来源：环球网 当传统文旅IP陷入"同质化严重、年轻群体吸引力弱、变现路径单一"的发展瓶颈；当Z世代成为文旅消 费主力，对"互动参与"、"文化共鸣"的需求日益强烈；文旅行业亟需模式革新。2025年12月8日，飞扬 集团联合中国青年报启动的"山河宇宙计划"，以1亿元专项投入、"文旅+潮玩"跨界融合模式，为行业提 供了一个可复制的IP创新样本——它不仅让沉睡的文旅资源通过青年化表达"活"起来，更构建了"全民 共创、数实融合、长效运营"的文旅IP新生态，为文旅行业的转型升级注入强劲动能。 行业痛点倒逼革新：传统文旅IP的三大"枷锁" 长期以来，文旅IP开发始终面临难以突破的发展困境，成为制约行业高质量发展的核心枷锁： IP表达老化：多数文旅IP仍停留在"景区介绍+非遗展示"模式难以触达Z世代，导致IP传播力弱、用户粘 性不足； 开发模式封闭： 内容创作多依赖专业团队，公众参与度低，易陷入同质化竞争； 变现路径狭窄： 依赖文创产品与宣传片，与景区体验联动不足，商业价值难以释放。 共青团中央近期强调"激发青年文化创新活力，推动文化强国建设"，明确了文旅IP"年轻化、产业化、 国际化"的方向。在此背景下，"山河宇宙计划"正 ...

Core Insights - The event "Blueberry Cultural Tourism Activity" in Xiangshan Yiqiao Town emphasizes immersive experiences over traditional ceremonies, attracting significant visitor turnout [1] - The integration of agriculture, culture, and tourism is showcased through various activities centered around blueberry harvesting and related experiences [1][2] Group 1: Event Highlights - The event features a theme of "Blue Tide Surging, Berry Power Unlimited," with a focus on hands-on experiences such as blueberry picking and creative markets [1] - The "Berry Good Harvest Market" includes 15 boutique stalls, blending traditional and modern offerings like local rice and fruit corn [1] - Interactive games like blueberry tossing and hoop games are designed to engage visitors and promote agricultural products [1] Group 2: Educational and Cultural Aspects - The "Rural Study Classroom" allows children to learn about planting techniques under professional guidance, enhancing both practical and ecological education [2] - Activities such as free crayfish fishing and limited-time concerts cater to families and young visitors, enhancing the overall experience [2] - The event aims for long-term operational sustainability by creating a closed-loop industry model that connects tourism, harvesting, and educational experiences [2] Group 3: Economic and Developmental Impact - The blueberry initiative is positioned as a driver for economic benefits and a sustainable development path for rural revitalization [2] - Future plans include the integration of digital technologies to enhance the agricultural and cultural tourism experience [2]