为切实提升社区居民金融风险防范能力，践行"金融为民"理念，近日，民生银行济南历城支行创新宣传 形式，与花园社区居委会深度合作，开展了一系列接地气、聚人气、有实效的金融知识普及活动，将金 融风险提示精准送达居民手中。 民生银行济南历城支行组建了由消保专员和客户经理构成的"金融知识宣传小分队"，与社区网格员结 对，开展"敲门行动"。小分队携带精心编制的《老年人防诈骗指南》、《安全用卡须知》等宣传折页， 逐户走访社区内独居、高龄老人家庭。用本地方言耐心讲解折页内容，重点剖析"以房养老"、"保健品 销售"等针对老年人的骗局套路，做了一对一风险排查， 在发放折页的同时，民生银行济南历城支行工 作人员主动询问居民是否接到过可疑电话、短信，并帮助其检查手机是否安装了可疑APP，进行现 场"风险扫描和答疑"，实现风险提示从"广覆盖"到"精准达"的转变。 在上门走访的同时，同步在支行设立社区消保专区，打造金融知识"充电站" 支行与居委会合作，使其 成为居民身边的金融知识"充电站"。专区放置了丰富的金融知识读本和折页，内容涵盖防范非法集资、 电信网络诈骗、理财基础常识等多个方面，供居民免费取阅。 该次系列活动是民生银行济南历城支 ...

Core Viewpoint - The article highlights the initiatives taken by SPDB Nanning Branch during the 2025 Financial Education Promotion Week, focusing on enhancing financial literacy among the public through engaging and accessible activities [1][2]. Group 1: Financial Education Initiatives - SPDB Nanning Branch launched a series of community-oriented financial education activities under the theme "Protecting Financial Rights and Supporting a Better Life" [1]. - The bank utilized its branches and financial consumer rights protection stations to deliver financial education directly to the community, targeting key groups such as the elderly, youth, and migrant workers [1][2]. - Activities included "Financial Knowledge Small Classes" that featured case studies, quizzes, and simulations to educate participants on topics like fraud prevention and rational investment [1][2]. Group 2: Community Engagement and Events - The bank organized a "Learning Financial Knowledge, Lighting Up Beautiful Guangxi" quiz activity that combined financial literacy with local tourism resources, allowing participants to explore scenic spots while learning [2][5]. - A public service video titled "Guangxi Xiaobao's Financial Landscape Class" was produced to simplify complex financial concepts through relatable storytelling and was promoted across financial institutions in the region [2]. - During the 2025 World Milk Tea Festival, the bank engaged consumers with interactive financial knowledge games, creating a fun learning environment [5][6]. Group 3: Outreach and Impact - SPDB Nanning Branch conducted over 30 offline activities and distributed more than 15,000 promotional materials during the Financial Education Promotion Week [8]. - The bank aims to continue enhancing its financial education service model, integrating financial knowledge into daily life to protect public assets and foster a trustworthy financial environment [8].

线下活动"走心"：精准覆盖重点人群 "AI 换声骗你借钱、'高收益理财'挖坑？这些坑咱可别踩！" 为积极响应国家金融监督管理总局、中国人民银行、中国证券监督管理委员会关于金融教育宣传号召， 浙商银行紧扣"保障金融权益 助力美好生活"活动要求，聚焦真实案例、风险高发场景，于9月15日至21 日组织开展了"2025年金融教育宣传周"活动。 期间，浙商银行以"金融知识普及"为核心，针对校园、县域、乡村等重点场景和开学季等重要时点，通 过"线上+线下"多维教育宣传模式，精准对接不同人群需求，将专业金融知识转化为"大白话"，通过直 播拆解 AI 诈骗、机场快闪、机舱课堂等特色互动形式，打通金融教育"最后一公里"，覆盖超4000万人 次。通过实际行动，切实筑牢公众金融安全防线，彰显"金融为民"的责任担当。 线上直播"破圈"：让金融知识"唠"进心里 9月15日，金融教育宣传周启动当天，为打破传统金融知识传播的枯燥感，浙商银行打造"浙银消保·反 诈实验室"主题直播，聚焦校园、县域和社区三大诈骗高发场景，以"趣味实验+情景演绎+以案说险"的 创新形式拆解骗局。直播中，反诈达人"金博士"借助 AI 智能体、现场情景演绎，还原"A ...

