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鸡翅凭啥比整鸡贵?三大因素揭开价格密码
Sou Hu Cai Jing· 2025-10-07 01:48
Group 1 - The core viewpoint highlights a significant imbalance in the supply and demand of frozen chicken wings, with a market size projected to reach 7.5 billion yuan by 2025, yet a supply gap persists [1] - In the East China region, over 30% of chicken wings are imported, as domestic farms prefer selling whole chickens, contributing to the supply shortage [1] - Demand for chicken wing dishes is increasing, with takeaway platforms reporting a 25% annual growth in sales of meals containing chicken wings, which directly drives up prices [1] Group 2 - The added value of chicken wings is increasing, with regular chicken wings selling for 25 yuan per kilogram in supermarkets, while processed versions can sell for 40 yuan per kilogram due to additional costs from deboning, marinating, and sterilization [3] - In the restaurant sector, a popular grilled wing dish has a raw material cost of 5 yuan but is sold for 28 yuan, indicating significant brand premium and experiential value [3] Group 3 - Consumer psychology shows a trend where higher prices lead to increased purchases, as serving chicken wings is perceived as more prestigious than serving whole chickens [3] - In the gift market, sales of packaged chicken wings exceed 1.5 billion yuan annually, with packaging costs accounting for 30% of the selling price, yet consumers continue to buy [3]