"自证清白"的小米汽车能否重回快车道？ 作者｜苏瑞琦 编辑｜何芳 雷军在新年首场直播中的一举一动，似乎都在回应一个根本问题：当产品被流量扭曲时，企业该如何自证清白？ 2026年1月3日晚，雷军开启了新年的第一场直播。不同于常规的带货或产品介绍，这场直播的核心内容是现场拆解一 台全新小米YU7。 雷军解释直播拆车的初衷："主要是为了回应网上对小米汽车的各种问题"。他表示，过去小米回应得很少，是因为觉 得好产品自己会说话，清者自清，不用不停地自证。但他也承认，"前段时间不少米粉朋友们建议还是要主动及时地 回应"。 当晚，小米工程师现场拆解一台崭新的小米YU7，雷军则在一旁直言："有博主评价说SU7是小米的第一辆车，雷军 肯定知道会被别人拆，所以用料特别扎实，第二辆车就不一定了。"为此，雷军决定现场拆解YU7。 拆解过程由小米汽车副总裁李肖爽主导，共分为四个步骤，拆除四门两盖、内外饰件、底盘及三电系统，最后拆至白 车身。 当雷军进入"评论区" 直播中，雷军及团队对近期一系列网络质疑进行了集中回应。其中，他对网络环境的直接喊话尤为引人注目："我不 会违背良心说假话。" 面对网络上的各种声音，雷军立场鲜明："批评小米确 ...

4. "侃见财经"等账号 歪曲解读涉企公开信息， 恶意唱衰企业发展前景。 微博账号 "侃见财经"、懂 车帝账号"汽车点评叔"" DoNews "等，歪曲解读企业公开财务报表，以"标题党""小作文"等形式发 布炒作汽车企业"巨额亏损""利润暴跌""销量溃败"，恶意唱衰企业经营状况。涉及的账号已被依法依 约采取处置措施 。 5. "蜡人糖糖"等账号发布同质化信息，扰乱正常市场秩序。 今日头条账号 "蜡人糖糖""恰恰饭卡"、 微博账号"天空之翼 520- "等，在汽车企业新品发布等时间节点，蹭炒热点，集中发布抹黑产品性 能、吐槽价格定位、拉踩营销引流等同质化信息。涉及的账号已被依法依约采取处置措施。 2. "暗夜曰车" 等账号 持续发布贬损性信息，诋毁攻击汽车企业、企业家。 微博账号 "暗夜曰车" 、 微信视频号"伴生说"、 今日头条账号"许侠客说车"、快手账号"深海妖怪"等， 随意发布贬损性言 论， 辱骂汽车企业负责人、产品用户，煽动消费群体对立。涉及的账号已被依法依约采取处置措施。 3."智驾安全榜"等账号发布不实测评信息，侵犯企业名誉 。抖音账号 "智驾安全榜"、哔哩哔哩账 号"原来是翔翔啊"、小红书账号" ...

央视网消息：粉碎谣言，真相来了！网络世界里，有人给事实贴"虚假标签"，煽动对立搅浑水；有人把拜金当"流量密码"，扭曲价值观带歪 风；更有劣迹者想"换壳重生"，洗白过往再捞金！近日，中央网信办针对这些乱象，公开通报了户晨风、王子柏、郭美美等所谓"网络名人"因 为煽动社会对立、炫富拜金、偷逃税款等行为账号被关闭的情况，他们的行为到底造成了哪些深层危害？长效治理该如何精准发力，让网络空 间风清气正不反弹？让我们一起来了解。 曾两次入狱仍宣扬炫富 郭美美再被封禁 郭美美，很多年前因为在网上炫富走红，被网友们称为"初代网红"，她曾两次入狱，但出狱后，依然不思悔改，继续走在网络炫富拜金的歧途 上，但这一次，她又被中央网信办点名了。 郭美美在刑满释放后仍不思悔改，继续在网上炫富炒作。2021年10月，她又因为在朋友圈、短视频平台销售添加违禁成分西布曲明的减肥类食 品，被上海铁路运输法院以销售有毒有害食品罪判处有期徒刑两年六个月，并处罚金20万元。2023年9月，郭美美出狱，但她在网上靠炫富吸 粉引流直播带货的思路从未改变。 作为网红郭美美的成名时间可以说很早，2011年6月，她因在微博上以"中国红十字会商业总经理"的虚假身 ...

