Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for the sector [7]. Core Insights - The media industry (Shenwan) saw a weekly increase of 0.26%, ranking 8th among industries during the period from December 6 to December 12, 2025. Notable performers included Bona Film Group, Guangxi Radio and Television, Beijing Culture, Sanrenxing, and Huace Film & TV [11][18]. - The report highlights strong performance in AI applications and cultural exports, with a focus on sub-sectors such as gaming, intellectual property (IP), short dramas, and publishing [5][37]. Summary by Sections Market Performance - The media industry experienced a weekly increase of 0.26%, while the Shanghai Composite Index fell by 0.34%. The gaming sector saw a rise of 1.06%, and the film and television sector increased by 5.70% [11][12]. Key Industry Data AI Applications - In November, Deepseek led domestic AI web traffic with 346 million visits, despite a 2.95% month-over-month decline. Other notable AI products included Nano AI Search and Baidu AI Search, with respective monthly visits of 260 million and 52.63 million [22][23]. Gaming - The iOS gaming sales chart for December 13, 2025, was topped by "Honor of Kings," followed by "Gold Shovel Battle" and "Endless Winter." The report also noted that "Whiteout Survival" and "Kingshot" continued to perform strongly in overseas revenue [25][26]. Film - The total box office for the week of December 6-12 was 1.2 billion yuan, with "Zootopia 2" leading at 853 million yuan, accounting for 71% of the weekly total. Upcoming films include "Avatar: Fire and Ashes," set to release on December 19 [33][34]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with specific attention to gaming, IP, short dramas, and publishing. Key companies to watch include Giant Network, Kaiying Network, Yaoji Technology, and others [5][37].

Investment Rating - The report maintains an "Outperform" rating for the media industry [3] Core Insights - The media sector outperformed the market in November, with the Shenwan Media Index rising by 1.69%, surpassing the CSI 300 Index by 4.14 percentage points, ranking 7th among 31 industries [4][20] - The number of game approvals reached a new high, with 178 domestic games and 6 imported games approved in November, contributing to a total of 1,625 game approvals from January to November, a year-on-year increase of 26.8% [4][28] - The gaming market revenue in October was 31.4 billion yuan, a year-on-year growth of 7.8%, driven by strong product cycles from leading companies [4][32] Summary by Sections Market and Industry Review - The media sector's performance in November was strong, with a 1.69% increase in the Shenwan Media Index, outperforming the CSI 300 Index [4][20] - The current TTM-PE for the Shenwan Media Index is 42.6x, positioned at the 82.2% percentile over the past five years [20][26] Gaming - The number of game approvals in November was the highest in three years, with a total of 178 domestic and 6 imported games approved [28] - The gaming market revenue in October was 31.4 billion yuan, with mobile gaming revenue at 22.6 billion yuan, reflecting a year-on-year growth of 2.4% [32] - The overseas revenue for Chinese self-developed games reached 1.799 billion USD in October, marking an 11.9% year-on-year increase [41] Film and Television - The total box office in November reached 3.553 billion yuan, a year-on-year increase of 89.3%, primarily due to the success of "Zootopia 2" [49] - The top five films in November included "Zootopia 2," which grossed over 2.2 billion yuan within nine days of release [60] - The drama market saw high viewership, with "The Tang Dynasty Mysteries" leading with 1.5 billion views [67] AI Applications - The report highlights advancements in AI video models, including the launch of the O1 video model by Keling AI, which allows users to generate videos from text prompts [79] - PixVerse V5.5 was released, enabling the creation of multi-angle narrative videos [84] - Google's Gemini 3 Pro and Nano Banana Pro were launched, showcasing significant improvements in AI capabilities [91] Investment Recommendations - The report suggests focusing on the gaming sector's new product cycles and AI applications, recommending companies such as Giant Network, G-bits, and K-Game Network [96] - The December investment portfolio includes Giant Network, K-Game Network, Bilibili, and HuiLiang Technology [7]

