部分人对问题思考的重点偏移到了：是没钱就不关注这些、家庭负担不起。然而，问题的核心对绝大多数家庭来说，不是有钱没钱（能力）的问题，而是认知的问题哪怕是北上广深，洗牙一次只要 100-300 元；整牙的价格范围大致在 5000 - 60000 元，普通家庭的小孩用金属托槽牙套在 10000 以内；一次体检，公立医院只要 800 以内；如果不是做手术，脊柱侧弯矫正的费用可能在 3000 - 20000 元；还有评论区里经常提的青春痘问题，维 A 酸十几块一支，去公立医院皮肤科挂号几十块上面这些，哪怕是人均月薪八千的家庭，在不考虑房贷的情况下也能负担得起咬合健康没有结石的牙齿、健康的脊椎、每年一次的体检，和体面的皮肤多的是消费主义和拜金的宣传，告诉人们一个月几个月的工资够买什么品牌的衣服和包，但鲜有人不告诉普罗大众要如何最低成本提高自己的健康水平，有哪些很便宜都能负担得起的路径，因为那些的利润率怎么能比得上奢侈品呢？现在这个 AI 时代，人们很容易解决很多 “知道自己不知道” 的问题，因为只要对 AI 打破砂锅问到底，问题的答案和解决方案都会是很清晰的，然而对于 “不知道自己不知道” 的问题，AI 恐怕也是很难帮到 ...

Core Insights - The article emphasizes that in the internet era, having a scene inherently brings traffic, making scene marketing a powerful tool for brands [1][30] - It discusses the importance of brand recognition and how scene marketing can achieve significant results even for lesser-known companies without substantial spending [3][14] - The article outlines a simplified business structure consisting of cognition, transaction, and relationship, highlighting the cyclical nature of these elements in commercial activities [4][14] Summary by Sections Scene Marketing - Scene marketing is described as having a strong inherent ability to generate traffic and is seen as a natural fit for integrated marketing communication (IMC) [5][24] - The article posits that scene marketing can effectively utilize various media and communication modes, including high-intensity and high-density recognition patterns [26][29] Recognition and Communication Models - Five classic cognitive communication models are identified: 1. Word-of-mouth and private domain models, characterized by high recognition intensity but slow dissemination [6][16] 2. Flow advertising model, which relies on high-density recognition through mass media [7][21] 3. Interactive recognition model, which emphasizes the interaction at sales points [9][15] 4. Public domain flow model, which leverages user-generated content (UGC) for mass recognition [19][20] 5. IMC model, which integrates all recognition modes into a cohesive strategy [11][19] The Role of Cognition - Cognition is identified as the starting point of the business structure, leading to transactions and relationships, which in turn feed back into cognition [4][14] - The article highlights that effective marketing begins with cognition, which is initiated through communication [5][30] Scene as a Communication Medium - Scenes are presented as versatile communication materials with natural dissemination capabilities, making them ideal for modern marketing strategies [5][29] - The article concludes that scenes possess a unique ability to evoke emotions, which is crucial for effective communication in the video era [29][31]

Core Viewpoint - The article emphasizes the importance of recognizing and breaking through one's cognitive limitations to understand the broader world and one's true self [5][16][20]. Group 1: Cognitive Limitations - The story of the river god (河伯) illustrates how one's limited perspective can lead to ignorance, as he only understood the vastness of the sea after seeing it [11][12][16]. - The concept of "井底之蛙" (the frog in the well) symbolizes individuals who are confined by their limited experiences and cannot comprehend the vastness of the world beyond their immediate surroundings [18][20][56]. - The article discusses how societal norms and personal experiences reinforce existing beliefs, making it difficult to break free from cognitive constraints [23][32][66]. Group 2: Nature of Existence - The sea god explains that true greatness is not about being the largest but understanding the relative nature of existence, where everything is interconnected and insignificant in the grand scheme [25][28][30]. - The article suggests that individuals should not be overly concerned with societal values of wealth and status, as these are often subjective and can limit one's perspective [37][39][46]. - It highlights the importance of aligning with one's true nature and not succumbing to external pressures that distort personal values [71][73]. Group 3: Self-Understanding - The narrative stresses that true understanding comes from self-awareness and recognizing one's desires and values, rather than conforming to societal expectations [69][74]. - The article concludes that the ultimate form of cognition is understanding oneself, which allows individuals to shape their lives according to their true preferences [72][74].

