Core Viewpoint - The activities organized by Linshang Bank aim to enhance financial literacy among the public, particularly focusing on protecting the rights of financial consumers and investors through a series of educational initiatives [1] Group 1: Financial Education Initiatives - Linshang Bank has launched a "Financial Education Promotion Week" to improve public financial literacy and safeguard consumer rights [1] - The bank's branches are actively collaborating with local authorities to conduct community outreach programs, particularly targeting vulnerable groups such as the elderly [3][6] Group 2: Community Engagement and Awareness - The bank's staff conducted a "Fraud Prevention + Financial Services" event in the community, educating seniors about common scams and how to identify them [3][5] - In various locations, including markets and community centers, the bank distributed educational materials and provided direct consultations to raise awareness about financial risks such as telecom fraud and illegal fundraising [7][9][15] Group 3: Focus on Elderly Population - Special emphasis was placed on educating the elderly about specific scams targeting them, such as fake investment opportunities and fraudulent loan requests [13][17] - The bank's initiatives aim to empower seniors with knowledge on safe financial practices, ensuring their retirement funds are secure and well-managed [6][13]

为积极响应国家关于防范非法集资、打击金融诈骗的号召，进一步提升广大消费者特别是中老年群体的 金融风险防范意识，增强其对非法集资、电信诈骗等金融陷阱的识别能力，9月15日，民生银行潍坊临 朐支行组织员工走进临朐华吕超市，开展了以"莫信天上掉馅饼，守住你的钱袋子"为主题的金融知识宣 传活动。 活动现场，支行布置宣传展板、横幅及咨询台，吸引了众多顾客驻足观看和参与互动。在宣传过程中， 支行工作人员通过发放宣传手册、现场讲解典型案例、播放防范金融诈骗短视频等多种形式，向群众普 及金融知识。并重点讲解了非法集资的常见手段、电信诈骗的识别技巧以及如何保护个人账户信息安全 等内容。针对超市中老年顾客居多的特点，支行工作人员特别提醒大家不要轻信陌生电话、不随意透露 银行卡信息、不向陌生人转账汇款，并现场演示了如何通过银行官方渠道核实账户信息。其间，工作人 员耐心解答群众提出的各类金融问题，帮助他们了解正规金融服务流程，增强对金融产品的辨别能力。 此次宣传活动不仅增强了群众对金融风险的警惕性，也拉近了银行与客户之间的距离。许多参与活动的 市民表示，通过现场讲解和案例分析，他们对非法集资和电信诈骗有了更直观的认识，今后在面对类似 ...

Group 1 - The core viewpoint of the articles emphasizes the importance of financial education and consumer protection against financial fraud, particularly through community outreach initiatives [1][3][5] - The activities organized by the Bank of Communications Shandong Branch include a financial knowledge promotion event in Jinan, aimed at enhancing public awareness of financial risks and fraud prevention [1][5] - The bank's approach combines both preventive measures and guidance for consumers, especially targeting vulnerable groups like the elderly, recommending safer investment products [3] Group 2 - The "Financial Education Promotion Week" launched in Shandong aims to integrate financial education with boosting cultural and tourism consumption, showcasing the bank's commitment to community engagement [5] - The use of interactive methods, such as an LED display vehicle and face-to-face interactions, is designed to make financial knowledge more accessible and relatable to the public [1][5] - The bank's ongoing efforts to promote financial literacy reflect a broader strategy to create a safe, trustworthy, and healthy financial consumption environment [5]

