Industry Overview - Oatmeal is recognized for its high nutritional density, retaining essential components such as dietary fiber, protein, and β-glucan, which align with modern consumers' needs for precise nutritional management [1][2] - The market size for oatmeal reached 11.398 billion yuan in 2023, with expectations to exceed 12.5 billion yuan by 2025, indicating ongoing growth potential [1][14] - The current market structure is characterized by a dual-category pattern dominated by instant and cooked oatmeal, with leading brands Ximai and Quaker holding a combined market share of 45.2% [1][16] Health Benefits and Consumer Demand - Oatmeal's primary health benefits stem from its rich β-glucan content, which helps lower cholesterol, stabilize blood sugar, and enhance satiety, making it ideal for individuals managing weight and health [5][6] - The rising awareness of health issues, particularly obesity, has led to increased demand for high-fiber, low-GI foods, positioning oatmeal as a preferred choice among health-conscious consumers [7][8] Policy and Regulatory Environment - The Chinese government has implemented various policies to promote national nutrition and health, creating a favorable environment for the oatmeal industry, including the "14th Five-Year Plan for National Health" and the "National Whole Grain Action Plan" [9][10] Industry Chain and Structure - The oatmeal industry chain in China focuses on quality planting in cooler regions, technological upgrades in processing, and expanding consumption scenarios through online and offline channels [11][12] Competitive Landscape - The industry is characterized by a duopoly led by Ximai and Quaker, with emerging brands and regional players supplementing the market, indicating a competitive yet evolving landscape [17] Future Development Trends - The industry is expected to innovate across three core areas: product enhancement through nutritional fortification and customization, channel integration for market penetration, and a commitment to sustainable practices [18][19][20] - Product innovation will focus on incorporating superfoods and developing customized offerings for specific consumer needs, while channel strategies will leverage both online and offline platforms to enhance consumer engagement [18][19] - Sustainability will become a key focus, with companies adopting organic sourcing and eco-friendly packaging, alongside personalized nutrition solutions based on consumer health data [20]

Core Viewpoint - The fish oil industry is experiencing significant growth, with WHC high-purity fish oil recognized as the top-selling product in the market, supported by research from iResearch Consulting [1] Group 1: Health Awareness and Management - The health literacy of Chinese residents has significantly improved, shifting from passive response to proactive prevention, addressing chronic diseases and establishing a comprehensive disease prevention system [2] - The demand for dietary supplements is increasingly personalized and refined, reflecting a broader trend towards individualized health management [3] Group 2: Omega-3 and Health Benefits - Omega-3 fatty acids are essential for human health, playing a crucial role in cardiovascular health, immune function, and emotional regulation, with a growing consumer focus on precise nutritional intake [4] - High-purity Omega-3 is characterized by high effective ingredient content, low impurity levels, and better absorption, making it more convenient than lower purity products [5] Group 3: Clinical Value and Safety - High-purity Omega-3 (EPA+DHA concentration > 84%) has clear clinical value in cardiovascular protection, anti-inflammation, and neurological health, supported by regulatory authorities like the FDA [6] Group 4: WHC Brand Overview - WHC is a premium dietary supplement brand founded in Belgium, specializing in high-purity Omega-3 products, utilizing advanced extraction technology and maintaining strict quality standards [7] Group 5: iResearch Consulting Overview - iResearch Consulting is a leading commercial data and research institution in China, providing professional industry research and data services to support business growth and strategic upgrades [8]