据"网信中国"12日消息，近期，国家网信办会同工业和信息化部等部门深入开展汽车行业网络乱象专项整治行动，从严整治散布虚假不实信息，恶意抹黑 诋毁汽车企业、汽车产品等违法违规行为。现将部分典型案例通报如下： 1. "大眼哥说车"等账号发布贬损性信息，侵害企业商誉和产品信誉 。抖音账号"大眼哥说车"、今日头条账号"电电加电"、快手账号"森哥电车"等，随意发 布贬损性言论，恶意诋毁某汽车企业品牌、辱骂企业家并持续炒作。涉及的账号已被依法依约采取关闭等处置措施。 更多财经资讯等你来看 往期推荐 巴菲特重磅发声：确认交接安排 证监会发声！事关资本市场开放 2. "高见观潮"等账号散布虚假不实信息，恶意诋毁攻击企业 。今日头条账号"高见观潮"、微信公众账号"象视汽车"、微博账号"大D有态度"等，编发涉某 汽车企业虚假信息，诋毁攻击企业产品质量，恶意唱衰企业经营状况。涉及的账号已被依法依约采取处置措施。 3. "我是大彬同学"等账号恶意集纳企业负面信息，诋毁攻击企业产品 。微博账号"我是大彬同学"、抖音账号"石头搞机"、哔哩哔哩账号"赛车星冰乐"等， 为博眼球、吸流量，集纳企业负面信息、蹭炒涉企热点事件、煽动群体对立。涉及 ...

格隆汇10月23日丨上海市经信委联合市委社会工作部、市委网信办、市公安局、市市场监督管理局、市 通信管理局等相关部门，10月21日召开上海市汽车行业网络乱象专项整治行动宣贯会。会议要求： 一 是汽车企业要深入开展自查自纠，自觉抵制网络水军、"黑公关"、"黑嘴"及"饭圈"粉丝等网络乱象。 二 是网络平台要加强对采用生成式人工智能技术等的网络水军、"黑嘴"的甄别管控，健全平台涉企侵权信 息投诉举报、争议标签、一键关联辟谣内容等产品功能，防止虚假信息误导公众。 三是行业协会要引 导行业加强自律建设。要形成合力，持续净化汽车行业网络舆论环境。此次专项整治行动为期三个月 (2025年9月至11月)。 ...

Core Viewpoint - Xiaomi is actively addressing the issue of network attacks against its car owners, providing legal support and guidance to affected individuals [2][4][5] Group 1: Incident Overview - As of October 15, 6032 car owners participated in Xiaomi's assistance program, with 480 providing evidence related to their cases [2] - The types of assistance requested include fixed evidence guidance (338 requests), issuance of lawyer letters (301 requests), and litigation support (245 requests) [2] Group 2: Company Response - Xiaomi has identified 23 car owners who may have legal grounds to sue and is in the process of collecting further information to initiate legal action [4] - The company has prepared a "Car Owner Anti-Network Violence - Evidence Collection Guide" for those in need of assistance [4] Group 3: Industry Context - Xiaomi's CEO Lei Jun emphasized the need for industry unity to combat network violence and promote a positive development environment for the automotive sector [5][6] - A joint action by six government departments aims to address network chaos in the automotive industry, focusing on illegal profit-making, false advertising, and malicious attacks [6]

Core Points - Xiaomi Group's legal department has been actively addressing malicious rumors and false statements from certain MCN organizations and online trolls, emphasizing the importance of maintaining a healthy online environment [1] - The company has conducted legal assessments on 16,465 pieces of online sentiment data since 2025, monitoring 231 online accounts and filing civil lawsuits against 92 malicious infringement accounts [1] - Xiaomi's CEO Lei Jun highlighted that Xiaomi's automotive division has faced significant online attacks, calling for a clean and fair environment in the automotive industry [4] Group 1 - Xiaomi's legal department has initiated 35 lawsuits to assist car owners who have been unjustly attacked online [1] - The company supports a recent joint action by six government departments to combat online misconduct in the automotive industry, which aims to address illegal profit-making, exaggerated claims, and malicious attacks [4] - The recent product launch included the Xiaomi 17 series and Xiaomi Pad 8 series, showcasing the company's commitment to innovation despite the challenges faced [2]

