乐道、萤火虫助二季度销量大增25.6%。 作者 | 小鑫 编辑 | 小白 新能源车市场风云变幻，最近又上演了新戏码。 小鹏凭借低价MONA品牌翻身之后，理想却在今年掉队，而被嘲讽了很久的新势力中最接近破产的 蔚来（NIO.O，09866.HK）这两个月突然回来了。下面，我们就用一张图来看懂蔚来二季报和最新行 业情况。 蔚来2025Q2核心业绩速览 制图：市值风云APP Q2交付量同比增25.6%，8月销量破3.1万创历史新高，Q3交 付指引强劲至9万辆 ど 汽车销量情况 二季度 (Q2) 总交付 72.056 辆 ↑ 同比 +25.6% | ↑ 环比 +71.2% 品牌细分贡献 蔚来品牌: 47,132 辆 乐道品牌: 17,081 辆 萤火虫品牌: 7,843 辆 增长驱动因素 新品牌落地——乐道品牌（1.71 万辆）与萤火虫品牌 (0.78 万辆）合计贡献当季增量的 170%，蔚来品牌销 量下滑。 八月单月销量 31,305 辆 (创月度新高) 同比增 ↑ +55.2% 七月销量对比 21,017 辆，同比增个 +25.2% 1-8月累计交付 166,472 辆 驱动因素分析 收入增长：交付量增长+二手车 ...

Core Viewpoint - The company is facing significant challenges in the home furnishing industry, with a reported revenue decline of 15.69% year-on-year, prompting a strategic focus on brand upgrades, multi-channel operations, product enhancements, and cost efficiency measures to navigate market competition and industry changes [3][4][18]. Financial Performance - The company achieved a revenue of 1.91 billion yuan in 2024, down from 2.26 billion yuan in 2023, marking a decrease of 15.69% [18]. - The net profit attributable to shareholders decreased by 62.93%, with a net profit of approximately 51.93 million yuan compared to 158.21 million yuan in the previous year [19][21]. - Basic earnings per share fell to 0.26 yuan from 0.70 yuan, reflecting a decline of 62.86% [18][19]. Strategic Initiatives - The company is implementing a brand upgrade strategy, targeting the mid-to-high-end market by enhancing product quality and service, including signing a brand ambassador to strengthen consumer trust [3][4]. - Multi-channel operations are being expanded, with a focus on retail and engineering channels, resulting in a 60% year-on-year revenue growth in the integrated channel business [5][6]. - The company is enhancing its product offerings through strategic partnerships with major brands, focusing on modular design and innovative materials to improve product competitiveness [6][21]. Operational Efficiency - The company is optimizing its organizational structure and procurement processes to reduce costs and improve supply chain efficiency [6][19]. - A digital transformation initiative is underway to enhance operational management and streamline production processes [6][19]. Governance and Compliance - The board of directors and supervisory board are actively overseeing company operations, ensuring compliance with legal and regulatory requirements, and maintaining transparency in financial reporting [12][14]. - The supervisory board has conducted regular meetings to monitor the company's adherence to governance standards and protect shareholder interests [12][14].