Workflow
解压经济
icon
Search documents
这届打工人正在为“情绪价值”付费
虎嗅APP· 2025-03-21 10:32
Core Viewpoint - The article discusses the rising trend of "fidget toys," particularly the Tangle, among urban workers as a means to alleviate workplace anxiety and improve focus, reflecting a broader cultural shift towards seeking emotional value in everyday objects [1][2][3]. Summary by Sections Fidget Toys and Workplace Culture - The Tangle, a colorful plastic fidget toy, has gained popularity among workers, marketed as a tool to enhance focus and relieve anxiety, selling for around 70 yuan each [1][4][6]. - The emergence of fidget toys like Tangle is linked to the growing trend of self-improvement among workers, with products like "扭扭乐" (Tangle) entering office spaces [3][4]. Market Dynamics - The Tangle's price can reach up to 108 yuan on resale platforms, indicating a significant markup from its production cost of around 5 yuan [7][8]. - The fidget toy market has diversified, with premium versions made from materials like wood being sold for over 700 yuan, attracting a new consumer base [8][9]. Psychological and Medical Aspects - Tangle has been recognized as a therapeutic tool for ADHD (Attention Deficit Hyperactivity Disorder), with claims of improving focus and reducing anxiety, supported by its classification as a medical device by the FDA [9][10]. - The article highlights the increasing prevalence of ADHD diagnoses among adults, with many individuals self-identifying with the condition based on common symptoms [14][16]. Cultural Implications - The rise of ADHD as a trendy diagnosis reflects a societal shift, where symptoms are often trivialized or misidentified, leading to a culture of self-diagnosis [15][22]. - The Tangle and similar products serve as coping mechanisms for individuals navigating the pressures of modern work life, providing a socially acceptable outlet for anxiety [20][21]. Consumer Behavior - The popularity of fidget toys is driven by their perceived emotional value, with consumers willing to pay a premium for items that offer stress relief and a sense of control in chaotic environments [19][20]. - The article notes that while fidget toys may provide temporary relief, their effectiveness in treating ADHD remains scientifically unproven [19][20].