网络文学

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“短”中见真章,盐言故事撬动网文与IP衍生新蓝海
Bei Jing Qing Nian Bao· 2025-07-22 06:56
Core Insights - The trend of "shorter dramas with more precision" is becoming a necessity in the online audio-visual industry, with Zhihu's Salted Story emerging as a benchmark for this shift [1][3] - Salted Story's unique short suspense format achieves a breakthrough in narrative tension, artistic value, and social reflection, establishing a new standard for "good stories" in the digital age [1][4] - The 8th "Online Literature+" Conference highlighted the market prospects and future development directions of short literature, gathering industry leaders and experts for in-depth discussions [1][4] Industry Trends - The rise of short-form content is reshaping the online literature landscape, with short stories gaining traction as a new form of literary expression [3][4] - The integration of short stories with contemporary aesthetic demands is creating a new narrative aesthetic, characterized by concise structures and innovative expressions [4][6] - The increasing popularity of short suspense stories is attracting a growing number of readers, with Salted Story leading the charge in producing high-quality content [3][6] Market Dynamics - The online literature market has seen a surge in new works, with 2 million new pieces added in a year, indicating a robust growth in the short and medium-length creation segment [4][6] - Salted Story's content aligns with the fast-paced lifestyle of modern readers, allowing them to consume complete stories in fragmented time [4][5] - The potential for adaptation into various media formats, including short dramas and audio dramas, is significant, with hundreds of Salted Story IPs sold for film rights [6][7] Strategic Developments - Zhihu is enhancing collaboration with short drama production and distribution platforms to launch more high-quality short dramas [7][9] - The establishment of the "Salted Treasure Pavilion" copyright cooperation center aims to streamline the adaptation process for Salted Story's works [7][9] - The overall online literature industry has evolved into a mature ecosystem, generating over 30 billion yuan annually and driving a 300 billion yuan industry chain value [9]
2024年中国网络文学市场营收规模达495.50亿元 增长势头强劲
Xin Hua She· 2025-07-17 14:04
Core Insights - The 2024 Chinese online literature market is projected to reach a revenue scale of 49.55 billion yuan, reflecting a year-on-year growth of 29.37%, indicating strong resilience and broad market prospects [1][3]. Market Overview - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach 42.1 million, an increase of over 4.2 million works compared to 2023 [3]. - The user base for Chinese online literature is anticipated to grow to 638 million, representing a year-on-year increase of 16% [3]. Industry Characteristics - The development of Chinese online literature in 2024 is characterized by three main features: 1. Online literature has become a representative form of new mass art [3]. 2. New business models are promoting the development of a diversified value system within the industry [3]. 3. The integration of online literature with micro-short dramas is opening new pathways for industry transformation [3]. IP Adaptation and Content Development - The number of IP adaptations from online literature is projected to reach 83,250 works, marking a year-on-year growth of 14.55% [3]. - The report indicates that after a period of explosive growth, the IP adaptation sector is transitioning to a more rational development phase, with a focus on high-quality content and refined copyright management [3]. International Market Expansion - The overseas market revenue for Chinese online literature is expected to reach 4.815 billion yuan in 2024, showing a year-on-year growth of 10.68% [4]. - The total number of "going abroad" works from Chinese online literature, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [4]. - Southeast Asia has ranked as the top region for Chinese online literature exports for two consecutive years [4].
