2025广州车展，华为车BU成为了聚光灯下的焦点，其与东风汽车集团、广汽集团合作打造的"两 境"——奕境、启境，更是备受瞩目。 与鸿蒙智行打造的"界"不同，此前，华为车BU和车企合作打造的"境"仍是"犹抱琵琶半遮面"。为了向 市场传达更清晰的品牌信息，"两境"在本届广州车展前在同一天举办了媒体沟通会。 在沟通会上，"两境"和华为车BU的高管齐聚，讲述了一个共性造车故事：即与华为的新合作模式之 下，"争吵"成为"两境"团队融合面临的普遍问题。 三是，华为智能车派出项目人员入驻车企，双方打合成一个项目团队，联合办公，及时调整产品规划 等。 比如，启境曾入驻800名华为智能车的项目人员，与广汽协同工作。目前，华为智能车解决方案BU Marketing部首席营销官王凯已任启境CMO，相关公关团队也已进驻启境。而奕境的人员构成中，沿用 了华为车BU对接东风集团的研发、销售团队。 四是，"两境"将各自建立独立的渠道进行销售，区别于原本传统车企的渠道和华为终端渠道。 "最近有个朋友问我，你跟华为合作那么久，有没有觉得华为很强势？"启境CEO刘嘉铭在媒体沟通会中 主动提及这一话题。他称，项目团队为了讨论一个项目会出现争吵的状 ...

Core Viewpoint - Huawei is set to launch a new collaborative model for automotive companies within this year, which differs from its previous "Hi model" and "Smart Selection Car" approach, aiming to create a co-structured framework led by car manufacturers with deep integration of Huawei's technology [1] Group 1: Current Collaboration Models - Huawei currently has three collaboration models in the automotive sector: "Component Supply Model," "Hi Solution," and "Hongmeng Smart Travel" [2] - The "Hi Plus" model is being explored by various car manufacturers, indicating an evolution or variant of the existing Hi model [2][3] - Companies like Lantu and Avita are actively working on the "Hi Plus" model, with Avita planning to launch 17 new products by 2030 [2][3] Group 2: Characteristics of the Hi Plus Model - The Hi Plus model emphasizes deeper integration of Huawei's technology from the engineering phase, allowing for more extensive participation in product definition, marketing, and ecosystem services [4][5] - Compared to the Hi model, the Hi Plus model has a broader scope, including user insights and product development testing [5] - The model is seen as a bridge between the Hi model and the Hongmeng Smart Travel model, with differences in brand management and sales responsibilities [5][6] Group 3: Market Implications - The increasing number of car manufacturers collaborating with Huawei may lead to diluted technical solutions and overlapping product matrices, raising concerns about differentiation in the market [5][6] - Companies are encouraged to leverage Huawei's advanced technology to enhance their market competitiveness, especially as the automotive industry faces a phase of accelerated elimination [4][6] - The collaboration aims to cover more vehicle types and markets, benefiting Huawei's technology development and revenue [6]