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鸡翅凭啥比整鸡贵?三大因素揭开价格密码
Sou Hu Cai Jing· 2025-10-07 01:48
2025年冷冻鸡翅市场规模达75亿元,但供应缺口仍存。以华东地区为例,某冷链企业负责人表示:"进口鸡翅占比超30%, 主要是国内养殖场更倾向卖整鸡。"而需求端,外卖平台数据显示,含鸡翅的套餐销量年增25%,供需失衡直接推高价格。 "老公,孩子非要吃奥尔良烤翅,这价格够买两只整鸡了!"张女士在超市冷柜前犹豫。丈夫拿起鸡翅看了眼标签:"贵有贵 的道理,这里头门道多着呢。" 一、供需天平"严重倾斜" 二、附加价值"层层加码" "普通鸡翅进超市卖25元/斤,但做成预制菜能卖40元。"某食品厂经理算账,"去骨、腌制、杀菌这些工序,每斤增加8元成 本。"餐饮渠道更夸张,某网红烤翅店招牌产品,原料成本5元,售价却达28元,品牌溢价和场景体验占了大头。 三、消费心理"越贵越买" "请客吃饭摆盘整鸡太普通,但端上盘烤翅立马有面子。"婚宴策划师王女士说。这种心理在礼品市场更明显,某电商平台数 据显示,礼盒装鸡翅年销售额超15亿元,包装成本占售价30%,但消费者依然买账。 ...
普通中产家庭,别培养道德感很强的孩子
3 6 Ke· 2025-07-14 13:22
否则一旦家长自己年纪到了,拥有的社会资源渐渐消失,这种保护就会面临断档的风险。 这时孩子突然从温室走进冰冷的社会钢铁丛林,就会发现外面的游戏规则怎么跟以前的不一样。 别教孩子做个好人,教他做个狠人。 这个狠,不是外表态度上的狠,而是思想实际,行事果断,不被陈腐的规矩道德束缚而绑手绑脚。 反而一个人道德感太强,太讲究规矩,会非常容易内耗。因为他会发现这个世界很多地方不讲规矩不讲 道德。 所以很多从小被教育当乖孩子的人,长大走入社会会出现明显的不适应。 中国人的教育都是保护教育,许多父母就算砸锅卖铁也要让孩子过上最好的生活。 但这种岁月静好的保护,除非家长有能力保护孩子一辈子,从生到死都安排的妥妥当当。 这种明显的不适应,轻则让孩子困惑,重则让孩子抑郁怀疑人生。 这个问题的根源在于家庭教育,很多家长高估了自己的能力。 在自己无力给到孩子一生足够托举的时候,提前塞给了孩子许多只有托举以后才配拥有的东西。 【道德教育】就是这么个东西。 真正完整的道德教育,只有富人才有能力给予。因为富人有足够的金钱和社会资源来实践这个道德,而 不仅仅是嘴巴里讲道德。 富人可以说,遇到事情不争不抢,因为爸妈有足够的给你,所以你不必去争抢 ...
消费者行为杂谈
Hu Xiu· 2025-06-23 03:23
Group 1 - The article discusses consumer behavior and preferences, highlighting how regional differences influence food choices, such as rice in the south and wheat in the north of China [2][3] - It emphasizes the difficulty of changing established taste preferences, as seen in the author's experience with northern workers in Guangdong who preferred their hometown cuisine over local dishes [2][3] - The article uses Coca-Cola as an example of a product with universal appeal, noting its low price point of 2.5 yuan per can and the company's strong brand presence that allows it to maintain market dominance [3][4] Group 2 - The article introduces See's Candies as a differentiated company in the candy industry, which has historically struggled with profitability [5][6] - It highlights that 80% of See's sales come from gift-giving occasions, particularly during holidays, indicating a unique market positioning [5][6] - The brand's strong reputation in California allows it to command higher prices, as consumers associate it with quality, making it a preferred gift choice [6][7] Group 3 - The article points out that See's Candies has not expanded beyond California despite its strong local brand recognition, illustrating the challenges of replicating brand loyalty in new markets [7][8] - It discusses the concept of weak demand for candy as a product category, emphasizing that without a strong local brand presence, consumers may not consider candy a suitable gift [8][9] - The article concludes that understanding consumer psychology and behavior is crucial for analyzing and appreciating the strength of a consumer brand [9][10]