（图片来源：网络） 出品｜搜狐财经 作者｜李保铭 8月26日下午，格力电器市场总监朱磊再度在社交媒体发文，喊话小米高管卢伟冰。这已经是格力电器连续两天在社交媒体回应小米。 "格力有点像'工科男'的性格，习惯埋头做事，不太习惯即时发声。但未来我们会尽量更敏捷，把真实情况更快地告诉大家。"朱磊表示。 他还提及网传"早在5月份小米空调线上销量超越格力"的消息，"第三方监测的数据，本来就只能作为一个参考。我认同小米卢总说的， 没必要在意短期的排名。区别只是：既然觉得不重要，我们就不会主动拿着数据去做文章，更不会拿不实数据做文章。" 目前，小米方面暂未针对此事做出公开回应。 与此同时，搜狐财经独家对话朱磊。他在谈及为何两度回应小米时，朱磊表示，"假数据一出来，就有不少媒体和自媒体跟着放大，如果 不及时澄清，容易让消费者产生误解。" 他也在回答搜狐财经问题时两度表示面对舆情"反应慢了"。他表示"6月份看到网上的不实内容，我们第一反应是走法律途径。" 格力高管再度发文，火药味十足 在最新的社交媒体内容上，朱磊回应了卢伟冰今年6月转发的一条拆机内容。 今年6月，卢伟冰转发一条米家空调与格力空调的拆机动态，并配文"做大家电，我 ...

格力与小米，"吵"得火热。 8月25日，格力电器市场总监朱磊在微博平台上，再次针对"小米空调线上销量超过格力"的相关话题进行回应。 "我刚去奥维数据罗盘看了下，数据并没有变来变去，倒是那张来路不明的图表，还稳稳地挂在小米老总卢伟冰转发的微博上。"朱磊称。 回溯来看，8月15日，微博ID名为"晓春哥XCG"的数码博主发布了图源奥维云网的空调线上销量截图。根据该图片，美的、小米、格力依次位列中国空调 线上市场市占率前三。小米市占率16.71%，同比增长2.83%；格力市占率15.22%，同比下降1.1%。 8月16日，小米集团合伙人、总裁卢伟冰转发相关微博并评论称"能力的坚实提升，才能赢得高质量的增长"。 8月18日，朱磊在微博平台回应称，近期，有网友在转发一张关于空调线上销量的截图，但经核查后发现，公开的数据和截图并不一致。按照同样的查询 条件，奥维云网相关数据显示，7月空调线上销量，格力电器仍然保持领先。 同日，记者前往奥维云网数据平台查询，结果与朱磊发布的数据一致。 8月20日，据媒体报道，小米集团合伙人、集团总裁卢伟冰8月19日在业绩电话会上表示："我对短期排名没那么在意，一个月、两个月、一个季度，都不 ...

Core Viewpoint - The competition between Gree Electric and Xiaomi in the air conditioning market is intensifying, with conflicting reports on market share and sales performance [1][3][5]. Group 1: Market Share Data - According to a recent report, Xiaomi's online market share for air conditioners in July was 16.71%, while Gree's was 15.22%, placing them second and third respectively [3]. - However, Gree Electric's market director claimed that their data shows Gree still leads in the online market for July [1]. - Another source indicated that the market shares for July were: Midea at 19.98%, Gree at 16.41%, and Xiaomi at 13.50%, highlighting a nearly three percentage point gap between Xiaomi and Gree [5]. Group 2: Company Responses - Xiaomi's President, Lu Weibing, acknowledged the achievement of becoming the second in market share and expressed gratitude for consumer support [4]. - Gree Electric's market director refuted claims of Xiaomi surpassing them, emphasizing the importance of accurate data [1]. Group 3: Data Interpretation - The discrepancies in reported market shares stem from different data dimensions used by Gree and Midea, with Gree focusing on online sales and Midea including both online and offline channels [7]. - The data cited by both companies reflects different brand scopes, with Midea's figures encompassing multiple brands under its umbrella, while Gree's data pertains solely to its brand [7].

Core Viewpoint - The recent discussion regarding Xiaomi surpassing Gree in online air conditioner sales in July has been addressed by Gree's marketing director, who claims that Gree still maintains its leading position in the online market for that month [1]. Company Performance - Gree's market share in the online air conditioner segment for July is reported at 15.22%, showing a decrease of 1.1% year-on-year [3]. - Xiaomi's market share is at 16.71%, with a year-on-year increase of 2.83% [3]. - Midea leads the market with a share of 18.61%, but it has seen a decline of 2.74% year-on-year [3]. Market Data - The total online air conditioner sales volume for July is reported at 25.07 million units [4]. - Gree's average selling price is 3488 yuan, reflecting a year-on-year increase of 10.16% [3]. - Xiaomi's average selling price is 2513 yuan, with an increase of 11.37% year-on-year [3]. Competitive Landscape - The competitive landscape shows that Midea, Gree, and Xiaomi are the top three brands in the online air conditioner market, with Gree and Xiaomi closely competing for market share [1][3]. - Other brands like Haier and Hisense have market shares of 7.00% and 2.59%, respectively, with varying year-on-year performance [3][4].