Core Viewpoint - The article discusses the contrasting experiences of tourism during the recent holiday period, highlighting a significant increase in travel numbers but a decline in per capita spending, indicating a shift in consumer behavior towards local tourism and budget-consciousness [12][14][46]. Group 1: Travel Data and Trends - During the holiday from October 1 to October 8, the total cross-regional movement of people reached approximately 2.432 billion, averaging 304 million per day, a year-on-year increase of 6.2% [12]. - The actual number of domestic travelers during the 8-day holiday was 888 million, an increase of 123 million compared to the previous year's 7-day holiday [14]. - The majority of travel was local, with 2.24 billion people traveling by road, indicating that many travelers were either visiting local attractions or returning home rather than traveling long distances [20][22]. Group 2: Consumer Spending Patterns - Total spending on domestic travel during the holiday was approximately 809 billion, an increase of 108.2 billion from the previous year [27]. - Per capita daily spending was 113.9 yuan, a decline of 13% year-on-year, and only 95.9% of the level seen in 2019 [28]. - The average daily expenditure suggests that many travelers spent significantly less, with some spending as little as 28 yuan on additional expenses after basic costs [30][32]. Group 3: Shift in Tourist Demographics - The increase in local tourism is attributed to a rise in local visitors, while the number of out-of-town tourists has decreased, leading to a bustling atmosphere in popular attractions primarily due to local visitors [23][68]. - The trend of camping and outdoor activities has surged, with tent rental orders increasing by 410% year-on-year, reflecting a shift towards more budget-friendly travel options [39]. Group 4: Impact on the Tourism Industry - The tourism industry is experiencing a decline in profitability despite an increase in visitor numbers, as evidenced by the poor performance of several hospitality and restaurant stocks during the holiday period [48]. - The article highlights that the overall consumer sentiment among the middle class has decreased, leading to a more frugal approach to spending on travel and leisure activities [60][71].

今年假期，想着不去人挤人，决定去稍微小众的云南腾冲。 机票贵到离谱，只好广州→昆明→保山→腾冲，一路转车、顺便看风景。晚上9点，终于到了地方，兴奋的心情被浇熄一半。 大街上行人没有几个，在秋风中显得格外冷清。 进入度假村，完全黑灯瞎火，一栋栋居民楼亮灯率不足一成，路灯没有几个亮的，几乎只能靠月光辨别方向。 乌漆嘛黑的。 收拾好去吃饭，更是夸张。 横竖四个方向八条街，烧烤店、火锅店、特色菜乃至酒吧，绝大多数都是空的，偶尔有一两桌客人，都称得上生意好。 这可是黄金周假期，再小众也不至于冷清成这样…… 虽然对不喜热闹的人而言，这样的氛围确实舒适。 但还是忍不住问一句：人呢？ 热闹与冷清同在 与个人感受到的冷清不同，今年假期整体的出行数据，依然火热。 据交通部的数据，10月1日～10月8日，全国累计跨区域人员流动量预计24.32亿人次，日均3.04亿，同比增长6.2%。 从出行方式来看，铁路、水路、航空、公路分别同比增长2.6%、4.2%、3.4%、6.5%。 经文旅部数据中心测算，8天假期全国实际共出游8.88亿人次，比去年的7天假期多1.23亿人次。 这里很多平台给出了一个数据，就是把8.88亿人次除以8，得出平 ...