Group 1 - The article discusses consumer behavior and preferences, highlighting how regional differences influence food choices, such as rice in the south and wheat in the north of China [2][3] - It emphasizes the difficulty of changing established taste preferences, as seen in the author's experience with northern workers in Guangdong who preferred their hometown cuisine over local dishes [2][3] - The article uses Coca-Cola as an example of a product with universal appeal, noting its low price point of 2.5 yuan per can and the company's strong brand presence that allows it to maintain market dominance [3][4] Group 2 - The article introduces See's Candies as a differentiated company in the candy industry, which has historically struggled with profitability [5][6] - It highlights that 80% of See's sales come from gift-giving occasions, particularly during holidays, indicating a unique market positioning [5][6] - The brand's strong reputation in California allows it to command higher prices, as consumers associate it with quality, making it a preferred gift choice [6][7] Group 3 - The article points out that See's Candies has not expanded beyond California despite its strong local brand recognition, illustrating the challenges of replicating brand loyalty in new markets [7][8] - It discusses the concept of weak demand for candy as a product category, emphasizing that without a strong local brand presence, consumers may not consider candy a suitable gift [8][9] - The article concludes that understanding consumer psychology and behavior is crucial for analyzing and appreciating the strength of a consumer brand [9][10]