Core Viewpoint - Chinese consumers are increasingly becoming "nutrition detectives," reshaping food consumption logic by focusing on nutritional content and making informed choices based on new labeling standards introduced by the Chinese Nutrition Society [1][2]. Group 1: New Labeling Standards - The Chinese Nutrition Society has launched the "Smart Choice" label for pre-packaged foods, simplifying complex nutritional data into an intuitive "√" mark, allowing consumers to quickly identify products with lower oil, salt, and sugar content [1][2]. - The "Smart Choice" label is based on dietary guidelines and aims to promote healthier food options by encouraging manufacturers to reduce sugar, fat, and sodium levels in their products [1][2]. Group 2: Consumer Impact - The new labeling system significantly lowers the understanding threshold for consumers, acting as a health compass that helps them select healthier products efficiently [2]. - This initiative aligns with the fast-paced lifestyle of consumers, enhancing their purchasing decision-making efficiency and trust in beverage products [2]. Group 3: Industry Implications - The introduction of the "Smart Choice" label is expected to drive a transformation in the beverage industry towards healthier options, as traditional high-sugar drinks lose market share [3]. - Brands that quickly adapt to health trends and innovate will be better positioned to compete in the evolving market landscape, as seen with brands like "脉动" (Mizone), which has already embraced low-sugar offerings [3].

Core Viewpoint - The newly released food safety standards aim to enhance food safety and nutritional health for consumers through comprehensive risk management across the food supply chain [1][2]. Group 1: New Food Safety Standards - A total of 50 new food safety national standards and 9 amendments have been published, covering various food categories including dairy, meat, and infant formula [1][2]. - The new standards include mandatory labeling of allergens and clearer expiration date formats, enhancing consumer awareness and safety [3][5]. Group 2: Labeling Changes - Pre-packaged food labels will now be required to highlight allergenic substances in a more prominent manner, such as bold or underlined text [3][4]. - The expiration date must be displayed as a specific date, eliminating the need for consumers to calculate the shelf life [5][6]. - The use of terms like "no additives" or "zero additives" is prohibited to prevent misleading consumers about the actual content of food products [8][9]. Group 3: Nutritional Labeling Enhancements - The range of mandatory nutrients on labels has expanded from "1+4" to "1+6," now including sugar and saturated fat, to guide healthier consumer choices [11]. - New standards emphasize the importance of reducing salt, oil, and sugar intake, particularly for children and adolescents, addressing rising obesity rates [12][13]. - Nutritional labels will now include a comprehensive breakdown of nutrients, allowing consumers to make informed dietary choices [14]. Group 4: Nutritional Claims - Nutritional claims on packaging will be strictly regulated, with clear definitions for "content claims" and "comparative claims" to ensure transparency [15][18]. - The new standards allow for additional information to be presented in a more consumer-friendly manner, such as using familiar terms and graphics to convey nutritional information [16].