3月25日，东风商用车召开营销事业部干部大会。 东风商用车总经理助理、营销事业部总经理刘翼，东风商用车人力资源部副部长郭 威，营销事业部党委书记、副总经理蔡伦新及全体高管，国内营销部中层及以上干部参会。 经东风商用车有限公司研究、决定： 袁晓阳任东风商用车有限公司营销事业部国内营销部副部长（试用期一年），不再挂职东风商用车有限公司营销事业部国内营销部副部 长职务。 郭威宣布了干部任免决定 袁晓阳作表态发言 表示将在新的岗位上，坚决执行公司和营销事业部的战略部署，勇于担当，聚焦三个方面的重点工作，挑战达成更高营销目标，不负组 织的培养和信任。 要持续提升营销认知与能力。营销是认知—规划—实践—学习—再认知的循环过程，能将这一循环过程执行到位是能够打胜仗的基础， 过程的好坏决定能否打胜仗。包括袁晓阳在内的业务部门全体高管，都要持续提升营销能力，以实力带动终端市场销量与份额提升。 中层以上干部要从"纯业务型"转型为"业务+管理型"。要弥补在网络向心力、执行力、穿透力等方面管理上的短板，做到既要懂市场、 懂业务，也要会管理，能够带领团队打胜仗。 二季度务必树立背水一战的信心和决心。袁晓阳负责的四战区既是销量份额的担当 ...

Group 1: Domestic Market Strategy - The company continuously optimizes its sales network and service system to enhance marketing capabilities, focusing on five key initiatives: promoting quality products, strengthening channels, enhancing collaboration, improving efficiency, and controlling risks [1] - The marketing strategy includes building differentiated products and integrating online and offline promotional resources [1] - The company aims to solidify its basic channels, outperform retail channels, and expand incremental channels [1] Group 2: Overseas Business Development - In 2025, the company will focus on product innovation, emphasizing large capacity, multi-temperature zones, high energy efficiency, and low noise in its refrigerator offerings [1] - The marketing strategy will be user-centered, enhancing customer cooperation efficiency and aligning with large customer demands [1] - The company plans to accelerate brand expansion based on its ODM business foundation [1] Group 3: Air Conditioning Market Strategy - The company will leverage AI technology to enhance user experience and differentiate product design in the domestic air conditioning market [2] - Key products include "all dust-free" and "kitchen cabinet" models, along with strategic flagship products and a series of "Panda Lazy" products [2] - Increased market investment will be made through event marketing and new media to boost brand awareness and reputation [2] Group 4: Innovation and Growth Plans - The company will drive industry development through innovation in technology, products, manufacturing, and management [2] - The 2025 operational plan aims for dual growth in scale and profit, ensuring a healthy growth trend with profitable scale expansion [2] - The focus will be on resource integration, enhancing market foundations, and accelerating digital and intelligent transformation for high-quality development [2]