数字标签对消费者日常生活有什么影响？又会从哪些方面助力食品行业升级？记者对此进行了采 访。 破解食品信息"躲猫猫" 记者近日走访市场看到，已经有不少预包装食品使用了数字标签。正在北京物美超市开阳桥店购物 的消费者王华体验数字标签扫码后告诉记者："以前食品外包装上的字又密又小，有的连生产日期都不 容易找到。现在通过数字标签可以很清楚地了解产品的配料表、保质期等重要信息。数字标签还有语音 播报功能和大字模式，阅读更方便了。" 《公告》明确，数字标签是指食品包装上采用二维码等信息化手段展示的食品标签。鼓励通过数字 标签展示更多法定可标示的食品信息，如配料来源、生产工艺、产地信息、食用方法、产品追溯、食品 安全与营养等，推动数字标签成为食品安全相关信息交流的良好载体。 科信食品与健康信息交流中心主任钟凯表示，通过扫描数字标签二维码，消费者可以在手机等移动 设备上了解食品标签内容，同时可实现页面放大、语音识读、视频讲解等功能，并可获取有关食品成 分、使用说明、食品安全与营养健康等信息，这将有效解决部分消费者阅读食品标签信息时因字体小而 看不清、找不到等问题。 "拿着食品包装查找生产日期，但是翻来覆去找不到""想要研究一 ...

Group 1 - The core idea of the article revolves around the implementation of digital labels in the food industry in Weihai, enhancing transparency and consumer trust while improving product value [1][2][4] - Weihai has initiated a pilot program for pre-packaged food digital labels since June 2024, with over 20 companies and 50 products participating, leading to the successful launch of 17 products with digital labels [1][2] - Digital labels allow companies to include essential information such as production processes, testing reports, and traceability data, breaking the limitations of traditional labels and enhancing product differentiation [2][6] Group 2 - The local government has supported the transition to digital labels through policies and training, significantly reducing the trial and error costs for companies [3][6] - Digital labels have transformed from a perceived burden to an efficient marketing and service tool, streamlining communication between companies and their clients [2][7] - The integration of digital labels into products has created a new level of consumer trust, as evidenced by positive feedback from consumers who appreciate the transparency of product information [4][5] Group 3 - The digital label initiative is part of a broader strategy to create a "smart city" ecosystem in Weihai, linking food traceability with tourism and wellness industries [6][7] - Companies are also leveraging digital labels to promote sustainability by reducing paper usage and waste, aligning with ESG (Environmental, Social, and Governance) goals [6][7] - The success of digital labels in Weihai exemplifies a comprehensive governance system that combines policy innovation, service innovation, and marketing innovation to foster industry growth [6][7]