrial innovation, and brand-driven development [1]. - Weinan's "Let the Heart Go Home" initiative focuses on experiential engagement, targeting audiences and revitalizing cultural scenes to make ICH resonate with the public, providing a valuable reference for deeper integration into modern life [1]. Group 2: Yongxingfang Development - Yongxingfang has combined local culture with continuous innovation, creating a comprehensive ICH-themed street that includes culture, food, shopping, and entertainment since its opening on December 30, 2014, attracting over 70 million visitors [2]. - The Shaanxi Provincial Department of Culture and Tourism's intangible cultural heritage division noted that the selected innovative practices emerged from a competitive evaluation of 716 projects nationwide, reflecting the achievements of ICH integration into modern life [2]. - Future efforts will focus on learning from other provinces' advanced experiences in ICH protection and utilization, promoting creative transformation and innovative development of Shaanxi's ICH to better serve economic and social development [2].

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life, showcasing how traditional crafts and practices are becoming part of daily experiences [1][2] - It emphasizes the transformation of ICH from being static artifacts in museums to dynamic elements in fashion, cuisine, and daily aesthetics [1][2] Group 1: Fashion and Cultural Expression - Traditional garments like Li brocade and Miao embroidery are showcased at fashion events, reflecting rich cultural heritage while appealing to modern aesthetics [1] - Young people are increasingly adopting modified traditional clothing styles, such as Hanfu, as a means of self-expression in urban settings [1] Group 2: Culinary Innovations - Restaurants featuring ICH techniques are gaining popularity, offering dishes that blend ancient recipes with modern tastes, such as low-sugar pastries in Suzhou and innovative tea snacks in Guangzhou [1] - These culinary innovations not only satisfy contemporary palates but also promote the cultural ethos of meticulous food preparation [1] Group 3: Cultural and Artistic Integration - Cultural and creative products derived from ICH are being integrated into everyday aesthetics, as seen in exhibitions at institutions like the Palace Museum and the application of traditional bamboo weaving in furniture design [1] - This integration creates new consumer experiences and ensures the transmission of traditional skills through practical use [1][2]

Core Viewpoint - The event "2025 Chengdu Intangible Cultural Heritage Life Season" aims to integrate intangible cultural heritage into modern life, showcasing various traditional crafts and promoting cultural tourism consumption in Chengdu [1] Group 1: Event Overview - The first event of the "2025 Chengdu Intangible Cultural Heritage Life Season" took place on August 15, featuring a vibrant atmosphere with young tourists and performances [1] - The event included 45 intangible cultural heritage representatives and young artists presenting traditional Chinese aesthetic lifestyles through various heritage products [1] Group 2: Objectives and Goals - The event is guided by the Chengdu Municipal Bureau of Culture, Radio, Television, and Tourism, and aims to create a new cultural tourism consumption scene that combines display, sales, performances, experiences, and interactions [1] - The initiative seeks to promote the integration of intangible cultural heritage into modern life [1] Group 3: Event Schedule and Themes - The "2025 Chengdu Intangible Cultural Heritage Life Season" will host 12 events from August to December, focusing on themes such as embroidery, lacquerware, bamboo weaving, silverware, and ceramics [1] - The event features an innovative nighttime immersive heritage park model, running daily from 18:00 to 22:00 from August 15 to 17 [1]

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with various sectors exploring innovative ways to enhance its relevance and appeal [7][10] - Digital technology is playing a crucial role in revitalizing ICH, providing new methods for expression and engagement, particularly among younger audiences [8][9] Group 1: ICH Integration and Modern Life - The 9th China Chengdu International Intangible Cultural Heritage Festival showcased successful cases of ICH integration into modern life, such as the vibrant tourism scene created by the Zigong Lantern Festival, which has attracted 60 million visitors over the past decade [7] - The popularity of ICH among young people is evident, as they seek immersive experiences that go beyond mere observation, engaging with local customs and purchasing ICH products [7] - The "non-heritage + tourism" model is particularly appealing to younger demographics, indicating a significant area for future exploration [7] Group 2: Digital Technology and ICH - The festival featured the launch of mobile games and immersive projects that highlight the potential of digital technology in enhancing ICH experiences, such as a game themed around the 24 solar terms [8] - Digital tools have expanded the expressive capabilities of ICH, with companies like Kuaishou leveraging AI to create engaging cultural content that resonates with younger audiences [8] - In 2023, videos related to ICH created by young creators on Kuaishou have gained significant traction, particularly content related to traditional tea culture [8] Group 3: Cross-Industry Collaboration - There is a growing consensus among ICH practitioners to develop differentiated experiences through cultural IP and cross-industry collaborations, leading to the appearance of traditional designs on various consumer products [9] - ICH elements such as Shu embroidery and bamboo weaving are being integrated into everyday items like coffee cups and tote bags, showcasing the versatility and appeal of these cultural assets [9]

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival has opened with the theme "Enhancing Communication and Mutual Learning, Stimulating Inheritance Vitality, and Sharing a Better Life" [1] - The festival showcases nearly 600 representative intangible cultural heritage projects from around the world, highlighting the innovative vitality of intangible cultural heritage through technology and international exchange [1][3] - The event features performances from 51 domestic and international teams, showcasing the diversity and international nature of intangible cultural heritage [1][3] Technology Integration - A highlight of the festival is the technology-enabled intangible cultural heritage exhibition, utilizing cutting-edge technologies like AI and AR to redefine the presentation of intangible cultural heritage [3] - Interactive exhibits allow visitors to engage with traditional patterns and experiences, such as generating personalized patterns through touch screens and experiencing AR technology [3] - The "Digital Taiji" intelligent system uses dynamic capture technology to transform traditional martial arts into an interactive digital mentor for younger audiences [3] Event Structure and Activities - The festival has established a "3+3+N" activity system, including an international exhibition area for creative life and intangible cultural heritage brand IP licensing transactions [3] - Activities are being held across 288 communities in 183 districts and counties in the province, with a focus on public engagement through intangible cultural heritage benefits [3] - The main venue in Chengdu features an international intangible cultural heritage food week, showcasing specialties from eight world food capitals and over 70 intangible cultural heritage food items [3] Promotion and Support - Influencers and intangible cultural heritage ambassadors, such as Li Ziqi, are present to enhance the dissemination of intangible cultural heritage [4] - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, running until June 3 [4] - The event emphasizes the integration of intangible cultural heritage into modern life, injecting new vitality into traditional practices [4]