精致穷

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户外装备党,不需要“精致穷”
Hu Xiu· 2025-10-10 00:35
"买一件5k+的冲锋衣毫不手软,吃一份20块的外卖犹豫不决",在户外运动爆火的当下,这样的现象不 在少数。不少年轻人正用超前消费的方式来加入户外圈,形成了一股属于户外运动的"精致穷"。 在国庆期间,野营、徒步、爬山已然成为消费者的首选。相较于以往的主打轻松氛围的飞盘、露营,如 今,冒险、挑战成了当下户外的热门趋势。 伴随项目难度的升级,大批量新手的涌入,使得技术门槛越来越低,装备品牌门槛却越来越高。 一方面,户外产品的选购范围逐步高端化。从安踏收购始祖鸟,到李宁收购Haglöfs,乃至日本户外品 牌Snow Peak和Goldwin的入驻,越来越多户外品牌的高端线开始进入大众视野。 无论是定价1K+的户外机能T恤,还是近乎万元的冲锋衣都开始逐渐被消费者所接受,甚至成为入门的 必备。 另一方面,户外热也带动了产品销量的激增和价格的水涨船高。 据京东平台的数据显示,在国庆期间,户外鞋服的销售额同比增长55%。而在过去一年,电商平台上的 户外运动销售额Top30的商品,近半数价格有所上涨。 贵价的户外装备,成了一些年轻人证明购买力的路径之一。 社交媒体上,"始祖鸟冲锋衣+凯乐石的背包+墨镜+口罩",俨然成了爬山登顶 ...
30岁以后,就该戒掉精致穷了
洞见· 2025-08-08 12:37
Core Viewpoint - The article discusses the phenomenon of "refined poverty," where individuals live beyond their means to maintain a facade of a luxurious lifestyle, ultimately leading to financial instability and regret [7][10]. Group 1: Understanding Refined Poverty - Many individuals, despite having low incomes, strive for a high-quality lifestyle, often resulting in significant debt [5][6]. - The desire for material possessions can overshadow the importance of saving and financial security, leading to regret when unexpected expenses arise [9][10]. - The article emphasizes that as individuals approach their 30s, they should prioritize financial stability over superficial appearances [8][15]. Group 2: Financial Awareness and Responsibility - The article highlights the importance of understanding the value of money and making informed spending decisions as one ages [13][18]. - It suggests that individuals should learn to delay gratification and prioritize essential expenditures over luxury items [18][19]. - The shift towards value-based consumption, where individuals prefer cost-effective options over expensive brands, is becoming more prevalent [19][20]. Group 3: Investment in Self - Investing in personal development is presented as a more valuable use of money than spending on material goods [23][24]. - The article argues that skills and knowledge appreciate over time, unlike material possessions, which may depreciate [28][29]. - The narrative encourages individuals to focus on building their capabilities to secure a better financial future [25][27].
韩国乞丐房里,年轻人在卷要饭?
Hu Xiu· 2025-05-29 09:01
Group 1 - The article discusses a new trend among South Korean youth, who have shifted their focus from traditional measures of success like appearance and education to a collective identity of frugality, forming groups called "beggar rooms" on Kakao Talk [1][10][12] - In these groups, members report their daily expenses, with strict rules against spending, creating a culture of financial discipline and mutual accountability [2][3][15] - The phenomenon reflects a broader societal shift where young people are embracing a minimalist lifestyle, prioritizing savings over consumption, and redefining social status through frugality [10][59][80] Group 2 - The article highlights the extreme measures taken by members of the "beggar rooms," such as meticulously tracking every expense and publicly shaming those who overspend, creating a form of social pressure [19][20][25] - It notes that this trend is a response to economic challenges faced by young South Koreans, including high living costs, low wages, and a significant debt burden, leading to a collective mindset of survival [69][72][74] - The shift from a "YOLO" (You Only Live Once) mentality to a "YONO" (You Only Need One) approach signifies a drastic change in consumer behavior, where even small luxuries are scrutinized and often avoided [67][75][78]