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兴业银行济南分行:达人秀场变身金融课堂 为银发群体筑牢防诈屏障
Qi Lu Wan Bao· 2025-08-05 01:25
Group 1 - The core idea of the article is the innovative approach taken by Industrial Bank Jinan Branch to promote financial literacy among the elderly during the "Financial Knowledge Journey" campaign, combining entertainment with education [1][2] - The event featured interactive sessions such as "financial knowledge challenges" and "scenario interactions," engaging over 300 elderly participants and enhancing the effectiveness of financial education [1] - The activities included practical financial scenarios relevant to the elderly, such as dealing with phone scams and understanding investment products, which sparked lively discussions among participants [1] Group 2 - The event is a significant example of the bank's exploration of "scenario-based education," aiming to make financial knowledge accessible and relatable to the elderly [2] - The bank plans to continue integrating online and offline methods, along with collaboration with government and media, to further promote financial literacy and contribute to a harmonious financial ecosystem [2]
精准聚焦“老少新”筑牢金融“安全网”
Nan Fang Du Shi Bao· 2025-06-26 23:12
Core Viewpoint - Shanghai Bank is actively promoting financial literacy and consumer protection through a series of community-focused initiatives, aiming to enhance financial knowledge and risk awareness among various demographic groups, particularly the elderly and youth [4][10]. Group 1: Financial Literacy Initiatives - Shanghai Bank has launched the "2025 Financial Knowledge Popularization Campaign," focusing on improving financial literacy and risk prevention capabilities among consumers [4]. - The campaign targets key demographics, including the elderly, youth, and new citizens, with a variety of educational activities conducted in communities, schools, and enterprises [4][9]. - The bank has developed an online financial education brand, producing educational videos and articles to raise awareness about financial risks [5]. Group 2: Community Engagement - The bank's Shenzhen branch has organized community events, such as financial lectures and interactive games, to educate the elderly about investment traps and fraud [6][7]. - A special "Financial Safety Package" was distributed to graduating students, incorporating engaging activities to teach them about financial risks and rights [8]. - The bank has collaborated with local media and community organizations to enhance the reach and impact of its financial education efforts [10]. Group 3: Innovative Educational Approaches - The bank employs innovative methods such as interactive games, scenario plays, and short videos to make financial knowledge more accessible and engaging [10]. - A notable community course titled "Financial Literacy for the Public" was well-received, attracting nearly 389,000 online viewers [5]. - The bank's initiatives have successfully reached over 800 individuals through regular educational activities in various community settings [9].
农行济南分行“金融知识万里行”走进弘阳广场
Qi Lu Wan Bao· 2025-06-26 12:48
Core Viewpoint - Agricultural Bank of China Jinan Branch conducted a financial knowledge outreach event themed "Protecting Customer Rights, Enjoying a Safe Life," integrating unique elements to create an engaging educational environment [1] Group 1: Event Overview - The event took place at Hongyang Square and aimed to promote financial knowledge through various interactive and educational activities [1] - The event featured a multi-dimensional educational scene that combined knowledge dissemination with fun experiences and interactive participation [1] Group 2: Focus Areas - The outreach focused on key areas such as account security, payment safety, rational consumption, fraud prevention, and credit management [2] - The event included an educational area with case displays, promotional materials, and financial knowledge videos, as well as an interactive area with activities like "Financial Knowledge Challenge" and "Identify Authenticity Draw" [2] Group 3: Target Audiences - For the elderly, the focus was on educating about investment scams, precautions for investment, methods to identify illegal fundraising, and risks of pension fraud [3] - For teenagers, the emphasis was on the risks associated with social media scams, "campus loans," and online gaming platform fraud [3] - For new citizens, the focus included rational consumption, responsible borrowing, personal information protection, and rational rights protection [3] Group 4: Educational Impact - The Jinan Branch of Agricultural Bank utilized multiple channels to promote rational consumption and risk prevention, helping consumers develop a rational consumption mindset [3] - The initiative aimed to enhance awareness of financial risks and personal information protection, while also promoting credit knowledge to encourage consumers to value their credit records [3]