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The gaming sector is expected to see a significant increase in revenue due to the upcoming holiday season and the launch of new games, with notable titles like "Nine Muses of the Wild" and "Goose Duck Kill" generating high anticipation [3] - The film industry is highlighted by the upcoming release of "Avatar 3," which has already garnered significant pre-sale interest, indicating strong potential for box office performance [3] - The emotional economy in China is projected to grow substantially, with the market expected to reach 8.1 trillion yuan by 2030, driven by online platforms and AI technology [11][12] Summary by Sections 1. Soul: Leading Immersive Social Platform - Soul is positioned as a leading platform in the immersive social space, leveraging AI to enhance user engagement and emotional value [11][17] - The emotional economy in China is projected to grow from 2.4 trillion yuan in 2024 to 8.1 trillion yuan by 2030, with a CAGR of 22.2% [12] - The platform reported a revenue of 16.83 billion yuan in the first eight months of 2025, reflecting a year-on-year growth of 17.82% [21][26] 2. Industry Data Overview - "Delta Action" topped the iOS free game chart, while "Honor of Kings" led the iOS revenue chart as of December 13, 2025 [27][31] - The film "Zootopia 2" achieved the highest weekly box office, indicating strong audience interest [41] 3. Industry News Summary - The release of GPT-5.2 is expected to enhance AI capabilities in the industry, while Disney's investment in OpenAI emphasizes the growing value of content IP [3] - The gaming sector is experiencing a surge, with "Delta Action" achieving record daily revenue following a new season launch [3] 4. Announcement Summary - Recent changes in leadership at various media companies and the successful "hat removal" of Caesar Culture highlight ongoing developments in the industry [3] 5. Sector Performance Overview - The A-share media sector performed moderately in the market, with the gaming sector showing strong performance [3]

12月12日，游戏板块早盘窄幅震荡，游戏ETF（159869）现小幅微涨近0.5%。持仓股中，迅游科 技、奥飞娱乐、神州泰岳、电魂网络、三七互娱等均涨超2%，名臣健康、巨人网络、吉比特、富春股 份等跌幅靠前。 （责任编辑：张晓波 ） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com 江海证券指出，2025年1~11月，有关部门共发布国产网络游戏版号1532个，同比增长29.39%。11 月国产及进口游戏版号下发数量较大，体现监管政策对于游戏产业发展的呵护态度。游戏板块现金流 好，政策支持力度持续加大，且AI游戏研发持续深化，持续看好游戏板块。 开源证券认为，在第三季度利好基础上，年底游戏板块又迎多重催化：圣诞、元旦及寒假春节假期 临近，行业进入新游上线与老游推广旺季，流水有望显著提升。重点新游包括吉比特旗下策略手游《九 牧之野》（预约破百万，主打"降肝减氪"）、金山软件《鹅鸭杀》手游及B站代理《嘟嘟脸恶作剧 ...

每经AI快讯，开源证券12月12日发布研报称，给予吉比特（603444.SH，最新价：455.33元）"买入"评 级。评级理由主要包括：1）《九牧之野》题材受众广、玩法新，或凭"降肝减氪"兑现赛道潜力；2）长 线内容更新或支撑核心游戏高流水延续，出海有望进一步贡献增量；3）《九牧之野》上线在即，或成 为长青游戏并驱动业绩高增，维持"买入"评级。风险提示：新游戏上线时间或流水表现不及预期、老游 戏流水下滑超预期。 （记者 曾健辉） 免责声明：本文内容与数据仅供参考，不构成投资建议，使用前请核实。据此操作，风险自担。 每日经济新闻 每经头条（nbdtoutiao）——专访管涛：美国政府经济贸易政策正逐渐动摇美元本位国际货币体系，利 多因素下人民币汇率有可能破7 ...

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report emphasizes the ongoing development and commercialization of AI applications, particularly in gaming and film sectors, as key areas for investment [3][4] - The upcoming release of major films like "Avatar 3" and new games is expected to drive market recovery and growth [4] Industry Overview - The media sector is experiencing a significant shift with AI applications becoming increasingly integrated into advertising, gaming, and film production [3] - The gaming industry is entering a peak season with new game launches expected to boost revenue significantly [3][4] Industry Data Summary - As of December 6, 2025, "Delta Force" ranks first in the iOS free game chart, while "Honor of Kings" leads the iOS revenue chart [10][14] - "Zootopia 2" has achieved a cumulative box office of over 3 billion yuan, ranking among the top 30 in domestic box office history [4][5] - The report highlights the stability of the top ranks in the WeChat mini-game market, with "Treasure Hunter" and "Endless Winter" leading the charts [30]

智通财经APP获悉，招商证券发布研报称，11月26日，国家新闻出版署公布了178款国产版号、6款进口 版号，今年国产、进口版号已经实现每月稳定同步发放，截止11月，今年共计发放1532款国产版号、92 款进口版号，数量相较于2024年同期显著增加，有望提振游戏行业市场信心。该行维持游戏行业"推 荐"评级，继续看好腾讯控股(00700)、哔哩哔哩-W(09626)等标的。 招商证券主要观点如下： 11月26日，国家新闻出版署公布了178款国产版号、6款进口版号 2025年11月发放国产版号178款、进口版号6款，频率及数量稳定 2025年以来，国产、进口版号已经实现每月稳定同步发放，截止11月，今年共计发放1532款国产版号、 92款进口版号，数量相较于2024年同期显著增加，有望提振游戏行业市场信心。 维持"推荐"评级 该行继续看好腾讯控股14款长青游戏在手，长线运营持续释放利润;巨人网络《超自然行动组》表现超 预期，且公司积极拥抱AI;【恺英网络】传奇盒子增量收入逐步落地，在手版号数量多;游戏出海方面， 龙头ST华通手握流水持续新高的头部出海手游《Whiteout Survival》，新游戏《kingsho ...

