金融赋能文旅
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闽东之光” 绽放“山海宁德
Jin Rong Shi Bao· 2025-10-14 03:55
宁德山海兼容,人杰地灵。习近平总书记在宁德工作期间,曾把闽东的锦绣河山、灿烂文化和闽东人民 自强不息、艰苦奋斗、善良质朴的精神生动形象地概括为"闽东之光"。为牢记嘱托,中国人民银行宁德 市分行立足"山海宁德"资源禀赋,引导辖内金融机构加大对文旅领域的信贷支持力度,优化辖内"金融 +文旅"服务场景,以高质量金融服务擦亮闽东文旅产业"金名片"。 焕新景区场景 宁德世界地质公园是福建省三大世界地质公园之一,园区内拥有2个国家5A级景区,数量位居省内世界 地质公园首位。公园由福鼎太姥山、屏南白水洋、福安白云山三个园区组成,依山傍海、景观多元,旅 游资源丰富。 为深入挖掘景区景点内涵,丰富文旅优质产品,中国人民银行宁德市分行引导辖内金融机构主动上门服 务,通过实地调研梳理资金需求情况、建立对接台账、完善对接服务举措、优化贷款授信审批流程,为 太姥山、白水洋及白云山景区提供贷款5.75亿元。该笔资金重点支持三大景区基础设施改造提升、营销 推广体系完善与运营管理优化,以精准信贷助力景区实现"流量经济"向"留量经济"的转变。 目前,白水洋景区水上体育旅游项目已多次被评为"中国体育旅游十佳精品景区",游客量从早期"鲜为 人知" ...
广西着力打造“入境游支付无忧”金字招牌
Zhong Guo Xin Wen Wang· 2025-09-21 11:23
揭牌仪式后,签约领导一行参观了交通银行"GX-TravelEase Bank+"示范网点——桂林分行营业部,体 验"民族文化金融客厅"及多项专业文旅金融服务。(完) TravelEase Bank+"旅游金融服务网点揭牌仪式。广西壮族自治区文化和旅游厅 供图 交通银行党委委员、副行长兼首席信息官钱斌表示,此次交通银行在中国—东盟博览会旅游展区亮相, 以"金融赋能文旅"为核心,从产品、支付、服务三方面升级,提升游客体验。交通银行将强化协同合 作,进一步优化旅游金融服务网点建设,完善金融文旅闭环生态,为广西文旅产业高质量发展、为谱写 中国式现代化广西篇章贡献更多交行力量。 广西壮族自治区文化和旅游厅党组书记韩流表示,广西文旅资源富集,当前正迎来发展入境旅游市场的 重要机遇。此次合作是金融与文旅深度融合的又一创新实践,也是一项惠及广大入境游客、提升广西文 旅服务国际化水平的务实举措。希望双方以此次签约为起点,让"GX-TravelEase Bank+"网点从"试点"变 为"亮点",将"入境游支付无忧"打造成为广西文旅金融服务的一张金字招牌,为广西建设世界旅游目的 地注入新动能。 随后,广西壮族自治区文化和旅游厅与交 ...
