Core Points - The incident involving Luo Yonghao and the brand consulting company Hua Yu Hua has been resolved, with an apology issued by Hua Yu Hua's owner, allowing the focus to shift back to the serious topic of consumer rights regarding pre-prepared food in the restaurant industry [1] - Luo Yonghao expressed his frustration over comments made by Xibei's founder, who labeled him as a "cyber mafia" and criticized him, leading to a public confrontation during a live-streaming session [1] - Luo Yonghao emphasized the need for national regulations concerning pre-prepared food to be established promptly, indicating a shift in focus to more pressing business matters [1] Company Overview - Hua Yu Hua is a strategic marketing brand consulting firm that provides comprehensive services including corporate strategy, brand strategy, brand design, product development, and advertising creativity, with Xibei being one of its clients [1]

Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei regarding "pre-made dishes" is reaching a critical point, with Xibei's CEO acknowledging missteps in handling the situation and expressing a desire for transparency and improvement [2][6]. Group 1: Company Response and Changes - Xibei's CEO, Jia Guolong, admitted to errors in their response to the controversy and emphasized the need for a transparent approach, learning from competitors like Pang Donglai [2]. - Xibei held an all-staff meeting to boost morale and announced a 500 yuan subsidy for frontline employees, indicating a focus on employee welfare amidst external pressures [7]. - The company is considering further salary increases for frontline staff, aiming to enhance operational quality and customer service [8]. Group 2: Financial Impact and Market Conditions - The controversy has led to a significant drop in customer traffic, with reported daily revenue losses of 1 million yuan on September 10 and 11, and an estimated loss of 200 to 300 million yuan on September 12 [10]. - The overall restaurant market in major cities is struggling, with Beijing and Shanghai reporting declines in dining revenue of 3.6% and 2.9% respectively for the first seven months of the year [10]. - Xibei's revenue for 2023 is projected at 6.2 billion yuan, with an average profit margin of 5% for the first half of the year, indicating a need for accelerated changes to reverse the downward trend [11].

Core Viewpoint - The recent controversy surrounding the use of pre-prepared dishes by the well-known restaurant chain Xibei has sparked significant public discussion, particularly following comments made by entrepreneur Luo Yonghao, who criticized the brand for its reliance on pre-prepared food [4][5][11]. Group 1: Events Timeline - On September 10, Luo Yonghao publicly criticized Xibei, claiming that most of the dishes were pre-prepared and expressed his dissatisfaction with the high prices [4]. - In response, Xibei's founder, Jia Guolong, announced plans to sue Luo Yonghao, stating that his comments had severely damaged the brand's reputation and operations [5]. - Luo Yonghao responded to the lawsuit threat with a dismissive attitude, suggesting that Xibei's ability to make reheated dishes taste fresh was a form of high technology [5]. - Luo later offered a reward of 100,000 yuan for evidence of Xibei's use of pre-prepared dishes [9]. - On September 12, Luo held a nearly one-hour live stream addressing the controversy, asserting that Xibei's claims of not using pre-prepared dishes were false, as there are currently no national standards regulating such practices [11]. Group 2: Industry Implications - Luo Yonghao expressed support for the pre-prepared food industry, indicating that he does not oppose its use in restaurants, provided that consumers are informed about its usage [1]. - The ongoing debate highlights the need for clearer regulations and standards regarding pre-prepared food in the restaurant industry, which could impact consumer trust and brand reputation [1][11].