空调线上销量排名

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格力高管独家回应为何连续两日喊话小米,两度提及面对舆情“反应慢了”
Sou Hu Cai Jing· 2025-08-26 10:44
Core Viewpoint - Gree Electric Appliances has publicly responded to Xiaomi's claims regarding air conditioner sales, emphasizing the need to clarify misinformation to avoid consumer misunderstanding [3][7][12] Group 1: Company Responses - Gree's marketing director, Zhu Lei, stated that the company has reacted to false data circulating online, which has been amplified by media and social platforms [3][7] - Zhu acknowledged that Gree's response to online public opinion has been slow and indicated a commitment to improve responsiveness in the future [11][12] - The company has previously considered legal action against misinformation but recognized the lengthy process involved [12][13] Group 2: Sales Data Discrepancies - Reports indicated that in May, Xiaomi's online air conditioner market share was 18.02%, while Gree's was 17.08%, leading to claims that Xiaomi had surpassed Gree [8][9] - However, Gree provided data showing that in terms of sales revenue, it held a 22.58% market share in May, compared to Xiaomi's 16.82% [10] - In June, Gree regained the second position with a market share of 17.32%, while Xiaomi's was 17.04% [9] Group 3: Technical Comparisons - Zhu criticized Xiaomi's approach to comparing air conditioner models, suggesting that the images used were misleading and not representative of current products [4][5] - He emphasized that Gree's technology and manufacturing processes remain superior, even when comparing older Gree models to newer Xiaomi products [4][6] Group 4: Industry Standards and Practices - Zhu highlighted the complexity and high standards required in the central air conditioning manufacturing sector, arguing that it cannot be simplified to mere assembly [4][6] - He called for responsible communication from industry leaders, stressing the importance of verifying information before sharing [15][16] Group 5: Future Commitments - Gree has committed to maintaining high product quality, as evidenced by its "ten-year free repair" promise, which no competitor has matched [14][18] - The company aims to focus on genuine improvements and customer satisfaction rather than engaging in short-term competitive tactics [17][18]
格力、小米 “口水战”再升级
Shang Hai Zheng Quan Bao· 2025-08-25 12:20
Core Viewpoint - The ongoing public dispute between Gree Electric and Xiaomi regarding air conditioner online sales rankings highlights the competitive dynamics in the Chinese air conditioning market, with Gree maintaining a focus on quality and long-term consumer benefits despite short-term sales fluctuations [2][4]. Group 1: Market Share and Sales Data - According to data from Aowei Cloud Network, Xiaomi's market share in the online air conditioning market is 16.71%, reflecting a year-on-year increase of 2.83%, while Gree's market share is 15.22%, showing a year-on-year decline of 1.1% [3]. - Gree Electric's market director, Zhu Lei, emphasized that the data presented by Xiaomi was inconsistent with verified sources, asserting that Gree remained the leader in online sales as of July [4][5]. Group 2: Company Responses and Strategies - Xiaomi's president, Lu Weibing, downplayed the importance of short-term rankings during an earnings call, suggesting that long-term market dynamics are more significant [5]. - Zhu Lei criticized the sharing of unverified data by Xiaomi, stating that it led to negative public sentiment towards Gree and emphasized the importance of maintaining industry integrity and quality standards [5]. - Gree Electric has implemented a "ten-year free repair policy" for its air conditioners, which is the longest warranty period in the Chinese market, aimed at enhancing consumer trust and service quality [5].
格力高管回应“空调线上销量被小米超越”:格力仍然保持领先
Cai Jing Wang· 2025-08-19 11:56
Core Viewpoint - Gree Electric Appliances disputes claims that Xiaomi's online air conditioner sales have surpassed its own, asserting that Gree remains the market leader based on their data analysis [1][3]. Group 1: Market Share Data - According to recent reports, Xiaomi's online market share for air conditioners in July was reported at 16.71%, placing it second, while Gree's share was 15.22%, ranking third [3]. - However, another analysis from Aowei Cloud Network indicates that Gree held a market share of 16.41%, while Xiaomi's was lower at 13.50%, with Gree still maintaining a lead over Xiaomi by nearly three percentage points [8][9]. Group 2: Company Responses - Xiaomi's President, Lu Weibing, acknowledged the company's improved capabilities and thanked consumers for their support, highlighting the importance of quality growth [4]. - Xiaomi's Public Relations General Manager, Wang Hua, expressed surprise at the rapid changes in the market landscape, indicating a positive outlook for the brand [6]. Group 3: Year-on-Year Sales Comparison - Year-on-year sales growth for July shows Xiaomi at +25.39%, Gree at +29.6%, and Midea at +20.59% [9]. - In terms of market share changes, Xiaomi's share decreased by 0.38%, while Gree's increased by 0.09%, and Midea's decreased by 1.37% [9].
格力高管回应“空调线上销量被小米超越”
Sou Hu Cai Jing· 2025-08-19 03:17
Core Viewpoint - The competition between Gree Electric and Xiaomi in the air conditioning market is intensifying, with conflicting reports on market share and sales performance [1][3][5]. Group 1: Market Share Data - According to a recent report, Xiaomi's online market share for air conditioners in July was 16.71%, while Gree's was 15.22%, placing them second and third respectively [3]. - However, Gree Electric's market director claimed that their data shows Gree still leads in the online market for July [1]. - Another source indicated that the market shares for July were: Midea at 19.98%, Gree at 16.41%, and Xiaomi at 13.50%, highlighting a nearly three percentage point gap between Xiaomi and Gree [5]. Group 2: Company Responses - Xiaomi's President, Lu Weibing, acknowledged the achievement of becoming the second in market share and expressed gratitude for consumer support [4]. - Gree Electric's market director refuted claims of Xiaomi surpassing them, emphasizing the importance of accurate data [1]. Group 3: Data Interpretation - The discrepancies in reported market shares stem from different data dimensions used by Gree and Midea, with Gree focusing on online sales and Midea including both online and offline channels [7]. - The data cited by both companies reflects different brand scopes, with Midea's figures encompassing multiple brands under its umbrella, while Gree's data pertains solely to its brand [7].
格力回应小米空调线上销量争议,称7月线上市场仍领先
Mei Ri Jing Ji Xin Wen· 2025-08-18 14:59
Core Viewpoint - The recent discussion regarding Xiaomi surpassing Gree in online air conditioner sales in July has been addressed by Gree's marketing director, who claims that Gree still maintains its leading position in the online market for that month [1]. Company Performance - Gree's market share in the online air conditioner segment for July is reported at 15.22%, showing a decrease of 1.1% year-on-year [3]. - Xiaomi's market share is at 16.71%, with a year-on-year increase of 2.83% [3]. - Midea leads the market with a share of 18.61%, but it has seen a decline of 2.74% year-on-year [3]. Market Data - The total online air conditioner sales volume for July is reported at 25.07 million units [4]. - Gree's average selling price is 3488 yuan, reflecting a year-on-year increase of 10.16% [3]. - Xiaomi's average selling price is 2513 yuan, with an increase of 11.37% year-on-year [3]. Competitive Landscape - The competitive landscape shows that Midea, Gree, and Xiaomi are the top three brands in the online air conditioner market, with Gree and Xiaomi closely competing for market share [1][3]. - Other brands like Haier and Hisense have market shares of 7.00% and 2.59%, respectively, with varying year-on-year performance [3][4].