融资租赁助推文旅产业“轻装上阵”
Zhong Guo Jing Ying Bao· 2025-09-12 15:01
Core Viewpoint - The article discusses the positive impact of government policies on the cultural and tourism industry, leading to increased market activity and opportunities for financial leasing companies to penetrate the tourism sector [1]. Group 1: Government Policies and Market Activity - The State Council issued measures to stimulate cultural and tourism consumption, focusing on consumer benefits, innovative consumption scenarios, and enriched supply [1]. - The cultural and tourism market has been active this year, driven by favorable policies [1]. Group 2: Financial Leasing Companies' Involvement - Hubei Financial Leasing Co., Ltd. is focusing on local cultural tourism resource development and industry upgrades, utilizing its "integrated financing and leasing" capabilities to address funding bottlenecks for tourism enterprises [1][2]. - The company has designed a comprehensive solution for the introduction of eco-friendly electric boats in scenic areas, with an investment of nearly 10 million yuan expected to enhance tourism development [2]. Group 3: Challenges and Solutions in the Industry - Some regions face high investment costs and expensive equipment procurement, leading to a situation where revenue increases do not translate into profit [3]. - Hubei Financial Leasing has provided a 150 million yuan equipment leasing solution to address funding needs for scenic area upgrades, facilitating a light asset operation model [3]. Group 4: Deepening Integration of Finance and Industry - Financial leasing companies are encouraged to explore comprehensive financial solutions that address not only equipment and funding issues but also ecological and smart tourism upgrades [4][5]. - A cultural development fund of 10 billion yuan has been established to drive social capital investment in the tourism sector [5]. Group 5: Government Support and Financial Innovation - Local governments are promoting policies to guide leasing companies in supporting the cultural and tourism industry, including financing guarantees and differentiated credit assessment mechanisms [6]. - The integration of financial tools in the tourism sector is seen as a way to stimulate consumption potential and expand new consumption scenarios [6].
聚力金融“五篇大文章” 服务东北亚新格局——交通银行亮相第十五届中国—东北亚博览会
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-28 06:39
Core Viewpoint - The 15th China-Northeast Asia Expo showcased the achievements of the Bank of Communications Jilin Branch in supporting the economic and social development of Jilin Province through innovative financial products and services [1][5]. Group 1: Financial Innovations and Services - The Bank of Communications Jilin Branch has focused on key areas such as consumption stimulation, technological innovation, advanced manufacturing, green development, rural revitalization, and inclusive small and micro enterprises, leading to the highest year-on-year growth in RMB loan balance among state-owned banks in the province as of the end of July this year [3]. - The bank has developed a comprehensive product system for scientific and technological innovation, including the launch of a fully online "Foreign Trade Quick Loan" and the "Proactive Credit" inclusive service model [3]. - The bank has integrated resources and innovated models to promote consumption and improve people's livelihoods, exemplified by the "Beautiful Jilin, Let's Make Friends" cultural tourism series, which supports the high-quality development of Jilin's ice and snow economy and ecological tourism [3]. Group 2: Commitment to Regional Development - The participation in the Northeast Asia Expo reflects the bank's commitment to regional development and its role as a state-owned bank dedicated to national interests [5]. - The Bank of Communications Jilin Branch aims to continue targeting high-quality development goals and enhance financial support for the revitalization of Northeast China and regional cooperation in Northeast Asia [5].
金融赋能打造文旅融合新标杆 交行上海市分行“心动的旅‘城’·上海站”启幕
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-08 13:37
Group 1 - The core viewpoint of the news is the launch of the "Heartfelt Travel City: Shanghai Station" annual cultural tourism brand by the Bank of Communications Shanghai Branch, aimed at enhancing financial services for the real economy and supporting Shanghai's development as a world-renowned tourist city and international consumption center [1] - The Bank of Communications Shanghai Branch signed a strategic cooperation agreement with the Shanghai Municipal Bureau of Culture and Tourism to promote the integration of finance and cultural tourism, establishing a benchmark for global recognition in this sector [1] - The bank's president, Yang Yong, emphasized the institution's commitment to leveraging financial supply-side reforms to stimulate new consumption engines, contributing significantly to Shanghai's goals [1] Group 2 - In recent years, the Bank of Communications Shanghai Branch has introduced innovative measures focusing on three core areas: "one-stop foreign card payment solutions," "paying tribute to intangible cultural heritage old brands," and "ticket root economy exclusive rights system" [2] - The bank has pioneered a "foreign card mobile POS" NFC payment solution in collaboration with Strong Rental, addressing cross-border payment challenges for international travelers [2] - To promote the inheritance of intangible cultural heritage and the development of Chinese aesthetics, the bank has launched a dedicated "paying tribute to intangible heritage" activity section in its "Buy Now" app, along with various themed activities [2]