近日，和好友在地摊喝散篓子的刘强东再度上了热搜，刘强东又推出一张王炸组合。京东推出七鲜小厨，要在餐饮行业自炒自卖。年初京东宣布进入外卖 业务后，战略似乎渐渐明朗。 当初京东杀入外卖行业，外界均不知京东葫芦里卖的什么药。当美团和饿了么还在用"0元吃"价格战内卷时，外卖行业最晚的入局者京东已经切中了外卖 行业真正的痛点，刘强东直接从外卖的根源入手，建立自营餐饮品牌"七鲜小厨"，计划用10亿现金，引入1000道招牌菜。并计划三年内开1万家"七鲜小 厨"，专门找厨师合伙做菜。 业界认为，刘强东的计划若真正实施和落地，京东将成为全国最大餐饮集团。市面上大家熟知的各类品牌餐饮都能在京东的七鲜小厨外卖店里出现，1万 家七鲜小厨将覆盖全国，这种战略和野心，就像当年刘强东干掉数码城一样，把数码城直接复制到线上，自己成为全国最大的数码城。只是餐饮的独特 性，使其和其他商品有一定区别，刘强东的宏伟计划能否实行，还是未知数。这次京东的战略能否提振市值，还有待观察。 京东的市值被严重低估 今年上半年京东营收6577亿元，同比增长19.28%；170.7亿元的净利润则同比下滑了13.68%。15.89%的毛利率相比去年同期的15.54% ...

Group 1 - JD is exploring a new business model in the food delivery sector with the launch of its first self-operated takeaway store, "Qixian Xiaochu," which opened on July 20 [1] - The company plans to establish 10,000 "Qixian Xiaochu" stores within three years, backed by a cash investment of 10 billion yuan [1][2] - The "Dish Partner Program" allows partners to provide recipes and participate in development, with a guaranteed cash share of 1 million yuan for successful candidates [2] Group 2 - JD's self-operated model aims to enhance user trust and loyalty by controlling the entire process from production to quality standards [1][2] - The competitive landscape includes significant subsidies from major players like Alibaba and Meituan, prompting JD to adopt a self-built model to reduce costs [1] - Meituan is also innovating in the food delivery space with its "Raccoon Kitchen," which focuses on centralized delivery kitchens and aims to improve food safety and operational efficiency [2][3]