Core Viewpoint - Douyin has refuted rumors regarding penalties for selling Moutai below market prices, clarifying that the reports are misinterpretations of their actions against false advertising and suspicious low-price behaviors [1][1]. Summary by Sections Douyin's Response to Rumors - On November 10, media reported that Douyin would penalize sellers of Moutai if prices were below market rates, including promotions by influencers [1]. - Douyin's e-commerce representative stated that these claims are false and represent a misunderstanding of their policies [1]. Actions Against False Advertising - Douyin announced a crackdown on merchants and influencers using "fake low-price Moutai" for misleading promotions, which have led to consumer complaints [1]. - The platform emphasized that the rumors are easily identifiable and criticized media for continuing to spread them despite official denials [1]. Legal and Ethical Stance - Douyin called for consumers, merchants, and media to respect the truth and avoid spreading rumors, highlighting the importance of maintaining a healthy online environment [1]. - The company warned that it would take legal action against those who intentionally spread false information and distort facts [1].

Core Viewpoint - Douyin's e-commerce division has clarified that rumors regarding penalties for selling Moutai below market price are false, attributing the misunderstanding to misinterpretation of recent actions against false advertising [1] Group 1: Regulatory Actions - Douyin e-commerce has launched a special campaign to combat false advertising, focusing on misleading low-price promotions and suspiciously low-priced products [1] - The governance team has identified instances where some merchants sold Moutai at prices below the official factory price, indicating potential violations beyond normal low-margin sales [1] - Over 100 abnormal low-priced products have been banned, and 52 merchants have faced operational restrictions due to these violations [1] Group 2: Industry Response - Reports indicate that liquor merchants have received notifications from Douyin stating that selling Moutai below market prices will result in penalties [1] - Merchants have expressed that any Moutai sold below market prices, regardless of whether it is the domestic or overseas version, will be treated as suspicious for counterfeit, including cases where influencers provide subsidies [1] - The industry is committed to combating false marketing practices and preventing deceptive low-price tactics [1]

Core Viewpoint - The newly revised Anti-Unfair Competition Law will take effect on October 15, 2025, aiming to enhance market competition order and establish a unified, open, competitive, and orderly market system [1]. Summary by Sections General Principles - The law includes five chapters: general principles, unfair competition behaviors, investigation of suspected unfair competition behaviors, legal responsibilities, and supplementary provisions [1]. Unfair Competition Behaviors - The law emphasizes the need to address "involution-style" competition and introduces regulations for fair competition review systems [1][2]. - It clarifies the obligations of platform operators to manage unfair competition behaviors among their internal operators [3]. Investigation and Legal Responsibilities - The law specifies the criteria for behaviors that constitute confusion-related unfair competition, such as using others' trademarks as business names or setting others' product names as search keywords [3]. - It defines the elements constituting unfair competition behaviors like infringement of data rights and malicious trading [4]. Administrative Enforcement - The law aims to tackle issues related to large enterprises abusing their relative advantages to delay payments to small and medium-sized enterprises, and it increases the administrative penalty authority's level [5]. Focus on Platform Competition - Discussions during the legislative process highlighted the need for stricter regulations on platform unfair competition behaviors, with suggestions for detailed provisions to facilitate enforcement [6]. - Specific provisions addressing "forced pricing below cost" and "large enterprises abusing their dominant position" were noted as responsive to recent developments in internet technology and business models [6]. Digital Environment Concerns - There are calls to further specify unfair competition behaviors in the digital environment, particularly regarding the misalignment of responsibilities between AI-generated technologies and e-commerce platforms [6]. - A proposal was made to introduce penalties for "aiding behaviors," where individuals or entities knowingly support others in engaging in unfair competition practices [7].