乡村基品牌收入的 94.7% 来自重庆、四川，大米先生品牌收入的 84.7% 集中在湖北、上海、湖南、四川。这种区域集中性导致其易受冲击，例如 2022 年上海大米先生门店几乎全部停业，直接影响了当季利润。 2025 年 6 月 15 日，乡村基集团董事长李红发布了一则 "公开检讨" 视频，在餐饮行业与网友群体中引发轩然大波。 事情起源于 6 月 7 日李红发布的一条视频，该视频收获了超 60 万的浏览量，然而评论区里质疑与批评声浪滔滔。面对汹涌的舆论，李红决定直面 问题，公开回应。 在这则视频里，李红针对网友们提出的诸多质疑，进行了全面且诚恳的解答。比如针对口味差异问题，她解释是因各地门店厨师对菜品标准的理 解和执行存在偏差；对于价格分量方面，承诺会加强管控，确保顾客能得到实惠足量的餐食；还透露经典菜品回归计划，力求重唤老顾客的美好 记忆。 李红言辞恳切，再次强调 29 年来乡村基是在消费者的支持下成长起来的，做一顿好吃的饭始终是乡村基的使命，期望能获得网友的谅解与理解。 财报警报！营收停滞与区域依赖之困 乡村基作为中式快餐的知名品牌，曾经创造过辉煌业绩。2010 年成功登陆美国纽交所，成为首家在美国上市的 ...

Core Viewpoint - China Wangwang Holdings Limited is facing significant challenges as it reports a decline in revenue and profit, indicating a potential risk of becoming obsolete if it fails to adapt to changing market dynamics and consumer preferences [1][3]. Financial Summary - For the fiscal year 2022, Wangwang achieved revenue of 22.93 billion RMB, a decrease of 4.41% compared to the previous year [2]. - The gross profit margin fell from 44.8% to 43.9%, attributed to rising costs of raw materials and packaging [2][9]. - The net profit attributable to shareholders was 3.37 billion RMB, down 19.77% from 4.2 billion RMB in the previous year [2][3]. Revenue and Profit Trends - Wangwang's revenue has stagnated for nearly a decade, with a notable decline in net profit for the first time in five years [3][4]. - The dairy and beverage segment, which is the largest revenue contributor, saw a 13.5% drop in revenue, while other segments like rice snacks and leisure foods experienced growth [4][6]. Product Performance - The flagship product, Wangzai Milk, has faced significant sales challenges, losing appeal among younger consumers and experiencing a double-digit revenue decline [7][31]. - Despite some product lines showing growth, the overall performance has been insufficient to offset the losses from the dairy segment [6][9]. Market Position and Challenges - Wangwang's reliance on traditional offline sales channels has hindered its ability to compete with emerging brands that leverage e-commerce [11][26]. - The company has struggled to innovate and adapt its product offerings, leading to a perception of stagnation and declining brand relevance [25][34]. Historical Context - Wangwang enjoyed a period of significant growth for two decades but has not introduced new blockbuster products in recent years, relying instead on legacy products [21][23]. - The company has seen its market capitalization shrink significantly since its peak, reflecting the disconnect between its financial performance and stock market valuation [13][16].