当"买40克金饰能省1万多"的标语出现在海南免税店的LED屏上时，这场由数字制造的狂欢正式拉开序幕。苹果专卖店前排起跨国长龙，宝格丽柜台被围得 水泄不通，某网友在社交平台晒出的购物小票显示：原价15万的卡地亚手表，免税后直接省出一辆国产轿车首付。这场看似理性的消费盛宴，背后却藏着当 代中产集体无意识的消费密码。 免税经济下的魔幻现实 心理学教授王敏的研究指出，当折扣数字超过30%，消费者理性判断能力会下降40%。这在免税城表现得淋漓尽致：化妆品柜台前，囤积三年用量防晒霜的 女士们相互论证着"反正迟早要用"；数码区里，大学生用助学贷款买下两副AirPods，理由是"转手就能赚差价"。 海关总署数据显示，海南离岛免税新政实施首周，日均销售额突破1.2亿元。在周大福柜台，标价签上"免税价1080元/克"的金饰让北京白领小林掐着计算器 的手微微发抖——这个价格比内地商场足足低了15%。华为Mate60系列在三亚免税城的库存维持了不到72小时，有顾客拖着登机箱直接打包十部手机。"这 哪是购物，分明是在参加金融突击战。"现场保安这样形容。 但数字游戏的背面藏着更复杂的计算逻辑。某奢侈品牌区域经理透露，部分商品所谓"免税价 ...

□ 本报记者 宋晓华 财政部等五部门前不久联合印发《关于完善免税店政策支持提振消费的通知》，明确自11月起完善免税 店政策：积极支持口岸出境免税店和市内免税店销售国产商品，引入老字号产品、文创产品、非遗产品 等特色优质产品；进一步扩大免税店经营品类，新增手机、微型无人机等商品。 据了解，随着南京禄口机场国际航线逐步扩增、加密，进出境旅客数量持续增长，口岸免税店销售也不 断升温。南京禄口机场海关统计，1—10月，该关共监管进出境旅客231.35万人次、同比增长5.62%。为 支持免税店加速发展，激发口岸免税经济活力，海关提前了解免税店备货需求，加快办理进出库审批， 保障免税品及时到店布展；同时采取线上审核的方式，减少企业办理业务时间，持续提高监管效能。 "新政策的实行对免税店来说是重大利好，我们会抓好此次机遇，拓展品牌、丰富商品，方便旅客购 物。"无锡硕放机场出境免税店负责人丁志强说。免税新政发布后，针对《通知》中"扩大口岸出境免税 店经营品类"的扶持政策，无锡海关关员前往出境免税店开展专项政策宣讲，对新增品类的备案、入库 操作环节进行详细介绍，对最新升级的免税商店与免税品监管系统进行流程演示。 "在免税新政策 ...

2025年12月18日，海南自由贸易港全岛封关运作正式启动，标志着中国高水平对外开放进入全新阶段。 零关税扩容等政策红利的持续释放，推动高新技术产业和现代服务业在海南集聚，为旅游零售行业注入 强劲发展动能。作为世界一流的旅游零售商，中免集团已构建起全方位战略布局，从渠道、供应链、会 员运营等维度构筑核心竞争力，迎接封关时代的到来。 在渠道网络方面，中免集团在全国30多个省、市、自治区、特别行政区和柬埔寨等地设立了涵盖机场、 机上、边境、外轮供应、客运站、火车站、外交人员、邮轮和市内九大类型约200家免税店，覆盖超过 100个城市，已发展成为世界上免税店类型最全、单一国家零售网点最多的免税运营商。 作为海南离岛免税政策承接主力军，中免集团在海南省拥有6家离岛免税店，包括目前全球第一大和第 二大的免税商业综合体——cdf海口国际免税城和cdf三亚国际免税城，以"一岛多店"的错位布局，在海 南构建起"全岛免税生态圈"。其中，cdf三亚国际免税城累计销售额超千亿元，成为海南首家千亿级免 税门店，今年正式挂牌成为国家AAAA级旅游景区，是全国首个以免税商业为核心载体的国家级旅游景 区。cdf海口国际免税城以其宏大的规模 ...

