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工业旅游“热”起来 老字号“潮”向前
Zheng Quan Ri Bao· 2026-02-24 15:38
Core Viewpoint - Dong'e Ejiao has successfully integrated industrial tourism with traditional Chinese medicine culture, creating a unique experience that attracts visitors seeking a cultural and immersive holiday experience [2][7]. Group 1: Industrial Tourism Development - Dong'e Ejiao has developed a comprehensive industrial tourism chain that includes production lines, donkey breeding bases, and cultural attractions, providing a unique holiday experience away from crowded tourist spots [2]. - The company has redefined the boundaries of industrial tourism, offering visitors a sensory experience through various aromas associated with different production areas [5]. - The integration of advanced technology, such as AI visual recognition for quality control, showcases the company's commitment to innovation while maintaining traditional practices [6]. Group 2: Visitor Experience and Engagement - Families, like Mr. Xu's, are increasingly choosing Dong'e for its cultural richness and unique experiences, which exceed their expectations [4]. - The company offers interactive experiences, such as feeding donkeys and participating in traditional crafts, enhancing visitor engagement and cultural appreciation [4]. - The tourism area has seen significant visitor numbers, with projections indicating over 3 million visitors and 2 billion yuan in tourism revenue by 2025 [4]. Group 3: Future Growth and Investment - Dong'e Ejiao plans to invest 1.485 billion yuan in a health consumer goods industrial park, aiming to strengthen its position in the health industry and enhance its industrial tourism offerings [6]. - The company is recognized for its innovative approach to combining traditional culture with modern tourism, contributing to its transformation into a comprehensive cultural and tourism destination [6][8].
大江南北非遗民宿活动让年味更浓 带动文旅经济火热升温
Yang Shi Wang· 2026-02-20 07:01
Group 1 - The article highlights the vibrant cultural and tourism activities across various regions during the Spring Festival, showcasing unique local customs and traditions [1] - In Dongtai, Jiangsu, the integration of intangible cultural heritage with tourism is emphasized, featuring traditional customs, performances, and a lively market for local delicacies like fish soup noodles and Chenpi wine [1] - The article mentions the interactive events such as the New Year circus and traditional folk performances that enhance the festive atmosphere [1] Group 2 - In Yuzhou, Henan, the bustling scene at the ancient town of Shenhou is described, with performances of traditional opera and modern comedy attracting visitors [1][2] - The article notes the successful launch of a Jun porcelain cultural market in Shenhou, offering both traditional and creative porcelain products, which draws significant tourist interest [2] - In Laohokou, Hubei, nostalgic games and unique experiences related to intangible cultural heritage engage families, creating a warm festive environment [4]