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商场借扩建改造提升空间价值,轻资产输出注重精准定位和业态创新
Sou Hu Cai Jing· 2025-08-07 12:44
Core Insights - The report highlights the ongoing transformation in the commercial real estate sector, with companies adapting through expansion, upgrades, and innovative operations to meet diverse consumer demands [2][7]. Group 1: Business Expansion and Partnerships - China Resources Vientiane Life and Fujian Sanxin Group signed a cooperation agreement to upgrade the Putian Jinding Plaza, set to reopen in 2026 as the first Vientiane Hui commercial entity in Fujian [4]. - Poly Travel and Knowledge City Group signed a contract for the Xiangxue Time project, marking Poly Travel's ninth commercial project in Guangzhou, focusing on a POD concept shopping center [4]. - The strategy of "core cities + potential areas" is expected to strengthen China Resources Vientiane Life's influence in both high-end and mass consumer markets [4]. Group 2: New Project Launches - Greenland Group's Tianjin Tuanbo Greenland Colorful World commercial street officially began trial operations on July 2, covering approximately 16,000 square meters [5]. - Major projects from leading companies like China Resources and China Merchants are also entering the market, including Zhengdong China Resources Vientiane City and Nanjing Xuanwu China Merchants Garden City [5]. Group 3: Retail Trends and Consumer Engagement - Zhengdong Vientiane City is adopting a light luxury trend with brands like LANCÔME and PRADA, while also incorporating over 30 high-end outdoor brands to align with the growing sports trend [6]. - JD.com has been rapidly opening new stores, with the Beijing Double Qian store attracting over 100,000 visitors and achieving sales exceeding 10 million within two hours of opening [6]. Group 4: Upgrades and Renovations - Shanghai Hang Lung Plaza's expansion is set to add approximately 3,080 square meters of retail space, increasing its leasing area by 13% [7][8]. - Aeon announced an eight-year lease agreement with Tianhe City Group, continuing operations in Guangzhou with a reduced area [8]. - The Guangzhou Tianhe Link Square is undergoing renovations, with expected sales and foot traffic increases of 31% and 37% respectively in 2024 [10]. Group 5: Community and Non-standard Commercial Developments - The DT-X project in Beijing aims to enhance community commercial ecosystems, offering a mix of high-quality supermarkets, cafes, and light dining options [12]. - The collaboration between Guangzhou Nansha Development Group and Longfor Group aims to create a non-standard commercial project, 17 Town, focusing on experiential retail [12].
2025年7月商业地产零售新趋势:优质资产上市加速,跨界扩张与消费政策并进
Sou Hu Cai Jing· 2025-07-29 01:41
Group 1 - Recent policies and market dynamics in the domestic commercial sector indicate vitality and diversity in industry development, with multiple cities implementing departure tax refund policies to attract foreign tourists and boost the duty-free economy [1] - Guangzhou's Tianhe District has launched the city's first "immediate refund" centralized refund point for departure tax, marking a significant step in enhancing inbound consumption efficiency [1] - Dalian and Hubei Province have also started implementing departure tax refund policies for foreign travelers, while Shanghai plans to optimize the consumption environment by adding more refund stores [1] Group 2 - Companies are selling non-core assets for strategic focus or capital recovery, such as Vanke in Hangzhou selling its Zhishanghui commercial center project, which has a total construction area of approximately 10,000 square meters [1] - He Youjun has become the largest shareholder of Huanyu Commercial through his controlled company, indicating a potential integration of eSports IP into Huanyu's shopping malls and ski resorts, creating a "eSports + night economy" business model [1] Group 3 - Commercial enterprises are expanding their business through light asset cooperation, with China Resources Vientiane Life signing a cooperation agreement with Fujian Sanxin Group to upgrade the Putian Jinding Plaza project, set to reopen in 2026 as the first Vientiane Hui commercial entity in Fujian [4] - The expansion and renovation of shopping malls are becoming important means to enhance space value, with Shanghai Hang Lung Plaza's expansion expected to add approximately 3,080 square meters of floor area by the second half of 2026 [4] - Community commercial developments are also on the rise, such as the transformation of the former Hualian supermarket in Beijing into a DT-X neighborhood center, enhancing residents' convenience [4] Group 4 - Commercial brands are actively expanding into new markets, with BaWang Tea accelerating its layout in Hong Kong and launching multiple new stores [6] - Lao Xiang Ji has submitted a listing application on the Hong Kong Stock Exchange, showing continuous growth in revenue and gross profit [6] - The REITs market is showing vitality, with the listing of CICC China Green Development Commercial REIT seeing a 30% increase on its first day, reflecting investor enthusiasm for consumer infrastructure REITs [6][8]