近日，深圳市委农村工作领导小组办公室、市委宣传部、市"百千万工程"指挥部办公室联合印发《深圳 市贯彻落实"媒体+"赋能"百千万工程"农产品市场体系建设工作措施》。在扩大农业科技品牌影响力方 面，《工作措施》提出，开展"为深圳企业找市场"系列活动，持续刊发"农业农村现代化中的深圳力 量"，分类梳理一批深圳的涉农典型企业，开展深圳企业产品及技术宣传推广；梳理深圳本土农产品、 农业科技、农业社会化服务等涉农产业名录，鼓励媒体开展"品牌-传播-渠道-市场-人才-生态"全链条项 目共建，擦亮大鹏"旅游+"、南山荔枝、沙井蚝、远洋渔业等产业品牌，扩大深圳农业无人机、农业 AI、生物育种等农业科技品牌影响。 ...

印发《深圳市贯 彻落实"媒体 +"赋能"百千万 工程"农产品市 场体系建设工作 措施》（以下简 称："措施"）， 深圳出台"媒体 +"行动方案，多 举并措赋能"百 千万工程"_南方 +_南方plus 提出一系列具体 举措，推动媒体 与农业深度融 合，助力农产品 出村进城、出口 出海。 该措施围绕消费 市场优势、企业 服务、新媒体推 广、科技人才支 撑和农文旅融合 五大方面，系统 部署了若干重点 任务，明确牵头 单位与配合单 位，形成可量化 的工作机制。 深汕特别合作区。 9月10日，为深 入贯彻落实广东 省委关于"媒体 +"赋能"百千万 工程"农产品市 场体系建设的部 署，深圳市正式 发挥消费优势， 建立产销对接长 效机制。措施指 出，深圳将依托 其强大的消费市 场能力，组织采 购商深入产区开 展对接，支持企 业参与"商品北 上、北品南 下"等重大展 会。同时，聚焦 节庆消费热点， 推动优质农产品 进深销售，建设 消费帮扶重点城 市，打造"节庆 经济"新亮点。 突出企业服务， 强化农业科技品 牌建设。通过开 展"为深圳企业 找市场"系列活 动、持续宣 传"农业农村现 代化中的深圳力 量"，深圳将系 统梳理本土 ...

Core Viewpoint - The article highlights the significance of Nanshan lychee as a cultural symbol and economic driver in Guangdong, particularly in Shenzhen, where it has evolved from a local specialty to a major cultural and tourism asset, supported by innovative marketing and logistics strategies [1][7]. Group 1: Economic Impact - Nanshan lychee has become a representative "cultural card" for the region, contributing to the "sweet economy" of Guangdong's economic hub [1][5]. - The planting area for Nanshan lychee has reached 22,500 acres, with an expected total yield of nearly 5,000 tons this year [2]. - The launch of the 2025 Nanshan Lychee Tourism Consumption Season aims to enhance local tourism and consumption, integrating various cultural and recreational activities [5][6]. Group 2: Quality and Recognition - Nanshan lychee was the first lychee product in China to receive national geographical indication protection, emphasizing its quality and uniqueness [2][7]. - The lychee is characterized by high kernel rate and soluble solid content, making it a premium product compared to other regions [7]. Group 3: Logistics and Distribution - The rapid development of logistics has enabled Nanshan lychee to be delivered quickly across the country and internationally, with services like "express delivery" to overseas markets [3][6]. - SF Express has established dedicated collection points and increased air routes to facilitate the distribution of Nanshan lychee, ensuring freshness and timely delivery [3]. Group 4: Cultural Integration - Nanshan has launched various "lychee+" themed tourism routes, combining agriculture with sports, technology, and culture to create a comprehensive tourism experience [5][6]. - Events such as music concerts, educational programs, and light shows centered around lychee are planned to enhance community engagement and promote local culture [6][7]. Group 5: Future Development - The district is focusing on enhancing the added value of lychee through deep processing, including products like dried lychee, lychee wine, and health supplements [7]. - The aim is to transform Nanshan lychee from a seasonal product into a year-round commodity, thereby increasing farmers' income and sustaining economic growth [7].