阅文揭晓2025年度网络文学“封神榜”:新人崛起,创作深度显著增强
Bei Jing Ri Bao Ke Hu Duan· 2025-07-15 11:43
Core Insights - The announcement of the 2025 "Platinum God" author list by Yuewen Group highlights the emergence of young creators, particularly those born in the 1990s, showcasing the vitality of online literature as a creative hub [1][4]. Group 1: Author Recognition - Five authors received the "Platinum Writer" title, while six authors were recognized as "God Writers," indicating a diverse range of talent in the online literature space [1]. - The list reflects a significant presence of post-95 authors, emphasizing the generational shift in the literary landscape [5]. Group 2: Creative Depth and Cultural Integration - Many authors are deeply engaged in genres such as history, fantasy, and traditional Chinese literature, integrating national sentiment and traditional culture into their works [4]. - Notable works include "Shaosong" by Liudan Pasui, which has gained immense popularity, with related videos on Douyin surpassing 1.5 billion views, leading to a 1300% increase in original reading volume [4]. Group 3: Industry Trends and New Generation Impact - The 2025 "God List" reflects a robust development in the online literature ecosystem, with nearly 80% of the authors being born in the 1990s [5]. - New generation authors like Yan ZK and the White Crow have shown strong market potential, with their works advancing into various media adaptations, including print, audio, and animation [5]. Group 4: Author Brand Significance - The "Platinum Writer" and "God Writer" titles, established in 2006 and 2009 respectively, have become recognized and prestigious honors in the online literature field, reflecting nearly two decades of development [6].
2025年阅文“白金大神”名单出炉:多位95后跻身“白金作家”
Bei Jing Shang Bao· 2025-07-15 04:13
Group 1 - The core viewpoint of the articles highlights the recognition of new literary talents in the Chinese online literature industry, with the announcement of the 2025 "Platinum Master" and "Master" author lists by Yuewen Group [1][3] - The 2025 "Platinum Master" list includes five authors, while six authors are recognized as "Master" authors, showcasing the vibrant growth of online literature as a creative hub [1][3] - A significant proportion of the recognized authors are from the post-90s and post-95s generations, indicating a generational shift and the healthy development of online literature [3] Group 2 - The "Platinum Master" and "Master" titles, established in 2006 and 2009 respectively, have become the most prestigious author recognition systems in the online literature field, reflecting the authors' outstanding creative achievements [3] - Notable works from the new "Platinum Masters" include "Tai Ping Ling" by Yan ZK and "Who Let Him Cultivate!" by Zui Bai De Wu Ya, both of which have received significant accolades [3] - The recognition of these authors not only serves as a milestone in their careers but also contributes to the high-quality development of the Chinese online literature industry [3]
第八届中国“网络文学+”大会将于7月17日启幕
Huan Qiu Wang Zi Xun· 2025-07-11 01:47
Group 1 - The eighth "Internet Literature+" conference will be held in Beijing on July 17-18, focusing on cultivating new cultural productivity and driving high-quality development in internet literature through innovation [1][2] - The conference consists of two main sections: "1+4+2" thematic forums and "1+1+3" supporting activities, including a main forum, four sub-forums, and two sharing salons [2] - The main forum will release the annual report on the development of internet literature, while the sub-forums will cover topics such as creation and commentary, technology empowerment, copyright protection, and youth power [2] Group 2 - Supporting activities include a promotional corridor, a recommended activity for internet literature, and three special events, showcasing the latest achievements in the integration and development of internet literature [2] - Special events like "IP Night," "Creative Field Trip," and "Cloud Reading Season" will highlight the results of internet literature creation, a writing competition, and foster a strong reading atmosphere among the public [2][3] - The conference is co-hosted by several organizations, including the Beijing Municipal Committee Propaganda Department and the China Audio-Video and Digital Publishing Association [3]
天e网络文学奖获奖作品《风筝人》正式出版
Huan Qiu Wang· 2025-07-01 04:42
Group 1 - The core viewpoint of the article is the publication of the award-winning work "The Kite Runner," which was recognized in the 2024 Ningbo Bank Tian'e Online Literature Competition [3][4] - "The Kite Runner" was co-created by authors Yao Qin and Kong Fangxun, and it tells the story of a new "Chinese partner" while incorporating many elements from Ningbo [3][4] - The competition aims to discover outstanding online literary works that combine literary quality with contemporary relevance, promoting the high-quality development of online literature [4] Group 2 - The Tian'e Online Literature Competition is held every two years, offering a total prize pool of 1 million yuan, which is considered rare nationwide [4] - Each winning work receives a prize of 200,000 yuan, while the Tian'e Online Literature Newcomer Award offers 100,000 yuan to each winner [4] - "The Kite Runner" has been well-received, with the final judge, a researcher from the China Writers Association, praising its storytelling and its exploration of China's transition from "Made in China" to "Intelligent Manufacturing" [4][5] Group 3 - Following its award, Yao Qin and Kong Fangxun shared the 200,000 yuan prize [5] - The book is now available in major online and offline bookstores, as well as on e-book platforms [9] - There is a preliminary agreement for the film adaptation of "The Kite Runner" with notable producer Zhao Kaiwen and director Ma Zilong [9]
