Core Insights - The upcoming National Day and Mid-Autumn Festival in 2025 will create an 8-day long holiday, leading to a surge in car rental demand, particularly for self-driving trips [1][2] - Shenzhou Car Rental reports a significant increase in rental bookings since August 15, with over 40% of users reserving their vehicles more than a month in advance [2][4] Rental Market Trends - The rental period has extended to an average of 5.2 days, with long-term rentals (over 8 days) increasing by over 30% compared to last year, indicating a shift towards deeper travel experiences [2][3] - Popular rental destinations include cities like Urumqi, Xining, and Hohhot, with cross-city routes gaining traction due to the demand for scenic autumn drives [3][4] User Demographics - A notable influx of new users, with nearly 40% being first-time renters, and a significant portion of the user base being younger generations (post-2000s and 1990s) [4][5] - The preference for electric vehicles is rising, with popular models including BYD Song Pro and Li Auto L6, reflecting a shift towards green and smart travel options [4][5] Company Positioning - Shenzhou Car Rental boasts a fleet of over 190,000 vehicles and approximately 180 million registered users, ensuring robust service coverage across key travel hubs [5] - The company offers convenient services such as credit-free deposits and 24-hour self-service pick-up and drop-off, enhancing the overall user experience [5]

Core Insights - Shenzhou Car Rental has reported a significant increase in car rental bookings for the upcoming Mid-Autumn Festival and National Day, with over 40% of users booking their trips more than a month in advance, indicating a strong trend towards early planning [1][2] - The average rental period has extended to 5.2 days, with long-term rentals (over 8 days) increasing by over 30% compared to last year, reflecting a shift in user preferences towards deeper travel experiences [1][2] Booking Trends - The top ten cities for National Day car rentals include Chengdu, Urumqi, Xining, Beijing, Hohhot, Harbin, Guangzhou, Guiyang, Shenzhen, and Haikou, with a notable interest in destinations known for autumn scenery and road trips [2] - Cross-city self-driving trips have become the mainstream choice, with popular routes such as Xining-Dunhuang and Haikou-Sanya leading in bookings, highlighting the demand for flexible travel options [2] User Demographics - The rental market is seeing a younger demographic, with nearly 40% of early bookers being new users and over 50% of users from the post-2000 and 1990 generations, indicating a shift towards a more youthful customer base [2] - There is a notable preference for new energy vehicles among younger users, with top models including BYD Song Pro, BYD Qin PLUS, and others, reflecting a growing interest in green travel and smart experiences [2] Company Overview - Shenzhou Car Rental operates a fleet of over 190,000 vehicles and has approximately 180 million registered users, with service points strategically located at airports, high-speed rail stations, and key business districts [3] - The company offers convenient services such as credit-free deposits and 24-hour self-service pick-up and return, ensuring a smooth process from booking to vehicle return [3]