批复后我省口岸进出境免税店数量增加至52家，位居全国前列，将为广大口岸通关旅客在粤消费提供便 利的购物场所，降低消费者来粤旅游购物成本，有效促进在粤出入境人数优势转化为在粤购物的消费增 量。 省财政厅有关负责人表示，接下来将继续会同省有关部门指导推动相关地市促进免税店顺利开业运营。 同时，我省将大力支持免税店增加线上预订服务，引进广东特色品牌产品进入免税渠道、开发具有我省 特色的主题免税购物场景，增强免税经济发展活力。 12月4日，省财政厅牵头会同省商务厅、省文化和旅游厅、海关总署广东分署、省税务局等五部门印发 《关于设立部分口岸出境免税店的通知》，批复我省两家出境免税店，其中在广州市南沙邮轮母港口岸 新增设立出境免税店，提升邮轮旅客出行体验，促进粤港澳大湾区邮轮产业发展；同时，同意经营协议 即将到期的广州市白云国际机场T2航站出境免税店继续设立，支持口岸出入境客流较大、历史经营情 况良好的免税店稳定运营，促进出入境旅客消费。 10月30日，财政部等五部委印发通知，首次放宽了免税店审批权限，明确自11月1日起将设立口岸出境 免税店的审批权限下放至省级财政等部门，赋予了地方政府更多免税店管理权限，支持地方因地制 ...

记者从广东省财政厅获悉，免税店新政实施后，省财政厅组织各地结合实际研究口岸出境免税店设立需 求，指导各地增设一批新的口岸出境免税店，为出入境旅客创造更多的在粤消费购物场景。12月4日， 省财政厅牵头会同省商务厅、省文化和旅游厅、海关总署广东分署、国家税务总局广东省税务局等五部 门印发《关于设立部分口岸出境免税店的通知》，批复我省两家出境免税店，其中在广州市南沙邮轮母 港口岸新增设立出境免税店，提升邮轮旅客出行体验，促进粤港澳大湾区邮轮产业发展；同时，同意经 营协议即将到期的广州市白云国际机场T2航站楼出境免税店继续设立，支持口岸出入境客流较大、历 史经营情况良好的免税店稳定运营，促进出入境旅客消费。 据了解，批复后，广东省口岸进出境免税店数量增加至52家，位居全国前列，将为广大口岸通关旅客在 粤消费提供便利的购物场所，降低消费者来粤旅游购物成本，有效促进在粤出入境人数优势转化为在粤 购物的消费增量。 今年10月30日，财政部等五部委印发《关于完善免税店政策支持提振消费的通知》，首次放宽了免税店 审批权限，明确自11月1日起将设立口岸出境免税店的审批权限下放至省级财政等部门，赋予了地方政 府更多免税店管理权限, ...

据了解，批复后，广东省口岸进出境免税店数量增加至52家，位居全国前列，将为广大口岸通关旅客在粤 消费提供便利的购物场所，降低消费者来粤旅游购物成本，有效促进在粤出入境人数优势转化为在粤购物 的消费增量。 广东省财政厅相关负责人表示，下一步，省财政厅将继续会同省有关部门指导推动相关地市促进免税店顺 利开业运营。同时，大力支持免税店增加线上预订服务，引进广东特色品牌产品进入免税渠道、开发具有 广东特色的主题免税购物场景，增强免税经济发展活力。 南都讯 记者卢婉珊今年10月30日，财政部等五部委印发《关于完善免税店政策支持提振消费的通知》，首 次放宽了免税店审批权限，明确自11月1日起将设立口岸出境免税店的审批权限下放至省级财政等部门， 赋予了地方政府更多免税店管理权限,支持地方因地制宜整合优化免税店布局。口岸出境免税店销售的进口 商品免征关税、进口环节增值税、消费税，国产商品实行退（免）增值税、消费税。 记者从广东省财政厅获悉，免税店新政实施后，省财政厅组织各地结合实际研究口岸出境免税店设立需 求，指导各地增设一批新的口岸出境免税店，为出入境旅客创造更多的在粤消费购物场景。12月4日，省 财政厅牵头会同省商务厅、 ...

Core Viewpoint - The recent upgrade of China's duty-free shop policy, effective from November 1, aims to expand the range of products available and enhance the shopping experience for travelers, thereby boosting the duty-free economy [1] Group 1: Policy Changes - The upgraded duty-free policy broadens the scope of benefits, catering to diverse consumer shopping needs and increasing the attractiveness of duty-free shops for inbound and outbound travelers [1] - The new policy allows for more domestic products to be sold in duty-free shops, including traditional Chinese brands and cultural heritage items [8] Group 2: Store Openings and Offerings - The first city-based duty-free shop in Tianjin opened on November 28, featuring a business model that combines duty-free and taxable goods, as well as online and offline sales [5] - The duty-free shop in Xi'an incorporates local cultural elements into product design and store decoration, creating a new consumption scene [11] Group 3: Market Dynamics - The relaxation of approval processes for duty-free shops grants more autonomy in establishing and scaling operations, allowing for tailored offerings based on local market conditions [14] - The introduction of online reservation services for duty-free products enhances the shopping experience for travelers, enabling them to pre-order items based on their travel itineraries [17]

