在菜品层面，酒店餐饮以时令季节与地域特色为切口，创新样式、焕新菜单，精准抓住年轻人心理。招 牌菜一直存在，对于"喜新厌旧"的Z世代来说，尝试过便失去魅力，但新菜是钩子，会勾引其反复进店 尝鲜。在此方面，万豪国际旗下酒店一直走在前列：2025黑珍珠餐厅指南中，旗下共有包括广州富力丽 思卡尔顿酒店·丽轩中餐厅、香港丽思卡尔顿酒店·天龙轩等在内的六家酒店餐厅上榜。 所有的酒店都在探索"酒店+"背后的X因素。2025美团住宿生态伙伴大会近日在青岛举办，空间秘探记 者在会上获悉，"酒店+"正成为众多酒店集团研究的新生态课题。过去一年，美团上"住宿+餐饮"跨界间 夜需求激增近87%，"住宿+玩乐"与"住宿+机票"分别增长99％、36%；今年"五一"期间，"酒店+闪购"跨 界组合的间夜同比增速超40%，其中夜间精酿闪购订单暴涨176%。 01 酒店餐饮：勾连Z世代不断"卷"新菜 自古吃住不分家，酒店餐饮自现代化酒店诞生之初，便作为住宿配套服务一直保留至今。其中，酒店餐 饮60％的收入都由会议和住客贡献，散客消费占比较低。 宴请宾客、商务会谈是酒店餐饮大出风头的场合，其承载起的不仅是单纯的饮食功能。始建于1900年的 北京饭 ...

Core Insights - The article discusses the emergence of the "hotel + coffee" model, particularly through the launch of the 尚客优悦 2.0 brand by 尚美数智酒店集团, which aims to capture the growing coffee market among younger travelers and the downward market trend [1][6]. Group 1: Product Concept and Design - 尚客优悦 2.0 integrates a coffee shop experience within the hotel environment, transforming traditional hotel lobbies into immersive coffee spaces that serve as social hubs [2][4]. - The design includes a multifunctional space that combines hotel, café, rest area, and business meeting zones, addressing the low utilization of traditional hotel public areas [4][19]. - The brand offers a 24-hour coffee service, enhancing guest experience and operational efficiency through smart technology [4][5]. Group 2: Market Trends and Consumer Behavior - The coffee market is shifting from elite consumption to mass appeal, with younger consumers bringing urban lifestyles back to smaller towns, thus expanding the coffee market into lower-tier cities [6][9]. - Data indicates that 67.5% of consumers drink coffee for energy, while 35.8% do so for social reasons, highlighting the growing necessity for coffee in various social contexts [8][9]. - The trend of integrating coffee services into hotels is not new, but it is gaining traction as hotels seek to diversify revenue streams and enhance guest experiences [9][10]. Group 3: Competitive Landscape - Major hotel chains are increasingly entering the coffee market, with various strategies such as partnerships with coffee brands, incorporating coffee into their brand identity, or launching proprietary coffee brands [9][10]. - The cost structure of coffee production indicates that leveraging existing hotel infrastructure can significantly reduce operational costs, making the "hotel + coffee" model financially attractive [13]. - The competition for the downward market is intensifying, with both coffee and hotel industries recognizing the potential in lower-tier cities [10][20]. Group 4: Future Directions - The evolution of hotels into "third spaces" reflects changing consumer preferences, particularly among Gen Z, who seek personalized and social experiences beyond traditional accommodations [14][15]. - The success of the "hotel + coffee" model will depend on the ability to create immersive experiences that resonate with younger consumers, rather than merely selling coffee [20][21].