创作利器,还是“隐身工具”?(圆桌谈)
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Insights - The relationship between artificial intelligence (AI) and online literature has become a hot topic, with AI technology serving as a new engine for development in this field [2] - AI assists in creative processes by providing inspiration and optimizing translation workflows, enabling global reach for online literature [2] - Despite its advantages, AI lacks self-awareness and the ability to understand the complexities of human emotions, presenting challenges that need to be addressed [2] Group 1: AI's Role in Online Literature - AI can enhance creative efficiency by assisting in framework construction, plot organization, character setting, and scene description [2] - The rise of AI writing tools has significantly increased the efficiency of online literature creation, but it has also led to greater pressure on platform reviews and affected the exposure of new authors [4] - The integration of AI in literature should focus on quality production rather than quantity, emphasizing the importance of literary innovation [3][4] Group 2: Cross-Media Narratives - The trend of media convergence has created opportunities for deep integration between online literature and other forms of media such as film and games, unlocking significant potential for IP transformation [4] - Effective storytelling remains crucial, regardless of whether the creator is human or AI, necessitating the use of new technologies and narrative modes [4] Group 3: Cultural and Regional Influences - AI's data-driven approach cannot replicate the rich cultural and regional experiences that inform literature, as it lacks the ability to convey local authenticity [5] - Successful online literature often draws from local cultural resources, as seen in works that reflect the historical and cultural significance of specific regions [5] Group 4: Audience Engagement and Interaction - The scale of online literature authors has reached 31.198 million, with user numbers at 575 million, highlighting the need for authors to engage with a diverse readership [6] - Online literature has evolved to incorporate elements distinct from traditional literature, such as a stronger emphasis on youth culture and imaginative storytelling [6][7] - The younger generation's involvement in the creation and consumption of online literature is driving its evolution into a more complex cultural medium [7][8]
第三十一届北京国际图书博览会6月18日启幕,新设网络文学专题展区
Bei Jing Ri Bao Ke Hu Duan· 2025-06-12 05:30
Core Points - The 31st Beijing International Book Fair will be held from June 18 to 22, 2023, with the theme "Promoting the Inheritance and Development of Civilization, Promoting Mutual Learning and Win-Win Cooperation" [1] - Malaysia is the guest country for this year's book fair, showcasing its unique publishing culture and facilitating copyright exchanges and reading promotion activities [5][9] Exhibition Overview - The exhibition area has expanded to 60,000 square meters, attracting over 1,700 exhibitors from 80 countries and regions, featuring 220,000 high-quality books [3] - This year, nine new countries are participating, including Chile, Cyprus, and Belarus, with renowned publishers like Elsevier and Penguin Random House in attendance [5] Special Activities - The China Book Special Contribution Award will be presented on June 17, recognizing individuals who have made significant contributions to promoting Chinese culture abroad [6] - The 2025 Beijing International Publishing Forum will focus on "New Quality Productivity and Global Publishing Cooperation," inviting experts to explore sustainable paths for global publishing collaboration [8] Digital and Cultural Integration - The book fair emphasizes digital exhibition levels and the cultivation of new cultural business models, showcasing the application of big data, cloud computing, and artificial intelligence in publishing [9] - A new "Chinese Traditional Cultural Story IP Exhibition Area" will display traditional cultural stories, promoting the integration of quality publishing products with film, animation, and games [9] Specialized Exhibition Areas - The fair will feature a premium publication area and five themed exhibition areas, including a 2,000 square meter picture book exhibition and a 1,200 square meter art book exhibition [10][12] - The art book exhibition will host significant exhibitions in collaboration with top global publishing institutions, including a David Hockney themed exhibition [11] Author Engagement - The book fair will host various activities, including the Author Focus series, which aims to connect authors directly with readers [13] - Special exhibitions will highlight the works of Chinese authors, including a focus on the works of Mai Jia, presented in multiple languages [14]
到底什么是“淫秽”小说?