为切实提升社区居民金融风险防范意识，保障人民群众财产安全，近日，民生银行济南东城支行组织业 务骨干走进周边社区，开展了一场以"守护钱袋子·护好幸福家"为主题的"以案说险"金融知识普及活 动，通过真实案例剖析、面对面讲解、现场答疑等方式，将实用的金融风险识别技能送到居民身边。 活动现场布置了宣传展架、横幅和便民折页，吸引了不少晨练归来、买菜路过的社区居民驻足参与。支 行选派了消保专员、理财经理组成宣传小队，依托日常业务中积累的典型诈骗案例，用通俗易懂的语 言，为居民还原诈骗场景、解析常见话术。"阿姨您看，这种号称'高息理财、稳赚不赔'的短信，最近 很多老人家都收到过，一点链接就容易上当……"活动现场，支行消保专员结合近期多发的"投资返 利""保单升级"类诈骗，向大家逐步拆解骗子的套路，提醒居民切勿轻信所谓"官方回访""退款理赔"等 话术，坚决不向陌生人透露银行卡密码、验证码。很多诈骗分子专门针对老年人设计"温情陷阱"，通过 频繁聊天骗取信任后实施诈骗，子女平时要多与父母沟通，帮助老人识别风险。理财经理则聚焦"刷单 返利""虚假网贷"等针对年轻群体的骗局，提醒居民"天上不会掉馅饼"，所谓"动动手指就赚钱"的兼职 ...

下一步，广发银行寿光支行将继续坚守"金融为民"的初心，持续开展形式多样的金融知识普及活动，把 金融知识送到社区、乡村、集市等更多百姓身边，为构建和谐、安全的金融环境，助力百姓过上美好生 活贡献金融力量。 本次活动得到了过往百姓的高度认可，大家纷纷表示，这种"接地气"的宣传方式让晦涩的金融知识变得 通俗易懂，自己在活动中受益匪浅。 n 1 cha aily and and the mand of the manage of the manage of the manage of the manage of the manage of the series of the series the seri 441 前列 I e U 为深入践行金融工作的政治性与人民性，切实提升百姓金融消费者的自我保护意识和风险防范能力，广 发银行寿光支行精心组织人员，走进洛西村傍晚人流密集的夜市集市，开展以"保障金融权益 助力美好 生活"为主题的金融知识宣传活动。 洛西村夜市集市人流量大，中老年群体居多，且金融知识相对薄弱，这一群体往往成为金融骗局的主要 目标。针对这一特点，该行在集市入口摆放了通俗易懂的宣传展板，用当地方言和朴实的语 ...

Group 1 - The core theme of the financial education campaign is "Protecting Financial Rights and Supporting a Better Life," initiated by the National Financial Supervision Administration in collaboration with the People's Bank of China and the China Securities Regulatory Commission [1] - SPDB (Shanghai Pudong Development Bank) is actively participating in this nationwide financial knowledge dissemination initiative, conducting various engaging activities to educate consumers about financial literacy [1][4] - The campaign includes innovative and immersive methods to make financial knowledge more accessible and relatable to the public, enhancing the efficiency and reach of the education efforts [4][11] Group 2 - SPDB has introduced interactive activities such as the "Fraud Vision Chart" to help elderly customers identify key phrases in scam messages, thereby increasing their awareness of financial fraud [4][6] - The "Rational Balance" activity in Wuhan allows participants to visualize the importance of budgeting and rational spending, akin to how Vitamin B promotes metabolic balance [4][7] - Financial education sessions are being held in universities and rural areas, focusing on the significance of personal credit and the dangers of illegal intermediaries, similar to how Vitamin C strengthens immunity [7][9] Group 3 - The campaign employs various channels, including live streaming, community events, and public transport advertisements, to continuously remind consumers about financial risks and enhance their financial literacy [9][11] - The overall goal is to transform professional financial knowledge into easily digestible information, fostering a culture of rational financial awareness among consumers [11]

Group 1 - The core idea of the article is the innovative approach taken by Industrial Bank Jinan Branch to promote financial literacy among the elderly during the "Financial Knowledge Journey" campaign, combining entertainment with education [1][2] - The event featured interactive sessions such as "financial knowledge challenges" and "scenario interactions," engaging over 300 elderly participants and enhancing the effectiveness of financial education [1] - The activities included practical financial scenarios relevant to the elderly, such as dealing with phone scams and understanding investment products, which sparked lively discussions among participants [1] Group 2 - The event is a significant example of the bank's exploration of "scenario-based education," aiming to make financial knowledge accessible and relatable to the elderly [2] - The bank plans to continue integrating online and offline methods, along with collaboration with government and media, to further promote financial literacy and contribute to a harmonious financial ecosystem [2]

