记者｜陈归辞 实习生徐芷嫣 编辑｜周炎炎 首届江苏省城市足球联赛（简称"苏超"）在2025年掀起的超强冲击波仍在余音绕梁，2026年 新赛季就已来袭。 1月27日最新揭晓的2026年苏超赞助商名单，江苏银行、苏豪控股集团、喜力啤酒、阿迪达 斯、海澜之家、蚂蚁阿福等24家知名企业在列，"豪华"赞助阵容再度引发关注与热议。 首届苏超的热度能否在新赛季得以延续，也成为各界密切关注的话题。 豪华赞助商阵容亮相，网友称让"中超"羡慕 首届苏超吸引了近40家企业合作伙伴。进入新赛季，苏超展现出更强"吸金"实力。 1月27日召开的2026年江苏省城市足球联赛商务合作发布会公布， 第二届苏超省级层面招商吸 引了24个品牌商赞助。与去年相比，总冠名除了江苏银行外，新增了江苏省属国有独资企业集 团苏豪控股集团。 其余22家赞助商包括官方战略合作伙伴、官方赞助商、官方供应商三类。 其中除了阿迪达 斯、可口可乐等跨国公司外，不乏本土行业龙头与新锐品牌。如洋河海之蓝、喜力啤酒等酒类 品牌，龙蟠科技、宇视科技等科技创新企业，国药太极、蚂蚁阿福等医疗健康品牌，以及库迪 咖啡、潮流IP公司Suplay等新消费品牌等。 发布会现场并未披露相关 ...

Core Viewpoint - The inaugural Hainan Province Urban Football League ("Qiong Super") aims to integrate sports, culture, and tourism, driving consumption growth and community engagement [1][3]. Group 1: Community Engagement and Participation - The "Qiong Super" league features 18 teams with players from diverse backgrounds, promoting widespread community participation and enhancing local sports infrastructure [2][5]. - The league encourages grassroots involvement through various activities, transforming sports events into cultural experiences that strengthen community ties and cultural identity [2][6]. Group 2: Cultural and Economic Integration - The league's design incorporates leisure and spectator experiences, creating a comprehensive cultural tourism consumption environment that stimulates economic activity [3][4]. - By showcasing local traditions and culinary experiences during matches, "Qiong Super" aims to convert spectators into active participants, enhancing local economic growth through tourism [4][6]. Group 3: Cultural Identity and Community Cohesion - The league serves as a platform for showcasing Hainan's regional cultures, fostering a sense of belonging and cultural pride among local communities [5][6]. - Community-driven initiatives, such as folk performances and heritage skills demonstrations, enhance collective honor and drive material consumption, linking cultural engagement with economic benefits [6][7]. Group 4: Sustainable Development and Innovation - A dual approach of localized practices and community creativity is essential for the successful operation of "Qiong Super," promoting cultural exchange and enhancing regional cohesion [7]. - The league's innovative model aims to transition from a "flow economy" to a "retention economy," ensuring lasting impact beyond the events themselves [7].

Group 1 - The core viewpoint of the news highlights the success of the "Su Super" amateur football league in Jiangsu, showcasing significant audience engagement and participation in the matches [1][2] - The league's regular season attracted a total attendance of 2.11 million people across 78 matches, averaging 27,000 spectators per match, indicating a strong interest in local sports [1] - The quarterfinal matches saw impressive attendance figures, with the highest match drawing 61,000 spectators, reflecting the growing popularity of the league [1] Group 2 - Jiangsu province's economic landscape is characterized by a relatively small GDP disparity among its cities, with all 13 cities ranking within the top 80 nationally, indicating a robust economic environment conducive to large-scale activities [2] - The participating teams in the "Su Super" league include economically significant cities such as Nanjing, Wuxi, and Nantong, with GDP figures indicating strong financial backing for the teams [2] - The semifinals of the "Su Super" league are scheduled for October 18 and 19, featuring matchups between Nantong and Wuxi, and Nanjing and Taizhou, further emphasizing the competitive nature of the league [2]

Core Viewpoint - The "Su Super" league has become a significant economic driver for the city, with low ticket prices attracting a large audience and boosting local service industries [6][5]. Group 1: Match Results and Team Performance - In the eighth round of the "Su Super," the results were: Lianyungang 2:3 Taizhou, Suqian 0:1 Wuxi, and Yancheng 5:0 Changzhou. Changzhou has yet to score a goal or win a match this season [1]. - The Changzhou team expressed their understanding of fans' disappointment and acknowledged the need for improvement in tactics and training [2][3]. Group 2: Fan and Community Support - The team thanked fans for their unwavering support, highlighting their presence during matches and emotional investment despite the team's struggles [2]. - Community support has been crucial for the team's growth, with various stakeholders contributing to the development of local football [2][4]. Group 3: Economic Impact of "Su Super" - The "Su Super" league has generated significant economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and sports sectors, marking a 42.7% year-on-year increase [6]. - The league's low ticket prices have made it accessible, encouraging participation and engagement from a diverse audience, including amateur players from various professions [6]. Group 4: Future Plans and Development - The team plans to enhance training management and tactical strategies to improve performance in upcoming matches, aiming for a more competitive edge [3][4]. - A three-year action plan for high-quality football development in Changzhou will focus on youth training and overall team strength [3][4].

Core Viewpoint - The recent rise of the Jiangsu Province City Football League, dubbed "Su Super," highlights the grassroots enthusiasm for sports, emphasizing community participation and cultural engagement rather than commercial exploitation [1][2][3][4]. Group 1: Community Engagement - The league features amateur teams from 13 cities, allowing a mix of players from various backgrounds, which blurs the lines between professional athletes and everyday citizens [1][2]. - The event fosters a sense of unity and pride among participants and spectators, with the focus on collective effort and local identity [1][4]. Group 2: Cultural Interaction - Fans actively engage in creating humorous content and slogans, transforming the matches into cultural events that celebrate local heritage [2][3]. - The league has become a platform for young people to express regional culture in a modern context, enhancing community bonds through shared experiences [2][3]. Group 3: Economic Impact - The league has stimulated local tourism and consumption, with cities offering various incentives to attract visitors, such as free admission to attractions and special dining packages [3][4]. - The economic benefits are evident as cities adapt their offerings to meet the demands of the influx of visitors, showcasing a shift from supply-driven to demand-driven strategies [3][4]. Group 4: Urban Governance - The influx of visitors presents challenges for urban management, prompting collaboration between local businesses, volunteers, and government entities to ensure smooth operations during events [4]. - The league serves as an opportunity for cities to enhance their image and demonstrate their capacity for effective governance and community service [4].