Hu Xiu· 2025-06-09 15:06
Group 1 - The article discusses the ambiguous distinction between "pornography" and "obscenity," highlighting the challenges in defining what constitutes artistic expression versus illegal dissemination [1][2][4] - It emphasizes that the historical context of Chinese literature has always included writings on desire, with texts like "The Art of the Bedroom" being viewed as educational rather than taboo [2][4] - The rise of "erotic novels" during the Ming and Qing dynasties reflects a tension between moral concerns and the depiction of societal norms, as seen in critiques of works like "Water Margin" and "Jin Ping Mei" [4][5] Group 2 - The legal framework in China began regulating pornography in the late 1980s, with laws categorizing "obscene publications" as criminal offenses, leading to a more structured control system [5][6] - The definition of "obscene materials" includes explicit depictions of sexual acts, but there is ongoing debate about what qualifies as "valuable literature or art," raising questions about who determines this value [6][9] - The case of "Faded City" illustrates the shifting perception of a work from being labeled as "obscene" to being recognized as a significant literary piece, showcasing the tension between societal morals and artistic expression [9][10] Group 3 - The article critiques the tendency to apply a singular evaluation standard to both serious literature and online literature, which often reflects different cultural contexts and audience engagement [11][13] - It discusses the genre of "danmei" literature as a space for female sexual fantasy, arguing that such works should not be held to the same societal value assessments as traditional literature [13][14] - The discourse surrounding "obscenity" is framed as subjective, suggesting that the definitions of "pornography" and "obscenity" require a nuanced understanding that involves multiple academic perspectives [14][15]
陶三圆的“桃花源”
Ren Min Ri Bao· 2025-06-02 22:02
2024年全国精神文明建设"五个一工程"奖评选,首次把网络文艺作为独立的艺术门类纳入评选表彰范 围。河南网络作家麦苏的乡村题材作品《陶三圆的春夏秋冬》,就是此次获奖的3部网络小说之一。作 品将背景设定在河南嵩山脚下的桃源村,围绕陶三圆及其家族三代人,展现了小小村庄在互联网经济飞 速发展的7年间从扶贫对象到脱贫典型的巨大变迁。陶三圆年轻、有闯劲,怀抱改变村庄的梦想返乡创 业。虽然困难重重,但她敢想敢干,先后找到志同道合的伙伴,谋求到村干部的支持,也赢得了群众的 信任,最终带领桃源村开辟了一条发展之路。 《 人民日报 》( 2025年06月03日 20 版) 从叙事策略上看,作品一是以人物描写见长。抓住"人",就抓住了文学吸引读者的关键。作家麦苏原本 就擅长以女性视角书写个体成长与奋斗历程,这部作品延续了她之前的风格,较为成功地塑造出陶三圆 这一乡村带头人形象。二是发挥类型优势,娴熟运用网络文学中的"升级流"写法。主角一路闯关"升 级"的过程,也是故事线推进、背景墙铺展、矛盾问题一一破解的过程。自媒体、直播带货等新时代元 素活跃其间,生动展现了互联网时代的新乡村新农人。 (责编:杨光宇、胡永秋) 在相关政策扶持和 ...