当国庆与中秋双节"相遇"，2025年下半年将迎来首个8天超长假期，再叠加高速免费政 策，"租车自驾"或将延续暑期热潮再度成为假期出行的"顶流"。 近日，神州租车发布2025国庆中秋自驾趋势报告，数据显示，自8月15日平台开放国庆租车预订以 来，租车预订量持续攀升，超四成用户提前一个月锁定行程、新能源车型订单激增、年轻群体主导出 行、新用户不断涌入……多项核心数据预示着"双节同庆、自驾游神州"的下半年自驾游出游最高峰即将 到来。 租车预订热度提前释放 租期更长、玩得更深入 今年国庆中秋双节叠加8天超长假期，"拼3休12"友好型拼假方案在社交平台上持续走热，租车市场 也在暑期自驾热后，迎来新一轮"预订期"。神州租车双节数据显示，自8月15日神州租车开放国庆预订 以来，平台订单量呈"阶梯式"攀升，提前30天以上预订的单量已占总量的40%以上，"早规划、早锁 定"成为用户共识。 随着假期的延长，用户出行需求也从"短途周边游"向"深度跨城游"加速延伸。神州租车数据显示， 用户平均租期进一步延长至5.2天，较往年平均水平提升明显；其中，8天以上的长租订单同比去年增长 超30%，长租期的选择，正让"一次假期、多段风景"的深 ...

Core Insights - Shenzhou Car Rental has reported a significant increase in car rental bookings for the upcoming Mid-Autumn Festival and National Day, with over 40% of users booking their trips more than a month in advance, indicating a strong trend towards early planning [1][2] - The average rental period has extended to 5.2 days, with long-term rentals (over 8 days) increasing by over 30% compared to last year, reflecting a shift in user preferences towards deeper travel experiences [1][2] Booking Trends - The top ten cities for National Day car rentals include Chengdu, Urumqi, Xining, Beijing, Hohhot, Harbin, Guangzhou, Guiyang, Shenzhen, and Haikou, with a notable interest in destinations known for autumn scenery and road trips [2] - Cross-city self-driving trips have become the mainstream choice, with popular routes such as Xining-Dunhuang and Haikou-Sanya leading in bookings, highlighting the demand for flexible travel options [2] User Demographics - The rental market is seeing a younger demographic, with nearly 40% of early bookers being new users and over 50% of users from the post-2000 and 1990 generations, indicating a shift towards a more youthful customer base [2] - There is a notable preference for new energy vehicles among younger users, with top models including BYD Song Pro, BYD Qin PLUS, and others, reflecting a growing interest in green travel and smart experiences [2] Company Overview - Shenzhou Car Rental operates a fleet of over 190,000 vehicles and has approximately 180 million registered users, with service points strategically located at airports, high-speed rail stations, and key business districts [3] - The company offers convenient services such as credit-free deposits and 24-hour self-service pick-up and return, ensuring a smooth process from booking to vehicle return [3]