云南龙陵："牛棚村咖"铺就乡村创业路 中新网云南保山12月9日电 题：云南龙陵："牛棚村咖"铺就乡村创业路 作者 侯云鹏 赵欢欢 徐静 清晨，高黎贡山下的龙陵县龙江乡被江雾笼罩，冬日的万亩梯田一片寂静，稻田公园边由牛棚改造的乡 村咖啡屋里，村咖主理人杨萌已经忙碌开来。 杨萌经营的咖啡店。侯云鹏 摄 秋收过后，冲着万亩梯田壮观景色而来的游客少了许多，难得当天预约了一个团，40多位来自不同省份 的游客要到这里聚会，其中不少人是杨萌销售龙江土特产的老主顾。杨萌将极具民族风情的坐垫和幕布 搬到田埂上新建的露台摊开，为客人的到来做准备。 2025年，杨萌利用几个新租来的牛棚和10亩流转过来的耕地，依据许可在田埂上逐步扩充村咖的可用空 间，在田埂上新增了步道和农特产品展示区，牛棚咖啡店变得越来越丰富。 与此同时，龙江乡村旅游步入"快车道"：稻田公园景区和万亩茶园景区入选2025中国美丽乡村休闲旅游 行(秋季)精品经典路线，2025年仅稻花鱼节期间龙江乡就接待游客38.6万人次，旅游收入达5400余万 元。那几天，杨萌的咖啡店单日销售额突破万元。 龙江的农特产品也声名鹊起，"红细软米"与"稻花鱼"双双入选全国名特优新农产品 ...

天眼查App显示，近日，普洱新漉咖啡有限公司成立，法定代表人为李祥，注册资本60万人民币，经营 范围为许可项目：道路货物运输（不含危险货物）。（依法须经批准的项目，经相关部门批准后方可开 展经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：食用农产品初加工；初级 农产品收购；农产品的生产、销售、加工、运输、贮藏及其他相关服务；食用农产品零售；供应链管理 服务；咖啡豆种植；坚果种植；石斛种植；茶叶种植；运输货物打包服务；食品互联网销售（仅销售预 包装食品）；食品进出口；农副产品销售。（除依法须经批准的项目外，凭营业执照依法自主开展经营 活动）。 ...

Core Insights - The conference focused on the development of the southern medicine and food nurturing industry, emphasizing high-quality growth through technology and ecological practices [3][5][8] Group 1: Technology Empowerment - Experts highlighted the need for technological innovation to overcome challenges in the cinnamon industry, including value chain fragmentation and strict EU standards [13][14][18] - Four innovation pathways were proposed for cinnamon: genetic innovation, low-temperature oil extraction, controlled release technology, and comprehensive utilization of raw materials [19][20][22] - The development of the agarwood industry was discussed, with breakthroughs in cultivation reducing the yield time from 8-10 years to 3 years, enhancing both profitability and product quality [25][27][30] Group 2: Resource Development - The potential of the medicinal plant Baji Tian was explored, with emphasis on its historical use and modern pharmacological benefits, including anti-osteoporosis and immune regulation [38][46][48] - The integration of food and medicinal uses of orchid species was discussed, highlighting their dual value and the need for industry-oriented research to enhance competitiveness [52][56][60] Group 3: Ecological Practices - The concept of "returning to nature" for medicinal materials was introduced, advocating for organic cultivation methods that improve quality without chemical inputs [66][68][72] - The "rubber and medicine" co-cultivation model was presented, demonstrating a 40% increase in land utilization while reducing chemical fertilizer and pesticide use [78][81][84] Group 4: Industry Integration - The integration of tropical agriculture with health tourism was emphasized as a means to create a sustainable value chain that encompasses production, ecology, and lifestyle [90][92][99] - The case of Cai Zhi Lin was shared as a model for integrating medicine, healthcare, and nutrition, showcasing a comprehensive approach to the southern medicine industry [100][103][106]

Group 1 - The Guizhou provincial government organized a delegation of health and pharmaceutical companies to participate in the 30th Macao International Trade and Investment Fair (MIF) to enhance economic cooperation with Portuguese-speaking countries and connect with the Guangdong-Hong Kong-Macao Greater Bay Area market [2] - The participating companies include Guizhou Yibai Health Pharmaceutical, Guizhou Bailing Group, and several others focusing on ethnic medicine innovation and modern biotechnology [2] - The event showcased Guizhou's unique health products, emphasizing the integration of traditional wisdom and modern technology in the pharmaceutical sector [4] Group 2 - Key products highlighted include classic medicines represented by Miao medicine, authentic medicinal materials like Tianma and Dendrobium, and functional foods derived from Huangjing and prickly pear, reflecting Guizhou's rich natural resources [4] - Guizhou Jinchaolan Biotechnology Co., Ltd. secured orders worth 20 million RMB with local companies in Macao, while Guizhou Yibai Health Pharmaceutical reached a cooperation agreement for the registration of functional foods in Brazil [4] - The Guizhou provincial government aims to leverage the MIF as an international platform to seek more global cooperation opportunities and expand overseas marketing channels [4]

Group 1 - The company Qimen County Nongye Yuan Agricultural Products Co., Ltd. has been established with a registered capital of 108,800 RMB [1] - The legal representative of the company is Wang Xiuxia [1] - The business scope includes the sale of agricultural products, health food (pre-packaged), primary agricultural product acquisition, tea set sales, packaging services, Dendrobium planting, food sales (only pre-packaged food), retail of aquatic products, and retail of edible agricultural products [1] Group 2 - The company is authorized to produce tea products, which requires approval from relevant departments before commencing operations [1] - The company can operate independently in accordance with laws and regulations for non-prohibited or restricted projects [1]

