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京东、美团、阿里纷纷“跑步入场” 电商巨头挤进“硬折扣店”
Shen Zhen Shang Bao· 2025-09-18 23:48
Group 1 - The retail industry is witnessing a fierce competition in the "hard discount" segment, with major players like Zhongbai Group, JD.com, Meituan, Hema, and Wumart rapidly entering the market [1][2] - Hard discount stores focus on significantly lowering costs and improving efficiency to offer lower prices, contrasting with "soft discount" stores that emphasize near-expiry or slightly imperfect products [2][3] - Zhongbai Group plans to open 51 hard discount stores in Hubei, with a SKU range of 800-1500 and substantial price reductions [3] Group 2 - The hard discount sector is emerging as a new growth point in the global retail market, with a projected growth rate of 8.2% in discount retail channels and an increase of $61.1 billion in sales of discount products by 2024 [4] - The Chinese hard discount market is expected to exceed 200 billion yuan by 2024, with current penetration at only 8%, indicating significant growth potential compared to Germany's 42% and Japan's 31% [4] - Aldi's expansion in China exemplifies the potential for growth, as it has steadily increased its store count and is now expanding beyond Shanghai [4] Group 3 - Despite the promising outlook, the hard discount market faces challenges such as supply chain optimization, cost reduction, and intense market competition [6][7] - The core of the hard discount business model is "extreme low prices," achieved through streamlined product categories and efficient supply chains, but this leads to lower profit margins [6][7] - Hard discount stores typically have gross margins of 10%-15%, significantly lower than the 20%-25% margins of traditional supermarkets, highlighting the competitive pressure in this segment [7]