Core Viewpoint - Guizhou Moutai reported a stable performance in the first half of the year, with revenue and net profit showing year-on-year growth, despite facing industry challenges and changing consumer trends [2][3]. Financial Performance - The company's revenue for the first half of the year reached 89.389 billion yuan, with a net profit of 45.402 billion yuan, reflecting increases of 9.1% and 8.89% respectively [2]. Product Pricing and Market Strategy - The fluctuation in the price of Moutai liquor has been a major concern for investors. The company is adapting its market strategy to maintain stability amid industry adjustments and consumer behavior changes [2]. - Moutai 1935, a strategic product, is also experiencing price pressure, prompting the company to innovate marketing strategies and enhance product offerings to meet rational consumption trends [3]. Sales Performance - As the "Mid-Autumn Festival and National Day" peak season approaches, Moutai has observed a recovery in sales, with significant month-on-month growth in terminal sales since late August [3]. Market Value Management - The company has implemented various market value management tools, including a stock repurchase plan of up to 6 billion yuan, which has garnered attention from investors [3][4]. - Investors have suggested accelerating stock repurchase measures, and the company acknowledged the importance of the previous repurchase experience [4]. Share Structure Discussion - There is a divided opinion among shareholders regarding stock splitting, with some advocating for it while others oppose it. The company is open to discussing this topic further with shareholders [5].