以下文章来源于十分之一信箱 ，作者十分之一编辑部 朋友们，周日好。2026 年，第一次打开投递箱淘好奇心。猜猜看会有什么？ 这么多小朋友投稿，你们是怎么确定选题的？ A：好问题。是不是应该聊一期？ 我是一个初一女生，也是一个运动爱好者。我发现最近一年多，跑鞋圈爆火， 几乎每个运动品牌都推出了很多系列的跑鞋，比如李宁的赤兔，李宁的飞电， 安踏的 C2026……不管是在学校还是在校外，都看到很多男生穿着艳丽的跑 鞋，甚至还有三四年级的小学生穿着碳板跑鞋。 我发现很多人穿跑鞋，其实并不是因为专业和兴趣，而是因为攀比和跟风。我 也买过三双跑鞋，穿起来很舒服，跑步成绩也有明显提升。但我也因此产生了 一些问题：1、跑鞋是如何火起来的且受到这么多男生甚至女生的欢迎？2、现 在的大多数人是因为攀比和跟风才选择花高价购买跑鞋吗？ A：其实我做过相关的用户研究……你的观察非常细致。其实消费心理不只有攀比和跟风， 人的情感实际上是很丰富的，让我们来想想这个选题能不能在十分钟的播客里讲清楚。 为什么美国总统要抓委内瑞拉的总统？ A：2019 年，一部叫做 Jack Ryan 的美国电视剧播出第二季，剧情就是美国特工调查委内瑞拉丛林里 ...

让我们从"假货"说起——这是飞天茅台始终无法绕开的原罪。在消费者心中，那块"金字招牌"早在多年前的假酒泛滥事件中便已出现裂痕。尽管如今电商 平台纷纷宣称全链路溯源、保真入库，并设立落地仓加强管控，但在这真假难辨的市场中，欲盖弥彰的疑虑始终如影随形。哪怕只有一次翻车事故，都足 以让消费者对整个系统失去信任。逻辑很简单：花上千元买一瓶茅台，真与假仅一线之隔，没人愿意赌运气。更残酷的是，越是高调强调"保真"，反而越 像在亡羊补牢——真正无假之地，本无需如此自证清白。 那为何在 i 茅台上一瓶难求？本质在于，"信任+稀缺性"共同塑造了一套新的消费规则。i 茅台作为官方直销平台，以体制与机制为消费者托底，让假酒概 率趋近于零。这套规则使得"茅台"从一个白酒品牌，化身为一种稀缺资源的象征符号。加之黄牛的推波助澜、消费心理的攀比，以及茅台多年来积累的文 化寓意，在 i 茅台抢购早已超脱单纯的买卖，更像一场关于"身份象征"的竞赛。有人收藏，有人送礼，有人投资。即便喝酒的不是自己，也拦不住人们争 先恐后涌入这场游戏。 而电商平台上的飞天茅台，则陷入一种反直觉的价格漩涡。它们售价往往持平甚至低于官方定价，但这反而传递出某种微妙信 ...

临近年底，《DT商业观察》发起"2025消费调研"，试图一探究竟。 欢迎点击链接参与填写 ，感谢 你的参与，调研报告将在1个月后发布。 第□财经 | DT商业观察 调研 2025, 钱花哪儿了? (年度调研 ... 扫描二维码,参与调研 从年初的LABUBU、老铺黄金走红，到年中的外卖"三国杀"、即时零售大战，今年发生了许多有意 思的消费现象。 点击参与《2025年度消费调研》。 在这些现象背后，人们的消费心理发生了什么变化？愿意为什么花钱？不再愿意为什么买单？ ...

Group 1: Economic Contribution of Domestic Demand - In 2024, domestic demand is expected to contribute 69.7% to economic growth, with final consumption expenditure accounting for 44.5% [1] - By the first half of 2025, domestic demand's contribution to GDP growth is projected to reach 68.8%, becoming the main driver of GDP growth [1] Group 2: Consumer Psychology and Pricing - Consumer behavior is significantly influenced by psychological factors such as price trends, income expectations, and the consumption environment [1] - Price is a powerful market signal that affects consumer and producer behavior; rising prices typically lead to decreased demand, while falling prices can stimulate consumption [2] - The "Veblen Effect" suggests that higher prices can attract consumers by signaling higher quality and status, while the "Giffen Paradox" indicates that demand for certain goods may increase as their prices rise due to perceived necessity [2][3] Group 3: Income Distribution and Consumer Capacity - Consumer capacity is directly related to income levels, with income inequality and instability being long-term issues affecting consumption in China [7] - In 2024, China's Gini coefficient is reported at 0.462, indicating significant income disparity [7] - The average disposable income for urban residents is 54,188 yuan, while for rural residents it is 23,119 yuan, with an urban-rural income ratio of 2.34:1 [7] Group 4: Policy Recommendations for Consumption - Recommendations include optimizing consumption policies to stabilize consumer price expectations and ensure reasonable profit margins above costs [4] - The government is advised to enhance income distribution reforms and explore various channels to increase the income of low- and middle-income groups [8] - It is suggested to improve the social security system and enhance public services to alleviate concerns regarding pensions and healthcare [8] Group 5: Consumer Environment and Trust - A safe and reliable consumption environment is crucial for enhancing consumer experience and willingness to spend [9] - Despite improvements, there are still significant issues in consumer rights protection and various market challenges that affect consumer sentiment [10] - In 2024, consumer complaints increased by 32.62%, highlighting ongoing issues in service quality and product safety [10] Group 6: Regulatory and Monitoring Measures - It is recommended to strengthen regulatory measures to prevent unfair competition and ensure compliance with pricing standards [4][11] - Establishing a smart regulatory system and enhancing consumer rights protection mechanisms are essential for fostering a trustworthy market environment [11] - The government should promote transparency and accountability among businesses to improve consumer confidence [11] Group 7: Economic Context and Future Outlook - The current international economic landscape emphasizes the urgency of expanding domestic demand and boosting consumption [12] - Optimizing consumption policies based on consumer psychology is vital for unlocking consumption potential and driving economic growth [12]