Core Viewpoint - The "Seasonal Market" initiative in Shanghai aims to enhance agricultural product consumption and promote regional agricultural collaboration through themed exhibitions and cultural experiences [1][2][3] Group 1: Event Overview - The "Autumn Equinox" themed exhibition in Qingpu, Shanghai, features 34 booths across four areas, showcasing seasonal agricultural products, local specialties, and handicrafts [1] - The event integrates the "Autumn Equinox" with the 2025 Chinese Farmers' Harvest Festival, highlighting local products like "Qingpu Thin Rice" and "Liantang Reed" [1] Group 2: Agricultural Collaboration - The market invites enterprises from regions like Yunnan, Xinjiang, and Qinghai, promoting local specialties such as walnuts and mushrooms to expand sales channels for western farmers [1][2] - A partnership with 21 cities in the Yangtze River Delta has been established, achieving a participation rate of 51.77% for local agricultural enterprises [2] Group 3: Consumer Experience - The initiative creates a "Seasonal Market" IP, offering diverse experiences tied to the 24 solar terms, enhancing consumer engagement through cultural activities [2] - The market aims to connect farmers' production with urban consumption, enriching city life and supporting rural revitalization [3]

Group 1 - A new company, Liu'an Shengshun Trading Co., Ltd., has been established with a registered capital of 30,000 RMB [1] - The legal representative of the company is Li Peipei [1] - The business scope includes the production of tea products, liquor sales, and food sales, which require approval from relevant authorities [1] Group 2 - The company also engages in general projects such as Dendrobium planting and the sale of pre-packaged health foods [1] - The company can operate other non-prohibited or restricted projects independently according to laws and regulations [1]

Core Viewpoint - The article highlights the development of the under-forest economy in Qiongzhong, Hainan, showcasing its potential to transform ecological advantages into economic benefits, with a total area of 242,400 acres and a total output value of 374 million yuan [2][4]. Group 1: Ecological and Economic Development - Qiongzhong has a forest coverage rate of 86.17%, making it an ecological core area of Hainan Island, with significant natural resources [3]. - The local government has promoted the "under-forest + Yizhi" planting model, providing subsidies of 500 yuan per acre, benefiting 1,588 households from 2016 to 2021 [3][4]. - The under-forest economy has diversified into various sectors, including "forest + medicine," "forest + fungi," "forest + fruit," and "forest + tourism," enhancing the economic value derived from ecological resources [4][6]. Group 2: Key Industries and Output - The under-forest economy encompasses 242,400 acres, with 166,400 acres for under-forest planting, 41,700 acres for under-forest breeding, and 34,300 acres for forest landscape utilization [4]. - The core development direction includes the cultivation of medicinal herbs such as Yizhi, with a planting area of 148,200 acres, generating an output value of approximately 170 million yuan [5]. - The cooperative in Qiongzhong has successfully registered the "Lihanzi" trademark, enhancing the added value of products like glutinous rice leaves, with an annual output value of 10.4 million yuan from 5,365 acres [5]. Group 3: Innovation and Market Development - Innovation is crucial for enhancing the internal dynamics of the under-forest economy, focusing on technology research, deep processing, and brand building [8][9]. - The establishment of the Hainan Bayling Agricultural Product Processing Logistics Park has improved the preservation and marketability of under-forest products, introducing 40 quality projects to form a characteristic industrial cluster [9]. - Qiongzhong is actively building the "Qiongzhong Good Taste" regional public brand to enhance the market recognition of local products like Qiongzhong Five-Finger Pig and Qiongzhong Honey [9].

Group 1 - The core idea of the article revolves around leveraging digital platforms like short videos and short dramas to promote Yunnan's unique health products, emphasizing the importance of innovative marketing strategies in the digital age [1][4][10] - Yang Ling's vision focuses on promoting Yunnan's specialty products, particularly those with health benefits, and recognizing the need to move beyond traditional sales channels to reach a broader audience [1][10] - The collaboration between Yang Ling and Zhening aims to create engaging content that tells the stories behind Yunnan's products, enhancing consumer connection and trust through personal branding [4][10] Group 2 - Zhening emphasizes the significance of personal IP in brand communication, stating that it serves as a bridge of trust between brands and consumers, and highlights the role of storytelling in content creation [4][10] - The plan includes inviting professional directors to capture the essence of Yunnan's products through visual storytelling, showcasing both the products and the region's culture [8][10] - The promotional strategy combines online and offline efforts, utilizing social media for engagement and hosting experiential events to deepen consumer interaction with Yunnan's specialty products [10]

Company Overview - Shenzhen Furu Agricultural Products Health Food Co., Ltd. has been established with a registered capital of 308,880 RMB [1] - The legal representative of the company is Qiu Guangsheng [1] Business Scope - The company engages in various activities including the cultivation of Dendrobium, fruit planting, sales of agricultural products, and initial processing of edible agricultural products [1] - It also sells pre-packaged health foods, food products (limited to pre-packaged), and conducts online sales of food [1] - Additional activities include the purchase and cultivation of traditional Chinese medicine, wholesale and retail of daily necessities, and sales of construction materials and hardware products [1] Licensed Operations - The company is authorized to produce beverages and engage in liquor business, subject to approval from relevant authorities [1]