Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has accelerated its business model transformation, leading to a steady improvement in profitability. The performance for the first half of 2025 met expectations, with a revenue of 8,042 million yuan, down 10.45% year-on-year, and a net profit of 774 million yuan, up 8.74% year-on-year [6][5] - The company is focusing on supply chain reforms and store adjustments across four major business segments, which has resulted in improved operational efficiency [6] - The gross profit margin has increased, and despite a slight rise in expense ratios, overall profit margins have shown strong performance [6] Financial Data and Profit Forecast - Total revenue for 2025 is projected to be 18,075 million yuan, with a year-on-year growth rate of 5.5% [5] - The net profit attributable to the parent company is expected to be 1,406 million yuan in 2025, reflecting a year-on-year growth of 7.0% [5] - Earnings per share are forecasted to be 3.19 yuan in 2025, with a price-to-earnings ratio of 9 [5] Business Performance - In Q2 2025, the company achieved a revenue of 3,766 million yuan, down 8.81% year-on-year, while the net profit was 299 million yuan, up 7.96% year-on-year [6] - The company has implemented a "1+6+N" adjustment strategy, introducing 45 new brands and enhancing its store formats, which has led to a significant increase in customer traffic and sales [6] - The company has successfully organized promotional events that have driven sales growth across various segments, including a 12.9% increase in sales during promotional periods [6]