Core Viewpoint - Xiaomi's automotive division is facing significant challenges regarding safety and public perception, particularly following a recent fatal accident involving the SU7 model, which raises questions about the company's operational strategy and marketing approach [1][3][5]. Group 1: Incident Overview - A fatal accident occurred on October 13, 2025, involving a Xiaomi SU7 Ultra, where the driver, under the influence of alcohol and speeding over 100 km/h, collided with a taxi and subsequently caught fire, resulting in the driver's death [3][5]. - The incident has sparked public concern over the safety features of Xiaomi vehicles, particularly questioning why the car doors failed to open during the emergency [5][10]. Group 2: Safety Concerns - The recurring safety issues with Xiaomi vehicles, including the recent accident and a previous incident in March that resulted in three fatalities, highlight a pattern of negative news surrounding the brand [16][17]. - Xiaomi's claims regarding safety technologies, such as the "downward battery explosion-proof technology," are under scrutiny, raising doubts about their effectiveness [5][19]. Group 3: Marketing and Strategy - Xiaomi's marketing strategy emphasizes performance and affordability, positioning the SU7 Ultra as a high-performance vehicle at a lower price point compared to luxury brands, which may inadvertently encourage reckless driving behaviors among consumers [8][10]. - The company's approach to innovation, described as "guarding the right while being extraordinary," may not be suitable for the automotive industry, where safety is paramount [19]. Group 4: Public Perception and Reputation - The series of controversies and safety incidents have led to a decline in public trust and brand reputation for Xiaomi and its founder, Lei Jun, suggesting a need for introspection and strategic change [1][15][19]. - The automotive sector's expectations differ significantly from those of the smartphone market, where rapid iteration is more acceptable; thus, Xiaomi must prioritize safety and reliability to maintain its market position [19].

证券日报网讯华星创业（300025）9月23日在互动平台回答投资者提问时表示，公司已建立薪酬体系和 绩效考核体系。在核心人才管理与考核激励方面，公司建立与经营结果强挂钩的考核机制。公司将围绕 主营业务和发展战略，拓展企业发展新渠道，积极寻找行业中的新机遇。 ...