运动+消费
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姑苏区“运动+消费”促消费成效显著 首周拉动消费1300余万元
Su Zhou Ri Bao· 2025-11-06 00:04
Core Insights - The "Walking to the City of Fortune" event has significantly boosted consumption in Gusu District, generating over 13 million yuan in the first week through a combination of special consumption funds, merchant discounts, and bank-specific activities [1][2] Group 1: Consumption Promotion Strategies - Gusu District has adopted a "sports equals consumption, experience equals consumption" philosophy to stimulate consumer activity, creating a comprehensive consumption promotion system covering six sectors: clothing, food, accommodation, transportation, pets, and entertainment [1] - A total of 142 quality merchants from various sectors, including dining, cultural creativity, and retail, have been selected to form four distinctive zones: "Gusu Breakfast," "Youth Shops," "Ancient City Renewal Alliance," and "Integrity Business Alliance" [1] Group 2: Financial Incentives and Consumer Engagement - To maximize consumption potential, Gusu District collaborated with Jiangsu Bank to raise 120,000 yuan in special consumption funds, offering discounts such as 10 yuan off for purchases over 50 yuan and 20 yuan off for purchases over 100 yuan [2] - Consumers who registered for the walking event could unlock a "consumption rights package," allowing them to enjoy discounts at 142 participating merchants, effectively converting their enthusiasm for exercise into consumer spending [2] Group 3: Market Response and Performance Metrics - On the first day of the event, the special consumption fund was utilized for over 38,000 yuan, directly driving nearly 450,000 yuan in consumption [2] - During the first week, the market showed a multi-dimensional growth trend, with merchant self-discount activities resulting in over 1,700 transactions and driving over 11 million yuan in consumption [2] - Jiangsu Bank's exclusive discount activities performed well, achieving over 4,000 transactions and generating more than 1.5 million yuan in consumption [2]
第九届阜新篮球节暨2025四国男篮邀请赛开幕
Xin Hua Wang· 2025-08-25 01:32
Core Points - The 9th Basketball Festival and the 2025 Fuxin Four-Nation Men's Basketball Invitational Tournament commenced on August 22, featuring teams from China, the USA, Australia, and Spain [1] - The event is hosted by the Fuxin Municipal Government and aims to promote basketball culture and community participation [1] - Fuxin, recognized as a "Basketball City" by the Chinese Basketball Association, has a strong basketball foundation and a well-established youth training system [1] Industry Impact - The tournament is expected to boost local tourism and consumption, with an influx of fans and visitors enhancing hotel, dining, and tourism markets [3] - The integration of sports and tourism is creating new business opportunities in the region, highlighting the potential for economic growth through sporting events [3]
“全民健身日”系列活动启动 139家场馆免费或优惠开放
Shen Zhen Shang Bao· 2025-08-08 21:44
Group 1 - The core event of the "National Fitness Day" in Shenzhen was launched on August 8, 2023, with nearly 1,500 participants engaging in health-related activities [1] - Shenzhen has built 46,000 various sports facilities, increasing the per capita sports area to 2.52 square meters, earning the title of "National Model City for National Fitness" [2] - The city is actively promoting outdoor sports, focusing on hiking, water sports, and low-altitude sports, with key areas like Dapeng Peninsula and Binhai Cycling Road under development [2] Group 2 - Shenzhen organized 57 popular sports events during the "National Fitness Day," covering various activities such as ball games, hiking, cycling, and water sports [1] - The city plans to provide over 100,000 public fitness tests in 2024, with more than 8 million residents participating in regular sports activities [2] - Upcoming outdoor sports events include cycling, sailing, and various ball games, aiming to enhance community engagement in fitness [2]