此次金融教育宣传周活动得到了陈营村村民的热烈欢迎和积极参与。许多村民表示，通过这次活动，他们对金融知识有了更深入的了解，增强了防范金融诈 骗的意识和能力。未来，工银安盛人寿淄博中支将持续开展各类金融知识普及活动，进一步扩大宣传覆盖面，提升宣传效果，让金融知识真正走进农民农 户，为助力乡村振兴、保障群众金融权益贡献力量 。 活动现场，工银安盛人寿淄博中支的工作人员充分发挥金融机构一线工作人员的前哨作用，通过设置咨询台、发放宣传折页、现场讲解等形式，向村民们普 及金融知识。针对老年群体，工作人员重点开展了反诈预防预警教育。工作人员结合近期典型的电信网络诈骗案例，用通俗易懂的语言，详细讲解了"冒充 公检法诈骗""保健品诈骗""养老诈骗"等常见诈骗手段和防范方法，提醒老年朋友们要保护好个人信息，不随意透露身份证号、银行卡号、验证码等重要信 息，遇到可疑情况要及时与子女沟通或向公安机关咨询，守护好自己的"养老钱"。 考虑到农村地区金融知识相对薄弱的情况，工作人员还对高息理财陷阱进行了深入剖析，引导村民们警惕"高收益、零风险"等虚假宣传，树立正确的理财观 念，合理规划开支。 为进一步提升社会公众金融素养，有效防范化解金融 ...

活动现场，宣传团队采用"固定展台+沿街走访"的双轨模式。在商圈广场设立宣传站点，通过悬挂主题 横幅、发放图文科普折页，向过往市民普及电信网络诈骗、非法集资、虚假理财等常见风险。工作人员 结合"冒充客服退款""高息引诱投资"等贴近生活的案例，用通俗语言拆解诈骗分子的话术陷阱，提醒市 民不轻信陌生信息、不泄露个人金融账户信息，遇到可疑情况及时核实。 针对商圈内商户，团队成员分组走进沿街商铺，聚焦商户经营场景中的金融风险。围绕"虚假订单诈 骗""POS机盗刷""对公账户冒用"等商户高频遭遇的骗局，工作人员结合商户日常收款、资金管理等实 际操作，讲解风险识别与防范技巧，同时耐心解答商户关于经营类保险保障、资金安全管理等方面的疑 问，为商户经营筑牢金融安全屏障。 金融教育宣传周期间，平安人寿日照中心支公司以"保障金融权益 助力美好生活"为核心口号，组织专 业宣传团队走进市区核心商圈，针对商户与市民两类群体的不同需求，开展金融知识普及与防范金融诈 骗主题宣传活动，将金融安全守护延伸至民生一线。 平安人寿日照中心支公司相关负责人表示，此次商圈宣传活动旨在将金融知识与防骗技巧送到群众身 边。未来，公司将持续践行金融企业社会责 ...

Core Viewpoint - The company is launching the "2025 Financial Knowledge Popularization Campaign" to enhance consumer awareness of financial risks and promote a sustainable financial consumption environment [1]. Group 1: Campaign Overview - The campaign is initiated by the company in response to the central financial work conference and aims to deliver professional financial knowledge to consumers through various channels and formats [1]. - The slogan for the campaign is "Protecting Customer Rights, Enjoying a Worry-Free Life" [1]. Group 2: Offline Activities - The campaign features offline activities such as the "Chinese Financial Culture Quiz," which engages employees in learning about financial knowledge and integrity [2]. - Employees participate by answering questions related to financial policies and principles, fostering a culture of learning and recognition of integrity [2]. Group 3: Online Initiatives - The company utilizes its own promotional channels to disseminate information about the campaign and educate consumers on illegal financial intermediaries through articles and comics [3]. - A comic titled "Beware of 'Agent Rights Protection' Traps" illustrates the dangers of trusting illegal financial intermediaries, highlighting the risks involved [3]. Group 4: Comprehensive Financial Education - The company plans to conduct a series of financial education activities, targeting various demographics such as schools, communities, and enterprises [4]. - Both offline and online strategies will be employed, including lectures, interactive Q&A sessions, and creative content like comics and videos to enhance public financial literacy [4]. - The campaign aims to cultivate a culture of integrity within the company and contribute to a sustainable financial consumption environment by providing rich financial knowledge to the public [4].