Group 1 - The core viewpoint highlights a significant imbalance in the supply and demand of frozen chicken wings, with a market size projected to reach 7.5 billion yuan by 2025, yet a supply gap persists [1] - In the East China region, over 30% of chicken wings are imported, as domestic farms prefer selling whole chickens, contributing to the supply shortage [1] - Demand for chicken wing dishes is increasing, with takeaway platforms reporting a 25% annual growth in sales of meals containing chicken wings, which directly drives up prices [1] Group 2 - The added value of chicken wings is increasing, with regular chicken wings selling for 25 yuan per kilogram in supermarkets, while processed versions can sell for 40 yuan per kilogram due to additional costs from deboning, marinating, and sterilization [3] - In the restaurant sector, a popular grilled wing dish has a raw material cost of 5 yuan but is sold for 28 yuan, indicating significant brand premium and experiential value [3] Group 3 - Consumer psychology shows a trend where higher prices lead to increased purchases, as serving chicken wings is perceived as more prestigious than serving whole chickens [3] - In the gift market, sales of packaged chicken wings exceed 1.5 billion yuan annually, with packaging costs accounting for 30% of the selling price, yet consumers continue to buy [3]

Core Viewpoint - The article emphasizes the importance of teaching children to be pragmatic and resilient in a competitive society rather than overly focusing on moral education, which may leave them unprepared for real-world challenges [2][10][20]. Group 1: Education Philosophy - Traditional Chinese education often emphasizes protection and moral values, which may not equip children for the harsh realities of life [3][4][6]. - Parents may overestimate their ability to provide lifelong support, leading to a disconnect when children face societal challenges [4][7][10]. - Moral education is often more feasible for wealthy families who can afford to practice their values, while ordinary families may inadvertently harm their children by overemphasizing morality without practical skills [8][10]. Group 2: Real-World Preparedness - Children raised with a strong moral compass may struggle in a competitive environment where such values are not reciprocated [11][14][18]. - The article argues that teaching children to prioritize their own survival and financial independence is crucial, especially for middle-class families [20][24]. - Practical life skills and understanding market dynamics should be integrated into children's education to prepare them for future challenges [21][22][23]. Group 3: Parental Responsibility - Parents should focus on developing their own understanding of the world before imparting lessons to their children, ensuring that they provide coherent and practical guidance [26][27]. - The article suggests that merely enrolling children in various classes does not equate to effective education; parents must engage actively in teaching survival skills [25][24].

Group 1 - The article discusses consumer behavior and preferences, highlighting how regional differences influence food choices, such as rice in the south and wheat in the north of China [2][3] - It emphasizes the difficulty of changing established taste preferences, as seen in the author's experience with northern workers in Guangdong who preferred their hometown cuisine over local dishes [2][3] - The article uses Coca-Cola as an example of a product with universal appeal, noting its low price point of 2.5 yuan per can and the company's strong brand presence that allows it to maintain market dominance [3][4] Group 2 - The article introduces See's Candies as a differentiated company in the candy industry, which has historically struggled with profitability [5][6] - It highlights that 80% of See's sales come from gift-giving occasions, particularly during holidays, indicating a unique market positioning [5][6] - The brand's strong reputation in California allows it to command higher prices, as consumers associate it with quality, making it a preferred gift choice [6][7] Group 3 - The article points out that See's Candies has not expanded beyond California despite its strong local brand recognition, illustrating the challenges of replicating brand loyalty in new markets [7][8] - It discusses the concept of weak demand for candy as a product category, emphasizing that without a strong local brand presence, consumers may not consider candy a suitable gift [8][9] - The article concludes that understanding consumer psychology and behavior is crucial for analyzing and appreciating the strength of a consumer brand [9][10]