跨境电商战略转型
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迎风加速 拼出跨境电商新版图
Sou Hu Cai Jing· 2025-09-04 02:19
Group 1 - The core viewpoint of the article highlights that Chinese cross-border e-commerce sellers are actively seeking strategic transformation and diversification in market layout to find more certainty, with 88% of surveyed sellers planning to develop new markets [1] - The Latin American market is characterized by low competition saturation and high growth potential, with a projected e-commerce market size exceeding $1 trillion by 2027, doubling from 2023 [2] - Brazil and Mexico are identified as the top two e-commerce markets in Latin America, serving as prime entry points for cross-border e-commerce sellers [3] Group 2 - The challenges for companies expanding into the Latin American e-commerce market include changes in tax policies, import duties, and complex legal regulations, which can affect operational efficiency [4] - The Southeast Asian e-commerce market is experiencing rapid growth, with the total GMV expected to increase from $37.1 billion in 2019 to $128.4 billion in 2024, representing a growth rate of over 300% [6] - The Regional Comprehensive Economic Partnership (RCEP) has provided tangible benefits for cross-border e-commerce, such as reduced tariffs and faster customs clearance, enhancing product price competitiveness [7]