Core Insights - The first city duty-free shop in Northwest China, jointly established by China Duty Free Group and Western Airport Group, officially opened in Xi'an on November 26 [1] Group 1: Project Overview - The project is themed "Chang'an Opens a New Window, Duty-Free Delights the World," symbolizing Xi'an's step towards becoming a unique international consumption center and promoting consumption upgrades [2] - The city duty-free shop serves outbound travelers and offers flexible shopping times, immersive experiences, and deep integration into the urban core, making it a key driver for expanding domestic demand and enhancing consumption quality [2][3] Group 2: Operational Details - The Xi'an city duty-free shop spans over 2,000 square meters and features a three-level layout that combines duty-free shopping with diverse supporting services [3] - It includes five core product categories: international cosmetics, luxury bags, watches and jewelry, imported beverages, and travel electronics, with over 1,000 global brands available, offering discounts of 15%-30% compared to market prices [3] - The shop also introduces local cultural products and innovative themes, enhancing the shopping experience with professional services and a smart retail model [3] Group 3: Economic Impact - The shop is expected to attract over one million visitors annually, filling the gap in the Northwest's city duty-free market and becoming a new growth driver for urban consumption [4][5] - It aims to link duty-free shopping with major tourist attractions like the Terracotta Warriors and Big Wild Goose Pagoda, promoting longer visitor stays and transforming transit tourism into in-depth tourism [5] - The collaboration between China Duty Free Group and Western Airport Group will continue to evolve, aiming to establish the Xi'an city duty-free shop as a national benchmark project and contribute to the high-quality economic development of the region [5]

Core Viewpoint - The recent notification from multiple government departments aims to enhance the duty-free shop policy to boost consumption, allowing domestic products to enter duty-free shops and enjoy tax exemptions starting from November 1, 2025 [1][2][3] Group 1: Policy Adjustments - The new policy allows domestic goods, including traditional brands and local specialties, to be sold in duty-free shops, providing a price advantage of 15% to 20% for consumers [1][2] - Duty-free shops must allocate at least 25% of their sales area to domestic products and enhance the promotion of these products to increase their market presence [2][3] Group 2: Management and Approval Changes - The approval process for establishing and operating duty-free shops has been decentralized, allowing provincial authorities to manage approvals instead of central government agencies [4] - The management area for duty-free shops can now be negotiated between the operator and the port owner, allowing for more flexibility based on actual business conditions [4] Group 3: Product Range Expansion - The policy expands the range of products available in duty-free shops to include high-demand items such as mobile phones, drones, and pet food, reflecting current consumer trends [5][6] - The introduction of a "pre-order" service and a "city store pick-up" model enhances consumer convenience, allowing for a more seamless shopping experience [6] Group 4: Economic Impact - The combination of tax optimization, product expansion, and service upgrades is expected to stimulate the duty-free economy and support the development of a new economic structure [6]

Core Viewpoint - The new duty-free shop policy, effective from November 1, aims to enhance consumer spending, attract foreign visitors, and promote the return of overseas consumption by expanding product categories and optimizing management processes [1] Group 1: Policy Overview - The policy adjustment includes four main aspects: optimizing domestic tax refund policies, expanding product categories in duty-free shops, relaxing approval permissions, and improving facilitation and regulatory measures [1] - The policy is designed to stimulate consumption and support the healthy development of the duty-free retail business, thereby unlocking domestic consumption potential and fostering new growth points [1] Group 2: Expanded Product Categories - The new policy significantly broadens the range of products available in duty-free shops, allowing for the sale of domestic goods alongside global brands [2] - New product categories include mobile phones, micro-drones, sports goods, health foods, over-the-counter drugs, and pet food, reflecting current consumer trends and preferences [2][3] - The inclusion of these products aims to meet the diverse needs of consumers and supports local high-tech industries [3] Group 3: Enhanced Consumer Experience - The relaxation of approval processes is a key measure to invigorate market activity, allowing provincial governments to approve the establishment of outbound duty-free shops [4] - The management structure has been reformed to allow for more flexible determination of operating entities, promoting local government engagement in developing the duty-free economy [4] - The policy encourages the creation of unique shopping experiences that reflect local culture and tourism, transforming duty-free shops into attractive destinations for inbound consumption [4] Group 4: Innovative Service Models - The policy introduces two new service models: online reservation services and a "city reservation, inbound pickup" model, enhancing consumer convenience [5] - These innovations address common pain points related to carrying luggage and purchasing items for international travel, allowing consumers to select products in city stores and pick them up upon arrival [6]