Core Viewpoint - The recent initiative by the Ministry of Industry and Information Technology and five other departments to address online chaos in the automotive industry has been positively received by BYD, which sees it as a solid foundation for stable development amidst increasing malicious online attacks [2][3] Group 1: Online Chaos and Company Response - BYD has faced a rise in malicious online attacks as its market share in the electric vehicle sector grows, including false information and targeted smear campaigns [2] - A specific incident involved a viral video claiming a BYD vehicle experienced "brake failure," which was later debunked as a personal driver error, highlighting the extent of misinformation [2] - The company acknowledges the difference between constructive criticism and malicious defamation, maintaining an open attitude towards media and public feedback [3] Group 2: Communication and Feedback Mechanisms - BYD actively engages with various media, industry organizations, and consumers to establish communication channels, encouraging objective reporting and constructive criticism [3] - The company has implemented an internal feedback mechanism to address reasonable suggestions and criticisms, particularly in areas like product quality and after-sales service [3] Group 3: Legal Actions and Industry Recommendations - In response to malicious attacks, BYD has taken legal action to protect its rights, sending a clear message that online platforms are not lawless [3] - A notable legal case involved a self-media account that was found guilty of spreading false and defamatory information about BYD, resulting in a court order for an apology and content removal [3] - BYD has proposed recommendations to improve the online environment in the automotive industry, emphasizing the need for platforms to verify the authenticity of negative information before allowing its dissemination [3]

Core Viewpoint - The Chinese government has initiated a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation, aiming to create a fair competition environment and protect consumer rights [2][3][4]. Group 1: Special Action Details - The special action is a collaborative effort involving six government departments, including the Ministry of Industry and Information Technology and the Central Internet Information Office, marking the first targeted initiative against online chaos in the automotive sector [2][4]. - The action aims to enhance the effectiveness of addressing online chaos related to automotive companies and to promote standardized marketing practices [2][3]. - Key issues to be addressed include illegal profit-making, exaggerated and false advertising, and malicious defamation [3][4]. Group 2: Industry Response - Industry experts and company leaders have expressed strong support for the initiative, emphasizing its importance in regulating market competition and protecting consumer rights [2][4][8]. - Various automotive companies, including BYD and NIO, have publicly supported the action, highlighting the need for a healthy competitive environment and the importance of maintaining consumer trust [8][9]. - The initiative is seen as a crucial opportunity for the industry to attract more capital and talent, fostering technological innovation and sustainable growth [6][7]. Group 3: Historical Context and Previous Actions - The automotive industry has faced ongoing issues with online chaos, with previous government actions addressing similar problems, including the exposure of accounts spreading false information [4][5]. - In 2023, several automotive companies took legal action against negative online comments and established legal departments on social media to combat malicious defamation [4][5]. - The current action builds on earlier initiatives aimed at improving the online business environment and curbing malicious activities in the automotive sector [5][6]. Group 4: Future Implications - The special action is expected to facilitate a transition from chaotic competition to a more innovative market environment, requiring collaboration among companies, third-party entities, and regulatory bodies [7][9]. - The initiative is part of a broader strategy to ensure the high-quality development of the new energy vehicle industry, which has seen significant growth in production and market share [6][7]. - The government aims to establish a long-term, systematic approach to industry governance, focusing on improving institutional mechanisms and optimizing the industrial ecosystem [9].

Core Viewpoint - The Chinese government has initiated a three-month special campaign to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation against companies [1][2]. Group 1: Illegal Profit-Making Issues - The campaign targets illegal profit-making activities, including the creation of fake images and videos, fabricating stories, and spreading negative topics about automotive companies to gain online traffic and commercial benefits [1]. - It also addresses the misuse of influence under the guise of "news supervision" and "public opinion supervision" to extort automotive companies for "protection fees" [1]. - The use of advanced technologies, such as generative AI, to create new forms of "internet water armies" that produce false content and evade platform monitoring is also a concern [1]. Group 2: Exaggerated and False Advertising Issues - The campaign aims to combat misleading advertising related to the performance, functionality, quality, and sales status of vehicles and batteries, which can deceive consumers [2]. - Automotive companies are accused of manipulating evaluation accounts to conduct false assessments, fabricating data, and selectively disclosing sales figures [2]. - The use of industry events and online marketing to create and hype topics that negatively impact the industry and society is also being scrutinized [2]. Group 3: Malicious Defamation Issues - The initiative addresses malicious attacks aimed at undermining competitors, including defaming automotive companies or their products to tarnish their reputation [2]. - Organized efforts to manipulate online narratives through "black public relations" and fan groups to spread false negative information about automotive companies and their leaders are being targeted [2]. - Executives of automotive companies are also being monitored for using their influence to instigate online conflicts [2].