Core Insights - The article emphasizes the importance of self-improvement and personal growth as articulated by Jack Ma, highlighting his philosophy on life and success [1] Group 1 - Jack Ma advocates for continuous effort in becoming a better version of oneself [1]

Core Viewpoint - The article highlights the disparity in earning potential in today's economy, emphasizing that the key difference lies in cognitive awareness and the ability to identify and act on opportunities [1][24]. Group 1: Business Model and Opportunity - A case study is presented about a blogger selling a document containing information on medical beauty clinics in South Korea, which compiles user experiences to help others avoid pitfalls [2][3]. - The document has gathered over 300 clinics and is continuously updated, selling for 18 yuan, with 100,000 copies sold, generating significant revenue [4][5]. - The creation of this document requires minimal startup costs and technical skills, leveraging AI to gather information quickly [9][10]. Group 2: Market Demand and Consumer Behavior - The medical beauty market has substantial demand, but many potential consumers are deterred by the complexities involved, such as language and cultural barriers [10][12]. - The document serves as a valuable resource for consumers, allowing them to make informed decisions at a low cost compared to the potential high risks of poor medical procedures [12]. Group 3: Information Gap and Execution - The article discusses the prevalence of similar information-sharing models across various sectors, indicating that many individuals are quietly profiting from these opportunities [14][24]. - It emphasizes that the primary barrier to entry is often the perceived complexity and effort required, rather than actual technical challenges [21][24]. - The importance of identifying a market need and testing a minimal viable product is highlighted, suggesting that even small-scale efforts can validate market potential [26]. Group 4: Cognitive Awareness and Action - The article concludes that the ability to recognize and act on opportunities is crucial, with a focus on the mindset of individuals who see potential where others see obstacles [24][29]. - It encourages proactive behavior in seeking out information gaps that can be monetized, reinforcing that success is achievable through informed action [27][30].

Core Viewpoint - The article emphasizes that an individual's career advancement is determined more by their level of cognition than by hard work alone, suggesting that higher cognitive awareness leads to greater opportunities and success in the workplace [4][5]. Group 1: Cognition in Career Advancement - The article discusses the phenomenon where some employees advance quickly while others remain stagnant, attributing this to differences in cognitive levels rather than effort [4][5]. - It illustrates the "cow-horse view," where individuals who work hard without strategic thinking end up in low-paying jobs, while those who elevate their cognitive awareness can achieve management positions [7]. - The story of a character named Yanzi highlights the importance of adapting to industry changes, as her lack of foresight led to her marginalization when the company shifted focus to short videos [7]. Group 2: Wealth Cognition - The article presents the idea that mature professionals understand the importance of earning based on value rather than time, equating skill accumulation to interest earned in a bank [12][13]. - It shares an example of a character, Li Mujia, who initially viewed work as a time-for-money exchange but later realized that increasing her value was key to career success [18][19]. - The article quotes Rockefeller, stating that wealth is a compensation for cognition rather than hard work, emphasizing that maintaining valuable skills is crucial for long-term success [21][22]. Group 3: Relationship Cognition - The article categorizes workplace mindsets into three types: the "chicken" mindset (you must lose), the "sparrow" mindset (I must win), and the "eagle" mindset (we all win together), highlighting the importance of collaboration over competition [26][28]. - It recounts a story of two managers who undermined each other, resulting in their dismissal, illustrating the detrimental effects of low cognitive awareness in a team setting [30][35]. - The article concludes that successful individuals understand the value of mutual support and collaboration, which leads to shared success in the workplace [46][48].

Group 1: Business Insights - The essence of business is to acquire barriers [7] - A useful ancient rule in business involves finding a simple principle and strictly adhering to it [8] - Successful businesses can make decisions easily, while struggling businesses face significant difficulties in decision-making [11] Group 2: Work and Personal Conduct - Understanding the limitations of one's own intellect is crucial for effective problem-solving [18] - The importance of simplicity in thought and seriousness in action is emphasized [20] - Avoiding the temptation to conform to the average is essential for achieving exceptional results [22][23] Group 3: Investment Philosophy - The essence of investment is to seek mispriced opportunities [31] - The principle of investing in great companies at fair prices is reiterated multiple times [29] - The focus should be on long-term value rather than short-term gains [41] Group 4: Cognitive Models - Common sense is often misunderstood and is actually quite rare [39] - Self-deception is a significant barrier to personal growth and success [40] - The importance of maintaining integrity and honesty in one's actions is highlighted [49]