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创新驱动、文化赋能,浙江广告业打造高质量发展新标杆
Xin Hua Wang· 2025-07-15 09:32
广告业的高质量发展,既是驱动经济增长的"强力引擎",又是展现文化魅力的"金色名片",为品牌建设注入澎湃动能,撬动消费市场新潜能,同时以创 新表达传递文化价值,成为彰显时代精神的重要载体。 近日,市场监管总局发布《中国广告业发展指数报告(2025)》。指数显示,我国广告业市场规模持续扩大,2024年经营额突破1.5万亿元,较上年增 长17.9%,数字广告成为产业发展核心引擎,新业态、新模式不断涌现。浙江连续5年被评为广告业高质量发展"先导级"省份。 作为经济大省、文化强省,浙江广告业表现更为亮眼,杭州、宁波等地广告产业集聚效应显著,数字营销、跨境电商广告、直播电商广告等新业态蓬勃 发展,成为全国广告业创新发展的风向标。 浙江广告业实力领跑全国 数字广告比重超80% 近年来,浙江广告业保持高速增长态势。据浙江省市场监管局数据,2024年全省广告经营额首次突破2000亿元大关,同比增长28.5%,综合实力稳居全 国广告业第一梯队。 广告业正从"规模扩张"向"价值深耕"转型——以数字化、智能化浪潮为引擎,驱动广告创意、媒介策略、效果评估的全链路革新,数字广告成为产业发 展核心引擎,广告业新质生产力加快形成。浙江广告业 ...
42页|2024年度中国物流科技市场数据报告
Sou Hu Cai Jing· 2025-05-02 04:23
Core Viewpoint - The report from the Net Economy Research Center defines logistics technology as an ecosystem supported by e-commerce, encompassing various logistics categories such as comprehensive e-commerce logistics, cross-border logistics, instant logistics, warehousing logistics, freight O2O, third-party express delivery, last-mile delivery, smart logistics service providers, logistics supply chains, and bulk logistics [1][16]. Industry Overview - The logistics technology industry chain includes major players across different categories: 1. Comprehensive e-commerce logistics: Cainiao Network, JD Logistics, Suning Logistics, Anxun Logistics [1][16] 2. Cross-border logistics: Yunquna, Disifang, Zongteng Group [1][16] 3. Instant logistics: Dada Express, Meituan Delivery, SF City, Fengniao Delivery [1][16] 4. Warehousing logistics: Paixun Intelligent, Hairou Innovation, Syrius [1][16] 5. Freight O2O: UU Runner, Flash Delivery, Didi Freight, Huoyun [2][16] 6. Third-party express delivery: SF Express, Shentong Express, YTO Express, Zhongtong Express, Yunda Express, Jitu Express [2][16] 7. Last-mile delivery: Fengchao, Jinlinbao [2][16] 8. Smart logistics service providers: Dizhantian, Yazuishou, Fenghuodi [2][16] 9. Bulk logistics network: Wangsheng Yunze, Chuanhua Zhili [2][16] 10. Logistics supply chain: ProLogis, Riri Shun [2][16] Geographic Distribution - The report indicates that the most logistics technology companies are located in "Beijing, Shanghai, Guangdong, and Zhejiang." - Beijing: JD Logistics, G7 Yiliu, Flash Delivery, Didi Freight [20] - Shanghai: Dada, Debang Express, KuaiCang, Aneng Logistics, Jitu Express, Zhongtong Express [20] - Zhejiang: Cainiao, Songjianxia, SF City, Kuaihuoyun, Yunda, Shentong Express, Baishi Logistics [20] - Guangdong: Fengchao, Yunyi Tong, Shunyou Logistics, Yuancang Overseas Warehouse, Ruiyun Cold Chain, SF Express, Huoyun [20] Policy Developments - Key policies impacting the logistics technology sector include: 1. March 1: Ministry of Transport issued the "Express Market Management Measures," requiring express delivery personnel to obtain user consent before delivering to smart lockers [22]. 2. April 26: Ministry of Commerce released the "Digital Commerce Three-Year Action Plan (2024-2026)," promoting data sharing in logistics and green packaging transformation [22]. 3. July 31: Central Committee of the Communist Party and State Council issued opinions on accelerating the green transformation of economic and social development, aiming for a 9.5% reduction in carbon emissions from operational transport vehicles by 2030 [22]. Market Data - The report provides various market data for the logistics sector: 1. The express delivery industry revenue is projected to reach 1.52 trillion yuan in 2024, with a growth rate of 8.57% [31]. 2. The instant logistics market is expected to exceed 420 billion yuan in 2024, showing a significant growth of 68% [34]. 3. The same-city freight market is projected to be approximately 1.9964 trillion yuan, with a year-on-year growth of 17.48% [37]. 4. The smart express cabinet market is estimated to reach 58 billion yuan, growing by 16% [40]. 5. The cross-border e-commerce logistics market is expected to reach 3.28 trillion yuan, with a growth of 30.15% [45]. 6. The cold chain logistics market is projected to be 536.1 billion yuan, with a growth of 3.69% [48]. 7. The global e-commerce logistics market is expected to reach 9.65 trillion yuan, with an increase of 8.61% [52].