车企跨界卖保险再添一例。 12月4日，《国际金融报》记者注意到，北京盛唐保险经纪有限公司近日发布公告称，由于经营需要， 公司名称变更为"丰田保险经纪（北京）有限公司"（下称"丰田保险经纪"）。 据公司官网介绍，丰田保险经纪依托股东资源并凭借广泛的业务布局，致力于为丰田及雷克萨斯经销商 及零售和机构客户提供丰富多元的保险产品，涵盖零售客户车险、库存融资财产险、大客户车险，以及 其他特色非车险等。 近年来，车企"闯关"保险业脚步加快。在业内人士看来，对车企而言，卖保险可谓"一箭多雕"：既可以 构建"车+险"服务闭环，通过保险业务链接购车、售后等场景，增强与用户之间的联系；也可以依托车 辆数据优化风险定价模型，推出更个性化的保险产品，拓展佣金及增值服务等盈利渠道。 那么，车企竞相布局保险业务的背后，究竟是在下怎样一盘棋？ 车企扎堆涉"险" 公开资料显示，丰田保险经纪是国家金融监督管理总局批准成立的全国性保险经纪公司，总部设于北 京，在全国八个省份设立了分支机构，包括广东、浙江、新疆、云南、四川、河南、辽宁、吉林。 穿透股权关系来看，丰田保险经纪是丰田金融服务（中国）有限公司的全资子公司，后者则隶属于丰田 汽车株式会 ...

Core Insights - The automotive industry is entering a new phase of cross-industry competition, with Toyota's recent rebranding of Beijing Shengtang Insurance Brokerage to Toyota Insurance Brokerage marking a significant move into the insurance market [1][2] - This shift reflects a broader trend in the automotive sector towards service-oriented and ecosystem-based business models, where car manufacturers are increasingly looking to offer insurance services alongside vehicle sales [1][3] Company Developments - Toyota Insurance Brokerage, a national insurance brokerage approved by the National Financial Regulatory Administration, has established branches in eight provinces across China [2] - The company is a subsidiary of Toyota Financial Services (China) Co., Ltd., which is part of Toyota Financial Services Corporation [2] Industry Trends - The trend of automotive companies entering the insurance market is becoming mainstream, with many manufacturers acquiring existing insurance licenses or establishing new ones to enhance their service offerings [3][6] - The integration of insurance services into the automotive sales and after-sales process is seen as a key strategy for increasing customer loyalty and profitability [3][7] Strategic Advantages - Toyota Insurance Brokerage aims to leverage its parent company's resources and extensive dealer network to provide a diverse range of insurance products, including auto insurance and property insurance for inventory financing [4][5] - The ability to access vast amounts of customer data allows automotive companies to tailor insurance products, reduce customer acquisition costs, and improve risk management [5][8] Market Dynamics - The tightening of insurance license approvals has led many automotive companies to pursue acquisitions as a more efficient route to enter the insurance sector [6] - The automotive industry's transformation, driven by changing consumer demands and internal business needs, is pushing companies to explore new revenue streams through insurance services [7][8]

Core Viewpoint - The automotive industry is entering a new phase of cross-industry competition, with Toyota's recent establishment of a national insurance brokerage as a strategic move to penetrate the insurance market, reflecting a broader trend of automotive companies transitioning towards service-oriented and ecosystem-based business models [1][3][12]. Group 1: Company Developments - Beijing Shengtang Insurance Brokerage has officially changed its name to Toyota Insurance Brokerage (Beijing) Co., Ltd., which will serve as a key to Toyota's entry into the insurance market [1][4]. - Toyota Insurance Brokerage is a wholly-owned subsidiary of Toyota Financial Services (China) Co., Ltd., which is part of Toyota Financial Services Corporation [6][9]. - The company aims to provide a diverse range of insurance products to Toyota and Lexus dealers, as well as retail and institutional customers, leveraging its extensive business network [9][10]. Group 2: Industry Trends - The integration of automotive and insurance services is seen as a necessary evolution, with automotive companies increasingly focusing on selling insurance and providing related services as a new growth avenue [3][12]. - The trend of automotive companies entering the insurance market has been accelerated by tightening regulations on insurance license approvals, leading many to acquire existing licenses as a more efficient entry strategy [7][12]. - The automotive sector's shift towards insurance services is driven by the need to enhance profitability, improve customer service, and leverage vast amounts of customer data for tailored insurance offerings [13][14]. Group 3: Strategic Implications - Toyota's entry into the insurance market is expected to enhance service quality, increase customer loyalty, and improve brand recognition, but it requires a strong internal control system and compliance awareness to deliver real value to customers [11][14]. - The ability to integrate insurance services into the entire customer journey, from vehicle purchase to after-sales, is crucial for increasing customer stickiness and maximizing the value of the automotive ecosystem [10][13]. - The successful transition from a "selling cars" mindset to a "service-oriented" approach is essential for automotive companies to thrive in the insurance sector, necessitating a fundamental shift in business strategy [14].