多渠道线索统一归集 一、核心定位：外呼系统是多渠道营销的 "协同中枢" 在线外呼系统在多渠道营销中的核心价值，是打破 "渠道孤岛"，实现 "流量 - 数据 - 转化" 的全链路贯通—— 将电话渠道与线上（官网、APP、社 交媒体）、线下（门店、展会）等渠道深度联动，通过统一数据管理、精准触达跟进、跨渠道协同赋能，解决多渠道营销 "流量分散、转化断 层、客户画像模糊" 三大痛点，推动营销效率与转化率双重提升。 渠道专属触达策略适配 （二）数据互通：构建统一客户画像，赋能 "精准化" 营销 外呼与线下渠道的协同落地 跨渠道数据融合，完善客户标签体系 数据驱动渠道效果分析 二、在线外呼系统支撑多渠道营销的四大核心路径 （一）渠道整合：聚合全渠道流量，实现 "一站式" 跟进 核心逻辑：对接官网表单、APP 注册、微信公众号留资、线下展会登记等全渠道线索来源，自动同步至外呼系统，生成统一客户档案，避 免线索分散在不同平台导致的遗漏； 落地功能：支持 API 接口对接主流营销平台（抖音、小红书、百度推广），线索实时导入并自动去重（按手机号 / 身份证号），某电商品牌 接入后，线索遗漏率从 25% 降至 3%； 协同价值： ...

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Financial Data and Key Metrics Changes - The company ended the quarter with 31.2 million total members, up 42.3% year over year, indicating strong growth in the ClearONE platform [16] - Total bookings reached $207 million, representing a growth of 14.8% year over year, while free cash flow was $91 million, reflecting a 17.6% increase [17][20] - Active Clear plus members grew to 7.4 million, marking a 9.1% increase [17] - Gross dollar retention was 87.1%, down 140 basis points sequentially due to significant price increases implemented in 2023 and 2024 [17][18] Business Line Data and Key Metrics Changes - The travel business continued to show strong growth, with Clear active in 59 Clear plus airports and four domestic Clear mobile airports, reaching 74% of U.S. airline passengers [5][6] - The TSA PreCheck enrollment program is expanding, with 165 locations now operational, contributing to increased market share [18][19] Market Data and Key Metrics Changes - U.S. air travel demand increased, with TSA checkpoint volumes growing almost 1% [6] - The company is actively addressing the challenges faced by air travelers, with 64% citing long lines at security as a major pain point [7] Company Strategy and Development Direction - The company is focused on enhancing member experience through new products like NV Pods, ePassport, and eGates, which aim to create a seamless travel experience [8][10][11] - Clear is positioning itself to capitalize on major global events like the World Cup in 2026 and the Olympics in 2028, offering automated lanes at no cost to the government [12] - The company is also expanding its ClearONE platform to enhance security and trust across various sectors, including healthcare and finance [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's resilience despite macroeconomic uncertainties, noting that gross adds and conversion rates remain healthy [25][30] - The company is optimistic about future growth opportunities, particularly in expanding the Clear network and enhancing the B2B business [64] Other Important Information - The company ended the quarter with $533 million in cash and marketable securities, having returned $168 million to shareholders through share repurchases and dividends [21][39] - The company is reaffirming its free cash flow guidance of at least $310 million for the full year 2025 [21] Q&A Session Summary Question: What macro factors are being considered for bookings guidance? - Management noted that gross adds and conversion rates remain healthy, and they are not seeing softness in the business due to broader macro sentiment [25][30] Question: What is happening with family member retention after price increases? - Management indicated that overall member retention trends remain consistent, with net adds improving compared to the previous year [31][32] Question: How will the company express flexibility around long-term investments in a downturn? - Management emphasized the importance of automation and operating leverage, which are expected to drive efficiencies and support growth [34][38] Question: How does the company view pricing as a lever moving forward? - Management stated that pricing remains a key lever to drive bookings and revenue, with opportunities to refine the strategy using a data-driven approach [41][42] Question: What opportunities exist for growth outside the U.S.? - Management highlighted the potential for international travelers to utilize the ePassport product, expanding the total addressable market significantly [46][48] Question: What progress is being made in the B2B business? - Management discussed growth in healthcare partnerships and the importance of platform integration for both workforce and patient solutions [54][56]