Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, emphasizes the importance of realistic marketing and the need for the automotive industry to avoid exaggerated claims about vehicle performance and capabilities [1][2] Group 1: Marketing and Industry Standards - Wei Jianjun criticizes the automotive industry's tendency to overstate vehicle capabilities, stating that many vehicles exceed physical limits and that exaggerated marketing is not sustainable [1] - The company has a strict internal policy against exaggeration in public statements, with executives facing consequences for misleading claims [1] - A recent initiative by six government departments aims to combat false advertising in the automotive sector, focusing on misleading claims about vehicle performance and quality [1] Group 2: Supplier Payment Practices - Great Wall Motors has committed to adhering to the "Regulations on Payment to Small and Medium Enterprises" and has responded positively to the China Automotive Industry Association's initiative on supplier payment practices [2] - The company will exclusively use bank transfers and bank acceptance bills for payments, eliminating electronic voucher payments, and aims to further optimize payment processes [2] - Wei Jianjun highlights the negative impact of prolonged payment terms on suppliers, indicating that such practices increase financial costs and reflect poor business ethics [2] Group 3: Electric Vehicle Strategy - Wei Jianjun advocates for the miniaturization of pure electric vehicles, suggesting that larger vehicles should utilize hybrid technology due to the complexities involved in integrating different power systems [2] - He believes that future advanced hybrid vehicles may not have higher operational costs compared to electric vehicles, while also maintaining better resale value [2] Group 4: Financial Performance - Great Wall Motors reported a revenue of 92.335 billion yuan for the first half of the year, reflecting a year-on-year growth of 0.99% [2] - The net profit attributable to shareholders decreased by 10.21% to 6.337 billion yuan, with basic earnings per share reported at 0.74 yuan [2]

魏建军还表示，在长城汽车的高管们要是在发布会上过度夸张，回来是要受处分的，要检讨一番。"我 们怎么去认真、踏下心来扎扎实实找到差距，首先建立一个正确的价值观，我们这个路才能走得更稳、 更扎实。" 近日，长城汽车董事长魏建军在接受央视财经《对话》栏目采访时表示，特别看不上车企"宣传自己"的 营销噱头。 他认为这都不是长期行为，而且是过度夸张。 他续称，"有很多车，现在做得都突破了使用环境和物理极限。而且它（车企）说的那个东西，它刹车 就刹不住。我们这个重量和轮胎的宽度，与地面的附着力，这个公式是'死'的。" 在上述节目中谈到供应商账期兑付时，魏建军表示："（车企）拖欠供应商账期太长，它就是资金成 本，我觉得意义不大。"他还指出，这里面有好多经营上以大欺小、投机取巧的事。 针对不同动力形式，魏建军认为，纯电车就应该小型化，大型车主张的是混动。"业内都知道做混动最 难，而且这两套系统要耦合的工作难度非常大。不是长城做不了电动车，而是我们认为这个方向还值得 商榷。从现在看，未来更先进的混动，事实上的使用成本不会比电动车高，但是保值率高。" 针对夸大和虚假宣传等网络乱象，近日六部门联合下发通知开展专项整治行动，重点打击 ...