Core Viewpoint - The company is launching the "2025 Financial Knowledge Popularization Campaign" to enhance consumer awareness of financial risks and promote a sustainable financial consumption environment [1]. Group 1: Campaign Overview - The campaign is initiated by the company in response to the central financial work conference and aims to deliver professional financial knowledge to consumers through various channels and formats [1]. - The slogan for the campaign is "Protecting Customer Rights, Enjoying a Worry-Free Life" [1]. Group 2: Offline Activities - The campaign features offline activities such as the "Chinese Financial Culture Quiz," which engages employees in learning about financial knowledge and integrity [2]. - Employees participate by answering questions related to financial policies and principles, fostering a culture of learning and recognition of integrity [2]. Group 3: Online Initiatives - The company utilizes its own promotional channels to disseminate information about the campaign and educate consumers on illegal financial intermediaries through articles and comics [3]. - A comic titled "Beware of 'Agent Rights Protection' Traps" illustrates the dangers of trusting illegal financial intermediaries, highlighting the risks involved [3]. Group 4: Comprehensive Financial Education - The company plans to conduct a series of financial education activities, targeting various demographics such as schools, communities, and enterprises [4]. - Both offline and online strategies will be employed, including lectures, interactive Q&A sessions, and creative content like comics and videos to enhance public financial literacy [4]. - The campaign aims to cultivate a culture of integrity within the company and contribute to a sustainable financial consumption environment by providing rich financial knowledge to the public [4].