中企视讯（编辑 秦哲瀚）近日，北蔡镇政府投促办一行莅临由华甸乔原（上海）商业经营管理有限公司整体运营的原东郊百联项目开展实地调研与工作指 导，深入了解项目在城市更新、业态升级与消费促进方面的创新成果。 作为浦东新区城市更新的标杆项目，東三四项目通过全面改造与品牌焕新，成功打造集酒店公寓、零售购物、策展办公与多元消费于一体的复合型社区，成 为推动区域经济活力与城市品质提升的重要引擎。 城市更新赋能，专业运营重塑商业新地标 在华甸乔原（上海）商业经营管理有限公司的专业操盘下，东郊百联项目原为传统购物中心，面对消费升级与城市发展新需求，项目以"空间重构+内容焕 新"为核心，通过整体改造与业态重组，引入荟品仓品牌折扣零售、星巴克、麦当劳、瑞幸咖啡、圣都整装等国内外知名品牌。其中，12000平大型主力 店"荟品仓"的开业引爆全城消费热潮，首日即吸引近四万人次客流，其"品质硬折扣"的模式精准契合市民对高性价比生活方式的追求，为浦东市民带来了实 实在在的生活便利与消费升级体验。项目不仅实现了硬件设施的全面提升，更以"策展型商业"理念激活空间价值，成为北蔡镇乃至浦东新区商业焕新的示范 案例。 在华甸乔原（上海）商业经营管理有 ...

Core Insights - The article discusses the operational challenges faced by the URF Yingzhan Group, particularly regarding its flagship projects, TX Huaihai and The Box Chaowai, which are experiencing difficulties in cash flow and management transitions [1][2][3] - The non-standard commercial sector, which was once booming, is now undergoing a phase of elimination, with several projects, including YCC! Tianyi, struggling to achieve profitability [3][4] - The concept of non-standard commercial real estate lacks a clear definition but is characterized by its emphasis on individuality and differentiation, contrasting with traditional commercial models [5][6] Group 1: Operational Challenges - Yingzhan Group is transferring operational rights of The Box Chaowai to property management and has already handed over TX Huaihai to Bailian Group, indicating a broader trend of operational difficulties in the non-standard commercial sector [3][10] - The challenges are exacerbated by the overall downturn in the real estate industry and changing macroeconomic conditions, leading to a decline in consumer interest and spending [7][20] - The need for continuous innovation and effective management is critical, as projects must frequently refresh their offerings to maintain consumer engagement [18][20] Group 2: Market Dynamics - The rise of curated non-standard commercial spaces reflects a shift in consumer demand for unique shopping experiences, particularly among younger demographics [11][12] - Brands like Old Order are capitalizing on this trend by establishing physical stores in non-standard commercial spaces, benefiting from the unique atmosphere and marketing opportunities these venues provide [12][19] - However, the sustainability of such business models is questioned, as they rely heavily on continuous brand turnover and consumer interest in trends that can be fleeting [20][21] Group 3: Future Outlook - The article suggests that the future of non-standard commercial spaces may involve a shift towards smaller, community-focused projects that cater to local consumer needs and preferences [28][29] - There is a growing emphasis on creating engaging experiences and community connections, which may help mitigate the risks associated with the volatility of consumer trends [28][30] - The potential for integrating cultural and social activities into commercial spaces is highlighted as a way to enhance consumer engagement and ensure long-term viability [28][30]

Core Insights - Chengdu is emerging as a vibrant fashion hub in Southwest China, attracting both luxury brands and local designers, with a unique blend of cultural and commercial activities [1][2][10] - The East Suburb Memory project has transformed from an industrial site into a cultural and fashion landmark, drawing over 17 million visitors annually and becoming a new high ground for fashion and tourism [2][10] - The Tianhui Vanke Plaza has established itself as a leading destination for young consumers, achieving sales exceeding 3 billion yuan in 2023 and attracting over 12 million visitors [16][17] - The Chengdu Taikoo Li has become a high-end commercial landmark, hosting over 300 million visitors annually and featuring a mix of luxury brands and unique retail experiences [29][30] - The Lu Lake CPI project emphasizes sustainable living and community engagement, showcasing a unique blend of lifestyle retail and nature [36][39] Group 1 - Chengdu is recognized as a fashion capital with a diverse and inclusive fashion culture, hosting both luxury and emerging brands [1][2] - The East Suburb Memory project has become a cultural highland, attracting a significant number of young and international visitors [2][10] - The project has introduced a variety of creative brands and activities, enhancing its appeal and establishing a unique community ecosystem [10][11] Group 2 - Tianhui Vanke Plaza has successfully positioned itself as a trendy gathering place for youth, with a strong focus on local and national brands [16][17] - The plaza has achieved remarkable sales and foot traffic, indicating its popularity among young consumers [16][17] - The project has introduced numerous new brands, reinforcing its status as a hub for youth culture and fashion [19][21] Group 3 - Chengdu Taikoo Li has become a benchmark for high-end retail, attracting luxury brands and offering a unique shopping experience [29][30] - The project has maintained a high visitor count and has successfully integrated art and culture into its commercial offerings [29][35] - The introduction of innovative retail concepts and flagship stores has enhanced its appeal to affluent consumers [30][31] Group 4 - Lu Lake CPI focuses on a sustainable lifestyle and community integration, creating a unique shopping environment [36][39] - The project emphasizes lifestyle retail and aims to provide a high-quality experience for visitors [39][41] - The innovative design and operational strategies have led to impressive sales performance for its tenants [43][44] Group 5 - Chengdu Crystal Fusion has transformed into a cultural hub for youth, featuring a mix of trendy brands and cultural events [45][46] - The project has successfully attracted a diverse range of brands, enhancing its appeal to young consumers [46][48] - The focus on community engagement and cultural activities has positioned it as a key player in Chengdu's retail landscape [50][51] Group 6 - COSMO Chengdu has emerged as a leading destination for youth culture, combining retail, art, and community activities [54][56] - The project has successfully integrated a variety of brands and experiences, appealing to the dynamic tastes of young consumers [56][57] - The emphasis on collaboration with local brands and creators has fostered a vibrant cultural ecosystem [57]