（来源：经济日报） 转自：经济日报 租车自驾、租相机记录美景、租无人机航拍……这个国庆假期，"以租代买"的消费模式在年轻游客中悄 然兴起。 再如，更关注产品实际使用价值。年轻群体更看重即时体验与性价比，不愿为低频使用的高价商品买 单。广告词这样说，"不在乎天长地久，只在乎曾经拥有"。而现在，"以租代买"让用户将重点从"拥 有"转向"使用"。 正是看到这一趋势，众多平台与商家积极布局租赁业务，配套推出保险、维保与物流服务，进一步降低 了商品使用门槛。"以租代买"甚至反过来推动企业改变盈利模式与产品策略。 信用体系的完善也为租赁经济提供了支撑。第三方征信机构纷纷入场，逐步建立起适应新租赁场景的信 用规则。以信用代替押金，成为新租赁经济最显著的特征之一。 当然，"租经济"也面临挑战。随着可租赁品类与场景不断拓展，平台方需要在放宽信用门槛与控制履约 风险、坏账率之间找到平衡。"残值管理"也是行业共同难题——当产品因老化或过时而无法继续出租 时，是该回收利用还是折价出售？目前市场上尚未形成一套公认的、标准化的残值评估体系。 随着假日消费场景不断细分，租赁正从一种"临时选择"逐渐发展为"长期习惯"。伴随人工智能、物联网 ...

Core Viewpoint - The rise of the rental economy in China is transforming consumer behavior, particularly among younger generations, emphasizing experiences over ownership and leading to a significant increase in rental transactions and user engagement [8][12][15]. Industry Overview - The rental economy in China is projected to exceed 4.2 trillion yuan in transaction volume by 2024, marking a 32% year-on-year growth, with over 750 million users served [8]. - Users aged 30 and below account for over 60% of the rental market, with orders from the post-2000 generation doubling year-on-year [8]. Consumer Behavior - Young consumers prefer renting as it aligns with their desire for flexibility and experience, with over 60% of surveyed individuals indicating that rental options better meet their lifestyle needs [13]. - The shift from ownership to rental is driven by a desire for variety and sustainability, with many young people viewing rental as a way to enjoy new experiences without the burden of ownership [12][13]. Market Trends - The rental market is expanding beyond traditional categories like housing and vehicles to include a wide range of products such as clothing, photography equipment, and outdoor gear [10][11]. - Specific rental categories, such as wedding dresses and children's strollers, have seen search volume increases of 109%, 89%, and 165% respectively [10]. Technological Impact - Advances in technology are making the rental process more efficient and user-friendly, with platforms offering transparent pricing and streamlined rental experiences [14][16]. - The integration of digital payment systems and credit scoring is expected to enhance consumer trust and reduce barriers to entry in the rental market [15][16]. Challenges and Solutions - The rental industry faces challenges related to trust and credit, with issues such as deposit disputes and data privacy concerns affecting consumer willingness to engage [15]. - Experts suggest that building a robust credit system and enhancing service standards are crucial for the sustainable growth of the rental economy [15][16].

Core Insights - A new consumption philosophy is emerging among young people, prioritizing experiences over ownership, leading to a rise in rental services for various products and services [1][2][3] Group 1: Rental Trends - Young consumers are increasingly opting for rentals to avoid the costs and responsibilities associated with ownership, such as depreciation and maintenance [1][2] - The rental market includes a wide range of products, from electronics like gaming consoles and VR devices to personal services like language tutoring and photography [1][2][3][4] - The concept of "renting everything" allows consumers to maximize their budget for experiences rather than being tied down by physical possessions [1][2][3] Group 2: Consumer Behavior - Young consumers exhibit price sensitivity and a desire to avoid waste, leading them to prefer renting over purchasing [1][2][3] - The rental experience is often seen as a way to enjoy high-quality products without the long-term commitment, as demonstrated by individuals renting items for specific events or short-term use [1][2][3][4] - The trend reflects a shift in values, where the joy of temporary experiences outweighs the need for permanent ownership [1][2][3] Group 3: Market Opportunities - The rental economy is creating new business opportunities, with individuals starting rental services for items like cameras, outdoor gear, and even companionship for events [22][25][40] - Entrepreneurs are capitalizing on the demand for rental services, particularly among students and young professionals who seek affordable access to high-quality experiences [22][25][40] - The growth of the rental market is indicative of broader changes in consumer preferences, emphasizing flexibility and cost-effectiveness in lifestyle choices [22][25][40]