□ 本报记者 唐 瑞 文/摄 乳品行业的健康化也延伸至更广义的饮品赛道。记者在现场看到，强调"不加一滴水"的100%椰子水、 主打"0添加"的苏打水、中式茶口味的瓶装花草水都吸引大量年轻消费者驻足试饮。新品类更是层出不 穷，例如主打药食同源的各类植物饮料，主要成分为黄芪、红枣、薏仁等养生食材；茉莉、龙井等中式 茶"摇身一变"而成的瓶装水；甚至奈雪的茶、喜茶等传统奶茶品牌也加入博览会阵容，推出瓶装饮 品……这类展位前几乎都围满了试喝的年轻人，不少消费者在品尝后现场购买，可见传统特色茶饮对年 轻消费群体的吸引力正在增强。 年轻化：产品创新向"Z世代"靠拢 不只是健康化，零售产品也同样注重年轻化，这在酒类板块尤为明显。记者观察到，以新口味、新包 装、新场景塑造品牌个性，成为酒饮企业年轻化的重要策略。这类品牌的展位设计大多颇具潮流感，产 品口味多元。 图为消费者正在体验现场调酒。 在酒类展区，现场调酒、互动试饮等体验式场景吸引了大量年轻消费者。例如弗德莱博集团推出的果味 小瓶酒以"年轻人的情绪宣泄"为卖点，蕉贝的气泡酒则主打"与自己交杯"的理念，精准捕捉年轻群体的 个性化表达方式。 当下的消费市场呈现出什么特征？日前 ...

Group 1 - The food and beverage sector continues to show strength, with the Food ETF (515710) opening in positive territory and rising by 0.48% as of the report [1] - Major consumer goods stocks are leading the gains, with notable performances from liquor stocks, including a more than 4% increase in Jindaiwei and over 3% in Guyue Longshan [1] - The Food ETF has seen significant capital inflow, with a net subscription of 32.91 million yuan over the last five trading days and over 180 million yuan in total over the past 20 trading days [1][5] Group 2 - Guizhou Moutai's general manager, Wang Li, reported a stable market for Moutai's sauce-flavored liquor from June to August, with a significant recovery in sales in September, particularly for Moutai 1935 [3] - Guizhou Moutai is the second-largest holding in the Food ETF (515710), accounting for 14.61% of the fund's assets as of the second quarter of 2025 [3][4] - The valuation of the food and beverage sector remains low, with the Food ETF's underlying index PE ratio at 20.58, indicating a favorable long-term investment opportunity [4] Group 3 - Analysts from Guoxin Securities are optimistic about the food and beverage sector, highlighting its characteristics of low base, low holdings, and low expectations, which could lead to price increases [5] - CITIC Construction pointed out that government policies promoting quality development could benefit the low-end liquor and dining chains, with Moutai's sales showing signs of recovery [5] - The Food ETF (515710) tracks the CSI segmented food and beverage industry index, with a significant portion of its holdings in leading high-end liquor stocks and other beverage segments [5]

Core Viewpoint - China Wangwang Holdings Limited is facing significant challenges as it reports a decline in revenue and profit, indicating a potential risk of becoming obsolete if it fails to adapt to changing market dynamics and consumer preferences [1][3]. Financial Summary - For the fiscal year 2022, Wangwang achieved revenue of 22.93 billion RMB, a decrease of 4.41% compared to the previous year [2]. - The gross profit margin fell from 44.8% to 43.9%, attributed to rising costs of raw materials and packaging [2][9]. - The net profit attributable to shareholders was 3.37 billion RMB, down 19.77% from 4.2 billion RMB in the previous year [2][3]. Revenue and Profit Trends - Wangwang's revenue has stagnated for nearly a decade, with a notable decline in net profit for the first time in five years [3][4]. - The dairy and beverage segment, which is the largest revenue contributor, saw a 13.5% drop in revenue, while other segments like rice snacks and leisure foods experienced growth [4][6]. Product Performance - The flagship product, Wangzai Milk, has faced significant sales challenges, losing appeal among younger consumers and experiencing a double-digit revenue decline [7][31]. - Despite some product lines showing growth, the overall performance has been insufficient to offset the losses from the dairy segment [6][9]. Market Position and Challenges - Wangwang's reliance on traditional offline sales channels has hindered its ability to compete with emerging brands that leverage e-commerce [11][26]. - The company has struggled to innovate and adapt its product offerings, leading to a perception of stagnation and declining brand relevance [25][34]. Historical Context - Wangwang enjoyed a period of significant growth for two decades but has not introduced new blockbuster products in recent years, relying instead on legacy products [21][23]. - The company has seen its market capitalization shrink significantly since its peak, reflecting the disconnect between its financial performance and stock market valuation [13][16].

以下文章来源于摩登消费 ，作者付艳翠 摩登消费 . 潮趣消费指南，摩登生活方式。 作者： 付艳翠 来源：摩登消费 （ID：modengxiaofei ) 在"你旺我旺大家旺""再看，就把你喝掉""三年二班李子明同学"等广告营销下，中国旺旺一度给 80、90后的童年记忆打下了深深烙印。 "我小时候每年过年家里都要买旺旺大礼包，记得有一年买大礼包送游戏光盘，我非常喜欢。它的 名字我现在还记得——《热血躲避球》，之后的日子我将这款游戏打通了一次又一次。"90后辰辰 向「摩登消费」回忆道。 从几年前开始，辰辰购买中国旺旺的频率越来越少。 "现在买旺旺产品的时候不多，就过年时偶尔看见好玩的产品才买。"辰辰表示，不是不喜欢旺旺 了，只是因为几年前她脸上开始长痘，就再不敢买类似的零食了。 当曾经旺旺的忠实粉丝们成长到需要控糖的年纪，中国旺旺终于遇到了"中年危机"。 中国旺旺2024财年上半年（截至2024年9月30日止6个月）业绩显示，其营收为108.77亿元，同 比下滑3.5%。事实上，自2012年旺旺集团营收首次突破200亿元后，旺旺营收至今仍在该数值上 下徘徊，总营收依然未超越2021年时的239.8亿高位。 距离旺 ...