海尔消金走进社区,积极开展防非金融知识普及活动
Cai Fu Zai Xian· 2025-06-17 09:14
Core Viewpoint - The article emphasizes the importance of enhancing financial consumer awareness and self-protection capabilities to effectively prevent and address illegal fundraising activities, thereby safeguarding public interests and promoting a healthy financial consumption environment [1] Group 1: Event Overview - On June 17, Haier Consumer Finance conducted a community outreach event themed "Protecting the Wallet, Safeguarding the Happy Home" to promote financial knowledge and raise awareness about illegal financial activities [1] - The event featured a booth focused on preventing illegal fundraising and included engaging quiz activities targeting high-risk areas such as private financing, intermediaries, elderly care, agriculture, and cultural tourism [4] Group 2: Educational Approach - Haier Consumer Finance utilized interactive games to explain common illegal financial activities and their dangers, making financial education accessible and enjoyable for residents [5] - Staff provided one-on-one explanations of financial knowledge to elderly participants, distributing informational brochures and addressing questions to help them recognize fraudulent investment schemes targeting their retirement funds [6] Group 3: Future Initiatives - Haier Consumer Finance plans to continue its efforts in consumer rights protection education, expanding outreach, enhancing promotional efforts, and diversifying educational formats to improve financial literacy and the ability to prevent illegal financial activities [7]
保障客户权益 乐享安心生活 马上消费2025年普及金融知识万里行活动全面启动
Sou Hu Cai Jing· 2025-06-17 08:36
Core Viewpoint - The company is launching the "2025 Financial Knowledge Popularization Campaign" to enhance consumer awareness of financial risks and promote a sustainable financial consumption environment [1]. Group 1: Campaign Overview - The campaign is initiated by the company in response to the central financial work conference and aims to deliver professional financial knowledge to consumers through various channels and formats [1]. - The slogan for the campaign is "Protecting Customer Rights, Enjoying a Worry-Free Life" [1]. Group 2: Offline Activities - The campaign features offline activities such as the "Chinese Financial Culture Quiz," which engages employees in learning about financial knowledge and integrity [2]. - Employees participate by answering questions related to financial policies and principles, fostering a culture of learning and recognition of integrity [2]. Group 3: Online Initiatives - The company utilizes its own promotional channels to disseminate information about the campaign and educate consumers on illegal financial intermediaries through articles and comics [3]. - A comic titled "Beware of 'Agent Rights Protection' Traps" illustrates the dangers of trusting illegal financial intermediaries, highlighting the risks involved [3]. Group 4: Comprehensive Financial Education - The company plans to conduct a series of financial education activities, targeting various demographics such as schools, communities, and enterprises [4]. - Both offline and online strategies will be employed, including lectures, interactive Q&A sessions, and creative content like comics and videos to enhance public financial literacy [4]. - The campaign aims to cultivate a culture of integrity within the company and contribute to a sustainable financial consumption environment by providing rich financial knowledge to the public [4].
乡村金融科普行,共绘安全新图景 中荷人寿山东省分公司开展普及金融知识万里行活动
Qi Lu Wan Bao· 2025-06-16 02:41
Core Viewpoint - The event organized by Zhonghe Life Insurance Shandong Branch aims to enhance financial literacy among rural residents, contributing to rural revitalization and financial safety [1][3]. Group 1: Event Details - Zhonghe Life Insurance Shandong Branch conducted a financial knowledge promotion event in Shangwang Village, Zibo City, targeting local villagers [1]. - The event featured interactive sessions where villagers actively participated by asking questions related to financial knowledge [3]. - Financial knowledge handbooks were distributed to villagers for further learning and reference [3]. Group 2: Content Focus - The event addressed common financial concerns such as identifying financial fraud and choosing legitimate financial institutions, using real-life case studies to illustrate the risks [1][3]. - Specific fraud cases discussed included impersonation scams and false investment schemes, highlighting the hidden dangers of financial fraud [1]. Group 3: Future Plans - Zhonghe Life Insurance Shandong Branch plans to continue expanding its outreach by conducting various financial literacy activities in rural areas, communities, and schools [5]. - The company aims to enhance public financial literacy and contribute to a safe and healthy financial consumption environment [5].