Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7]. Core Insights - The domestic gaming market in China is projected to achieve an actual sales revenue of CNY 350.79 billion in 2025, reflecting a year-on-year growth of 7.68%. The market size for Q4 2025 is expected to reach CNY 94.76 billion, with a year-on-year increase of 9.24% [2][4]. - A new product cycle is underway as key new games from listed companies are being launched. Notable titles include Gigabit's "Nine Muses of the Wild" and Giant Network's "Famous Generals Kill," which have recently entered testing phases [6][4]. - The report suggests continued attention to investment opportunities within the gaming sector, highlighting companies such as Giant Network, Perfect World, and Tencent [6]. Summary by Sections Market Performance - The gaming market in China has reached a historical high in revenue, with mobile games generating CNY 257.08 billion (up 7.92%) and PC games reaching CNY 78.16 billion (up 14.97%) in 2025. The Q4 market size for mobile games is projected at CNY 67.38 billion (up 3.59%) [9][8]. - The user base for games has shown consistent growth over three years, with increases of 0.61%, 0.94%, and 1.35% from 2023 to 2025 [9]. New Product Cycle - The report emphasizes the impact of new game launches on Average Revenue Per User (ARPU), which is expected to rise from CNY 483.10 in 2024 to CNY 513.26 in 2025, marking a growth of 6.24% [9]. - The overseas market for self-developed mobile games from China is also thriving, with projected revenue growth of 11.14% and 13.16% for 2024 and 2025, respectively [9]. Policy Environment - Recent supportive policies for the gaming industry have been introduced, including initiatives to enhance the esports sector and promote original game development. These measures are expected to foster a more favorable environment for growth [9].

Core Insights - The China International Digital Entertainment Industry Conference (CDEC) was held in Shanghai on July 31, highlighting significant growth in the domestic gaming market in the first half of the year [1] Market Performance - The actual sales revenue of the domestic gaming market reached 168 billion yuan in the first half of the year, marking a year-on-year increase of 14.08% [1] - The gaming user base grew to nearly 679 million, reflecting a year-on-year growth of 0.72% [1] Self-Developed Games - The actual sales revenue from self-developed games in the domestic market was 140.45 billion yuan, showing a year-on-year increase of 19.29% [1] - The overseas revenue from self-developed games amounted to 9.501 billion USD, with a year-on-year growth of 11.07% [1] Key Overseas Markets - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the total [1] - The combined market share of Germany, the UK, and France was 8.78%, indicating Europe remains an important region for Chinese game exports [1] Market Segmentation - Mobile games generated actual sales revenue that increased year-on-year, holding a dominant market share of 74.59% [1] - Client-based games also saw revenue growth, accounting for 21.07% of the market [1] - Web games represented a smaller share at 1.31% [1] - The actual sales revenue of the Chinese console game market reached 1.034 billion yuan, with a significant year-on-year increase of 29.78% [1]