Group 1 - The game "Jiumu Zhi Ye" has surpassed 500,000 pre-registrations, indicating strong player interest and effective promotional efforts [1] - The game is set to officially launch on December 18, generating significant attention within the gaming community [1] Group 2 - The official announcement of a collaboration between "Delta Action" and "Counter-Strike: Future" is expected to enhance player engagement and add collectible value [2] - "Counter-Strike: Future" is anticipated to reveal a major event soon, which could positively impact the parent company's stock performance if the game launches successfully in 2026 [2] Group 3 - NetEase reported a Q3 net income of 284 billion yuan, with 233 billion yuan coming from gaming and related services [3] - The classic game "Dream of the Westward Journey" has reached a new peak in concurrent users, while new titles have shown strong initial performance in various markets [3] - Continuous investment in content updates and innovation is necessary for long-term success, especially in a competitive international market [3]

Core Insights - The report from Guohai Securities indicates that Jibite's net profit attributable to shareholders for Q1 to Q3 of 2025 reached 1.214 billion yuan, representing a year-on-year increase of 84.66% [1] - In Q3 alone, the net profit attributable to shareholders was 569 million yuan, showing a year-on-year growth of 307.70% and a quarter-on-quarter increase of 57.58% [1] - The company's performance is at the upper end of its forecast, with a focus on the launch of new products in different regions [1] Financial Performance - As of the end of Q3 2025, the company had an unamortized balance of recharge and in-game items totaling 635 million yuan, an increase of 157 million yuan from the end of 2024 [1] - This increase is primarily due to the new product launches in 2025, including "Legend of the Staff (Mainland Version)," "Treasure Hunter," "Legend of the Staff (Overseas Version)," and "Sword of Immortality (Mainland Version)" [1] Product Development and Future Outlook - The company has a rich product matrix, and with the upcoming launches in Q4 2025 and 2026, including "Sword of Immortality" in Hong Kong, Macau, Taiwan, and South Korea, as well as "Legend of the Staff" in overseas regions, profit contributions are expected to increase [1] - The already launched product "Legend of the Staff" is anticipated to contribute to revenue throughout 2026, which is expected to enhance the company's operating profit year-on-year [1] Revenue and Profit Projections - The projected operating revenue for the company from 2025 to 2027 is 6.187 billion yuan, 6.805 billion yuan, and 7.214 billion yuan, respectively [1] - The net profit attributable to shareholders is expected to be 1.695 billion yuan, 2.028 billion yuan, and 2.287 billion yuan for the same period, with corresponding price-to-earnings ratios of 19.21x, 16.06x, and 14.24x [1] - The rating for the company is maintained at "Buy" [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][12] Core Insights - The company's Q3 performance fell within the upper range of its forecast, with a significant year-on-year net profit growth of 307.70% driven by new game releases [7] - The company is focusing on the global launch of its self-developed products, with new regions for "Wanjian Changsheng" and "Zhangjian Chuanqi" expected to contribute to profit growth in 2025 and 2026 [11] - The company has a robust product pipeline, with anticipated revenue growth and profitability improvements due to new product launches and existing product performance [11] Financial Performance Summary - For the first three quarters of 2025, the company achieved a total revenue of 44.86 billion yuan, representing a year-on-year increase of 59.17%, and a net profit of 12.14 billion yuan, up 84.66% [8] - In Q3 2025, the company reported a revenue of 19.68 billion yuan, a year-on-year increase of 129.19%, and a net profit of 5.69 billion yuan, reflecting a year-on-year growth of 307.70% [8] - The company plans to distribute a cash dividend of 6 yuan per share, totaling 4.31 billion yuan, which accounts for 75.67% of the net profit for the period [8] Future Projections - The company is projected to achieve revenues of 61.87 billion yuan in 2025, 68.05 billion yuan in 2026, and 72.14 billion yuan in 2027, with corresponding net profits of 16.95 billion yuan, 20.28 billion yuan, and 22.87 billion yuan [11][12] - The expected growth rates for revenue and net profit are 67% and 79% respectively for 2025, with a gradual decline in growth rates in subsequent years [10][11]