Core Viewpoint - Industrial Bank's Urumqi branch is implementing a comprehensive financial knowledge promotion initiative in Xinjiang, focusing on "precision, scenario-based, and localization" to enhance financial security for diverse communities [1] Group 1: Financial Knowledge Promotion Activities - The bank has developed bilingual promotional materials covering five key areas, including financial safety for the elderly and consumer protection for college students [1] - A multi-dimensional offline promotion matrix has been established, utilizing in-branch displays, videos, and posters to continuously engage the public [1] Group 2: Targeted Community Engagement - In rural areas, the bank conducts financial education through a "classroom + field + home" model, distributing over 2,000 financial knowledge manuals and guiding villagers on using the national anti-fraud app [2] - At Xinjiang Agricultural University, the bank has reached over 1,500 students and faculty through interactive sessions on consumer rights and fraud prevention [3] - Community activities in residential areas have engaged over 600 residents through performances and interactive experiences, focusing on common fraud scenarios [4] Group 3: Business and Tourism Integration - The bank has set up financial consultation stations in tourist areas, attracting over 2,000 visitors to participate in knowledge quizzes and receive local souvenirs [5] - Customized training sessions for employees in partner companies have covered over 3,200 staff, focusing on common corporate fraud tactics [6] Group 4: Broader Outreach and Media Engagement - During the "2025 China-Eurasia Commodity Trade Expo," the bank conducted 162 educational sessions, reaching 235,500 people and distributing over 20,000 materials [7] - A media collaboration strategy has been established, resulting in over 10 reports and 30,000 views of educational videos on social media [7] Group 5: Future Initiatives - The bank plans to deepen its financial education efforts, innovate teaching methods, and enhance service offerings to contribute to a secure and harmonious financial environment [8]

Core Viewpoint - Shanghai Bank is actively promoting financial literacy and consumer protection through a series of community-focused initiatives, aiming to enhance financial knowledge and risk awareness among various demographic groups, particularly the elderly and youth [4][10]. Group 1: Financial Literacy Initiatives - Shanghai Bank has launched the "2025 Financial Knowledge Popularization Campaign," focusing on improving financial literacy and risk prevention capabilities among consumers [4]. - The campaign targets key demographics, including the elderly, youth, and new citizens, with a variety of educational activities conducted in communities, schools, and enterprises [4][9]. - The bank has developed an online financial education brand, producing educational videos and articles to raise awareness about financial risks [5]. Group 2: Community Engagement - The bank's Shenzhen branch has organized community events, such as financial lectures and interactive games, to educate the elderly about investment traps and fraud [6][7]. - A special "Financial Safety Package" was distributed to graduating students, incorporating engaging activities to teach them about financial risks and rights [8]. - The bank has collaborated with local media and community organizations to enhance the reach and impact of its financial education efforts [10]. Group 3: Innovative Educational Approaches - The bank employs innovative methods such as interactive games, scenario plays, and short videos to make financial knowledge more accessible and engaging [10]. - A notable community course titled "Financial Literacy for the Public" was well-received, attracting nearly 389,000 online viewers [5]. - The bank's initiatives have successfully reached over 800 individuals through regular educational activities in various community settings [9].

Core Viewpoint - Agricultural Bank of China Jinan Branch conducted a financial knowledge outreach event themed "Protecting Customer Rights, Enjoying a Safe Life," integrating unique elements to create an engaging educational environment [1] Group 1: Event Overview - The event took place at Hongyang Square and aimed to promote financial knowledge through various interactive and educational activities [1] - The event featured a multi-dimensional educational scene that combined knowledge dissemination with fun experiences and interactive participation [1] Group 2: Focus Areas - The outreach focused on key areas such as account security, payment safety, rational consumption, fraud prevention, and credit management [2] - The event included an educational area with case displays, promotional materials, and financial knowledge videos, as well as an interactive area with activities like "Financial Knowledge Challenge" and "Identify Authenticity Draw" [2] Group 3: Target Audiences - For the elderly, the focus was on educating about investment scams, precautions for investment, methods to identify illegal fundraising, and risks of pension fraud [3] - For teenagers, the emphasis was on the risks associated with social media scams, "campus loans," and online gaming platform fraud [3] - For new citizens, the focus included rational consumption, responsible borrowing, personal information protection, and rational rights protection [3] Group 4: Educational Impact - The Jinan Branch of Agricultural Bank utilized multiple channels to promote rational consumption and risk prevention, helping consumers develop a rational consumption mindset [3] - The initiative aimed to enhance awareness of financial risks and personal information protection, while also promoting credit knowledge to encourage consumers to value their credit records [3]