结构性繁荣

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上海豪宅逆势狂飙!每平达19万,这场“结构性繁荣”藏着什么秘密
Sou Hu Cai Jing· 2025-09-16 04:43
Group 1: Overall Market Trends - The national real estate market is experiencing a significant downturn, with real estate development investment from January to August amounting to approximately 6.03 trillion yuan, a year-on-year decrease of 12.9% [3] - New residential sales area decreased by 4.7% year-on-year to 573 million square meters, with sales revenue dropping by 7.3% to 5.5 trillion yuan [3] - In August, the sales prices of residential properties in 70 major cities continued to decline, indicating an ongoing adjustment phase in the real estate market [3] Group 2: Shanghai Luxury Market Performance - Despite the overall market downturn, Shanghai's luxury real estate market is thriving, with the average price of the Shanghai Yihua Courtyard reaching 198,000 yuan per square meter during its fifth batch of sales [5] - A luxury property in Shanghai sold for over 73 million yuan, with all units being sold out within an hour of opening [5] - The average price of a luxury property in the second phase increased from 189,000 yuan to 205,000 yuan per square meter, reflecting an increase of over 8% [6] Group 3: Structural Factors Influencing Market Divergence - The rapid urbanization process is attracting high-net-worth individuals to core cities, creating strong demand for luxury properties [11] - Income disparity in China has led to a group of affluent buyers who view luxury homes as a preferred asset allocation, especially in the context of "asset scarcity" [13] - The divergence in the market reflects economic structural adjustments and is changing perceptions of wealth and investment [13] Group 4: Future Outlook for the Real Estate Market - Although the national real estate market remains sluggish, there are signs of improvement, such as a continuous decrease in unsold housing inventory over the past six months [15] - The traditional peak sales season of "Golden September and Silver October" is expected to be crucial for stabilizing the market [16] - Major cities like Beijing, Shanghai, and Shenzhen are adjusting housing policies to stimulate demand, which could revitalize the market [18]