Core Insights - Nanshan lychee, recognized as China's first geographical indication product for lychee, is set to yield an estimated 5,000 tons in 2025, with early varieties like "Feizi Xiao" already available since June 5 [1][2] - The lychee auction featuring over 99 ancient trees attracted more than 40 companies, marking a significant shift from traditional agriculture to a modern industry model that integrates cultural IP and technological empowerment [1][3] Summary by Sections Production and Quality - The total planting area for lychee in Nanshan District is 22,500 acres, with an average flowering rate of 90% this year due to favorable weather conditions [2] - The core production area, Xili Fruit Farm, manages over 20,000 lychee trees, expecting yields of 100,000 pounds for "Feizi Xiao" and 300,000 pounds each for "Guiwei" and "Nuomi Ci" [2] - Nanshan lychee is celebrated for its high quality, with "Nuomi Ci" having a soluble solid content exceeding 24% and an edible rate of 81.5% [2] Cultural and Economic Impact - The establishment of a 1.7-kilometer ancient lychee trail in Lychee Park enhances cultural experiences and promotes the lychee brand [3] - The introduction of the Nanshan lychee IP characters at the 2025 Cultural Expo signifies a transition from agricultural products to cultural symbols [3] - The integration of agriculture, culture, and brand marketing in Nanshan is seen as a model for urban-rural synergy in mega cities [3]

Group 1: Robotics and AI Development in Zhuhai - Zhuhai government offers up to 30 million yuan in funding for key core technology breakthroughs in robotics [1] - The policy encourages the establishment of innovation centers and provides up to 10 million yuan for robot data training facilities [1] - Zhuhai aims to accelerate the construction of an AI and robotics industry hub, potentially becoming a demonstration window for technological innovation in the Greater Bay Area [1] Group 2: Development of Northern Metropolis in Hong Kong - Hong Kong Chief Executive John Lee expresses urgency in accelerating the development of the Northern Metropolis [2] - Discussions with legislators focus on attracting businesses, enhancing interaction with mainland China, and construction progress [2] - The Northern Metropolis is seen as a new engine for economic growth in Hong Kong through deepening cooperation in science and technology with Shenzhen [2] Group 3: Tourism Growth in Macau - Macau's inbound tourist numbers in April increased by 12.1% year-on-year to 204,000 [3] - Hotel occupancy rates rose by 4.7 percentage points to 87.8%, with guest numbers increasing by 3.4% to 1.199 million [3] - The average length of stay remained stable at 1.6 nights, indicating positive trends in the tourism sector [3][4] Group 4: Agricultural Developments in Shenzhen - In Shenzhen, 99 century-old lychee trees were successfully auctioned for harvesting rights and naming rights [5] - The lychee planting area in Nanshan District is 22,500 acres, with an estimated production of 5,000 tons this year [5] - Bidders gain multiple benefits, including economic and cultural rights, enhancing the value of agricultural products [5] Group 5: Shenzhen Stock Market Performance - Shenzhen Component Index closed at 10,127.20 points, up 1.24% [6] - Notable gainers include N Guqi with a 164.90% increase and Tian Sheng New Materials with a 20.06% rise [7] - Decliners include Yiju Energy down 10.00% and Yong'an Pharmaceutical down 9.99% [7]

Group 1 - The core viewpoint of the articles highlights the impressive production forecast for lychee in Guangdong, with total expected yields of 99 million tons in both the western and eastern regions, 14 million tons in the Pearl River Delta, and 11 million tons in Guangzhou [1] - Shenzhen is a significant consumer market for lychee and also produces the renowned "Nanshan Lychee," which has a unique flavor due to the local sandy soil, with an annual production stable at 1,000 to 1,300 tons, including over 100 tons exported to countries like the USA, Germany, and Canada [1] - The introduction of AI and drone technology by Sun Yat-sen University aims to enhance lychee quality and yield, with pilot orchards experiencing an average yield increase of 20% [2] Group 2 - The early maturing lychee variety "March Red" has already hit the market, priced at approximately 36 yuan per kilogram, with a purchase price of 24 to 28 yuan per kilogram, becoming a sought-after product due to its large size and rich flavor [2] - Experts caution against excessive consumption of lychee due to its high fructose content, which can lead to health issues if consumed on an empty stomach, emphasizing the importance of moderation and proper timing for consumption [3]