跨文化叙事

Search documents
“携手打造具有国际竞争力的华语电影”
Ren Min Ri Bao· 2025-07-26 21:52
Group 1 - The 8th Malaysia International Film Festival is currently taking place in Kuala Lumpur, showcasing the increasing presence of Chinese films, including "My Friend Andre," which is competing for the highest award, the "Golden Ring Award" [1] - The Chinese animated film "Ne Zha" has gained significant attention in Malaysia, providing an excellent opportunity for Malaysian audiences to understand Chinese culture, particularly due to the character's familiarity within the Chinese mythological context [1] - The success of these films is attributed to their effective cross-cultural narratives, addressing universal themes such as justice, bravery, and love, which resonate with Malaysian audiences [1] Group 2 - Recent years have seen innovations and breakthroughs in Chinese cinema, enhancing cultural expression through technology, exemplified by the advanced computer graphics in "Ne Zha," which offers an unprecedented sensory experience [2] - The collaboration between China and Malaysia in film has intensified, with notable projects such as the co-produced documentary "Our Story" and the Malaysia Chinese Film Festival, showcasing various Chinese films to local audiences [2] - There is a natural cultural connection between Malaysia and China, with hopes for increased cooperation in film co-production, distribution, and market expansion to create internationally competitive Chinese-language films [2]
丰富中国话语 创新中国叙事
Ren Min Ri Bao Hai Wai Ban· 2025-05-04 22:31
Core Viewpoint - China has significantly improved its international discourse power and influence through innovative international communication strategies, as highlighted by its rise in the global soft power index [12][13]. Group 1: Soft Power and International Communication - According to the Brand Finance 2025 Global Soft Power Index, China ranks second globally, having improved its position by three places over the past year [12][13]. - China has achieved growth in six out of eight soft power pillars and two-thirds of specific indicators, indicating positive outcomes in international communication [13]. - Despite these achievements, there remains a need for improvement in global perceptions of China's lifestyle and tourism appeal [13]. Group 2: Diverse Participation in International Communication - The current international communication system in China does not match its comprehensive national strength and international status, necessitating a collaborative effort from various stakeholders, including government, media, and individuals [14]. - The role of overseas Chinese as cultural ambassadors is crucial in enhancing international communication and showcasing a credible and appealing image of China [15]. Group 3: Content and Channel Diversification - The high score in the "Business and Trade" indicator suggests that as international recognition of China grows, there is an increasing demand for understanding the underlying values and culture of Chinese enterprises [14]. - There is a call for a richer narrative in international communication, focusing on economic, technological, and cultural stories to enhance the effectiveness and impact of China's international messaging [14]. Group 4: Cross-Cultural Narratives - Cross-cultural narratives play a vital role in fostering mutual understanding and trust among nations, with an emphasis on China's unique cultural values and practices [17][18]. - China's narrative should include its achievements in poverty alleviation and technological advancements, showcasing its global responsibilities and contributions [18]. Group 5: Enhancing Persuasiveness of Chinese Discourse - Different types of discourse, including civilizational, national, governance, and innovative narratives, are essential for effectively communicating China's policies and values to the world [19][20]. - The connection between policy and storytelling is crucial for enhancing the empathy and resonance of China's narrative [20]. Group 6: Embracing Technological Change - The international communication landscape is undergoing significant changes due to technological advancements, necessitating a strategic approach to leverage new tools and platforms for effective storytelling [21][22]. - Examples of successful initiatives include collaborations between media and cultural institutions to enhance the global reach of Chinese narratives [23]. Group 7: Corporate Responsibility and Global Engagement - Chinese enterprises are increasingly "going global," and they should actively integrate into local economies while promoting China's image and stories [24][25]. - Companies are encouraged to innovate in international communication by addressing themes such as green development and cultural exchange, thereby fostering connections with global audiences [25].
用动画解码中国文化(侨界关注)
Ren Min Ri Bao Hai Wai Ban· 2025-05-01 21:51
Core Perspective - The article highlights the journey of Li Shuyi, a visual animation designer, who has made significant contributions to the development of Asian-related programs in the U.S., enhancing cultural exchange between China and the U.S. and increasing the influence of Chinese female designers on the international stage [2][4]. Group 1: Education and Early Career - Li Shuyi developed a passion for art and animation from a young age, leading her to study animation at Jinan University, where she gained theoretical knowledge and practical experience [3][4]. - After graduation, she entered the animation advertising field, which deepened her understanding of animation applications and opened new career opportunities [4][5]. Group 2: Professional Achievements - In 2013, Li Shuyi pursued further studies at Pratt Institute in New York, where her animated short film "Good Service" received recognition at several film festivals, reflecting her ability to convey universal themes of perseverance [4][5]. - She played a key role in the development of the popular food channel "Spring Festival Menu" on the Discovery Channel, showcasing Chinese culinary culture and facilitating cultural exchange through food [5][6]. Group 3: Cultural Integration - The visual design of "Spring Festival Menu" utilized warm colors and traditional elements to create a festive atmosphere, effectively engaging American audiences while preserving the uniqueness of Chinese culture [6][7]. - Li Shuyi emphasized the importance of visual storytelling in cultural dialogue, allowing for a subtle yet impactful exchange of cultural values [6][7]. Group 4: Recent Projects and Future Aspirations - In 2023, she contributed to the promotional design for the influential film "Barbie," which aimed to inspire audiences with its empowering themes [7][8]. - Currently, she is involved in visual guidance for brand upgrades at X Company, owned by Elon Musk, and aspires to continue exploring new artistic realms while promoting Sino-American cultural exchange [8][9].